Penguin: Avery Fall 2019

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  • 1
    catalogue cover
    Sababa Fresh, Sunny Flavors From My Israeli Kitchen Adeena Sussman, Michael Solomonov
    9780525533450 Hardcover COOKING / Regional & Ethnic On Sale Date: September 03, 2019
    $47.00 CAD 8.28 x 10.18 x 1.24 in | 368 pages Carton Quantity: 10 Avery
    • Marketing Copy

      Description
      “We should all be cooking like Adeena Sussman.”

      The Wall Street Journal

      In an Israeli cookbook as personal as it is global, Adeena Sussman celebrates the tableau of flavors the region has to offer, in all its staggering and delicious variety


      In Hebrew (derived from the original Arabic), sababa means “everything is awesome,” and it’s this sunny spirit with which the American food writer and expat Adeena Sussman cooks and dreams up meals in her Tel Aviv kitchen. Every morning, Sussman makes her way through the bustling stalls of Shuk Hacarmel, her local market, which sells irresistibly fresh ingredients and tempting snacks—juicy ripe figs and cherries, locally made halvah, addictive street food, and delectable cheeses and olives. In Sababa, Sussman presents 125 recipes for dishes inspired by this culinary wonderland and by the wide-varying influences surrounding her in Israel.

      Americans have begun to instinctively crave the spicy, bright flavors of Israeli cuisine, and in this timely cookbook, Sussman shows readers how to use border-crossing kitchen staples—tahini, sumac, silan (date syrup), harissa, za’atar—-to delicious effect, while also introducing more exotic spices and ingredients. From Freekeh and Roasted Grape Salad and Crudo with Cherries and Squeezed Tomatoes, to Schug Marinated Lamb Chops and Tahini Caramel Tart, Sussman’s recipes make a riot of fresh tastes accessible and effortless for the home cook. Filled with transporting storytelling, Sababa is the ultimate, everyday guide to the Israeli kitchen.
      Bio
      Adeena Sussman has co-authored eleven cookbooks, including the New York Times #1 bestseller Cravings—and its New York Times bestselling follow-up, Hungry for More—with Chrissy Teigen. She is also the author of Short Stack Editions’ Tahini. A lifelong visitor to Israel, she moved there in 2015 after meeting an expat American who has since become her husband. She lives footsteps from Tel Aviv’s Carmel Market, where she shops and explores daily, taking inspiration from her adopted country’s seasonal and cultural culinary rhythms. She has written about Israeli food for Food & Wine, The Wall Street Journal, Epicurious, Gourmet, and many others.

      Author Residence: Tel Aviv

      Author Hometown: New York City
      Marketing & Promotion
        Marketing: Marketing:

        Leverage Adeena’s contacts to promote the book at on sale: Chrissy Tiegen, Michael Solomonov, Raquel Pelzel, etc.

        Targeted indie mailing to stores that have sold Ottolenghi and Shaya

        Recipe postcards for accounts

        Social media promotion/campaign with Adeena: cover reveal, BTS from the photo shoot, recipe sneak peeks, etc.

        Facebook, Instagram, Google Display advertising

        Banner ad in Taste newsletter

        Giveaway of Middle Eastern spices and treats

        Igloo banner

        Food blogger tour



        Publicity: Publicity:

        National TV: Morning and daytime shows

        Food magazines: print and digital- Food and Wine, Bon App

        Food sections of NY Times, WSJ, LA Times

        NPR- national/local food shows

        Food blogs

        Jewish Press: Haddassa Magazine, Jewish Week, etc.

        Events in NY, Philly, San Fran

        Local ties in media in Palo Alto, CA



        Author Website: www.adeenasussman.com

        Author Social Media: @adeenasussman
    • Awards & Reviews

      Awards
      Reviews
      Named a Best New Cookbook of Fall 2019 by The New York Times, Bon Appetit, Food & Wine, Epicurious, and Eater.

      “Ms. Sussman’s recipes are thoughtfully written and thoroughly tested.”
      Melissa Clark, The New York Times

      “The pages of this book ooze with [Adeena’s] passion for the romance and beauty of Israeli cuisine. The recipes are soulful, elemental, and stunningly delicious.”
      from the foreword by Michael Solomonov

      Sababa, borrowed from Arabic slang, means ’everything is awesome’ and I’m here to tell you that’s a pretty accurate description of Adeena Sussman’s new cookbook.  Go through Sababa and you’ll be transported with Adeena as she ventures to her vibrant market in Tel Aviv and returns to her kitchen to make the dishes that have put Israeli cuisine on the front burner.”
      –Nancy Silverton

      “Everything about this book, from its title, which promises awesomeness, to Adeena’s stories about her adopted homeland, its markets, ingredients, traditions, and cooks, conspires to joy. The recipes are simple, smart, and filled with the bold, bright flavors of Israel we’ve come to love. That they’re so easily doable is the bonus.”
      —Dorie Greenspan, award-winning author of Everyday Dorie and Dorie’s Cookies

      “With Sababa, Adeena has gifted us with the kind of culinary journey that dreams are made of. Her warmth, knowledge, colorful stories, and stunningly beautiful recipes make this the type of book you want to have two of: one to read in bed at night and one to get messy with in the kitchen.” 
      Molly Yeh, food blogger and TV host

      “I am so glad that Sababa is here so that I can finally taste Adeena’s personal flavors from her Israeli kitchen. She has masterfully combined the food that she grew up with in the States with the dishes she serves now in her Tel Aviv kitchen. Just try Adeena’s corn on the cob smothered in yogurt, feta, and za’atar—the Israeli take on Mexican street corn, or her magisterial kubbanah, the Yemenite cross between an overnight brioche and croissant. Every reader and food lover will learn how to integrate Adeena’s clever ways with flavor into their own cooking.” 
      –Joan Nathan

      “Seeing Adeena’s love and dedication to Israeli cuisine has been truly inspiring. This book captures her love for the food, culture, history, and people of Israel in an incredible way. Getting to live out her passion for Israeli cuisine in the heart of Tel Aviv (Shuk Hacarmel), she’s been able to decode the cultural influences of what modern Israeli food is all about. Her warm and effortless approach makes you feel like you are in her kitchen cooking alongside her. Bright, fresh, and full of flavor, these are dishes that will easily be on repeat in your home.”
      –Eden Grinshpan, co-founder of DEZ and host of Top Chef Canada
       
      “Adeena Sussman is a California woman who fell in love with Israel. Her knowledge of food, culture, and life in Israel has allowed her access to the inner circle of Israeli cooks, farmers, bakers, shop keepers, and others who imbibe that culture with a dazzling, multicultural cuisine. Adeena is reverent in her approach, historical in her research, and incredibly passionate in her quest to conquer the patchwork cultural makeup that defines the Israeli food landscape. Most importantly, she makes this terrific food and cuisine approachable and authentic at the same time. A delight!”
      –Jonathan Waxman

      “Sababa, which translates as ’everything is awesome,’ makes for an appropriate title for this outstanding collection of fresh variations on an old-world cuisine.”
      Publishers Weekly, starred review

      “Adeena Sussman is a force to be reckoned with…As the book’s title hints — ’sababa’ is Hebrew-meets-Arabic slang for, simply, ’everything is awesome’ — readers are in for a treat.” 
      Eater
  • 2
    catalogue cover
    Widen the Window Training Your Brain and Body to Thrive During Stress and Recover from Trauma Elizabeth A. Stanley PhD, Bessel van der Kolk M.D.
    9780735216594 Hardcover PSYCHOLOGY / Psychopathology On Sale Date: September 24, 2019
    $36.00 CAD 6.27 x 9.46 x 1.49 in | 496 pages Carton Quantity: 12 Avery
    • Marketing Copy

      Description
      “I don’t think I’ve ever read a book that paints such a complex and accurate landscape of what it is like to live with the legacy of trauma as this book does, while offering a comprehensive approach to healing.”

      —from the foreword by Bessel van der Kolk

      A pioneering researcher gives us a new understanding of stress and trauma, as well as the tools to heal and thrive


      Stress is our internal response to an experience that our brain perceives as threatening or challenging. Trauma is our response to an experience in which we feel powerless or lacking agency. Until now, researchers have treated these conditions as different, but they actually lie along a continuum. Dr. Elizabeth Stanley explains the significance of this continuum, how it affects our resilience in the face of challenge, and why an event that’s stressful for one person can be traumatizing for another.

      This groundbreaking book examines the cultural norms that impede resilience in America, especially our collective tendency to disconnect stress from its potentially extreme consequences and override our need to recover. It explains the science of how to direct our attention to perform under stress and recover from trauma.

      With training, we can access agency, even in extreme-stress environments. In fact, any maladaptive behavior or response conditioned through stress or trauma can, with intentionality and understanding, be reconditioned and healed. The key is to use strategies that access not just the thinking brain but also the survival brain.

      By directing our attention in particular ways, we can widen the window within which our thinking brain and survival brain work together cooperatively. When we use awareness to regulate our biology this way, we can access our best, uniquely human qualities: our compassion, courage, curiosity, creativity, and connection with others. By building our resilience, we can train ourselves to make wise decisions and access choice—even during times of incredible stress, uncertainty, and change.

      With stories from men and women Dr. Stanley has trained in settings as varied as military bases, healthcare facilities, and Capitol Hill, as well as her own striking experiences with stress and trauma, she gives readers hands-on strategies they can use themselves, whether they want to perform under pressure or heal from traumatic experience, while at the same time pointing our understanding in a new direction.
      Bio
      Elizabeth A. Stanley, PhD, is an associate professor of security studies at Georgetown University. She is the creator of Mindfulness-Based Mind Fitness Training (MMFT)®, taught to thousands in civilian and military high-stress environments. MMFT® research has been featured on 60 Minutes, ABC Evening News, NPR, and in Time magazine and many other media outlets. An award-winning author and U.S. Army veteran with service in Asia and Europe, she holds degrees from Yale, Harvard, and MIT. She’s also is a certified practitioner of Somatic Experiencing, a body-based trauma therapy.

      Author Residence: Alexandria, VA

      Author Hometown: West Point, NY
      Marketing & Promotion
        Marketing: Marketing:

        Leverage author contacts for promotion (Jon Kabat-Zinn, Bessel van der Kolk, Sharon Salzberg, Gabor Maté, Dan Harris, etc.)

        Cross-promotion with military organizations (USAA and the VA), the Somatic Experience Training Institute, the Omega Institute, and the Center for Mindfulness

        Cross-promotion with Georgetown

        Finished book mailing to therapists who work with victims of trauma and PTSD

        Digital Advertising

        Outreach to trauma groups and mindfulness organizations



        Publicity: Publicity:

        National TV

        NPR tour, national and regional shows

        Health and wellness radio and podcasts

        Women’s and health magazines

        Specialized pitches in states where PTSD/Suicide rates are highest - Utah, Colorado, Oregon, Vermont

        Extensive speaking schedule, will tie into her current bookings

        Local Washington DC media and Georgetown Univ campus media



        Author Website: www.elizabeth-stanley.com
    • Awards & Reviews

      Awards
      Reviews
      “This high-octane book could give you back your life. When we experience dysregulation, we have to reclaim our core capacities and develop them to serve our health, performance, and quality of life. Liz Stanley expertly maps an inner adventure through training our attention and ability to stay grounded in highly stressful situations. Time to live the life that is yours to live, one hundred percent.”–- Jon Kabat-Zinn, Ph.D., author of Full Catastrophe Living and creator of mindfulness-based stress reduction (MBSR)

      “Our ‘suck it up and drive on’ culture has seriously impaired both our country and ourselves. It is imperative that we find a way to heal so that we don’t just survive but thrive. Liz Stanley give us the tools we need to create a better way of being, both individually and collectively. This book is a must-read for everyone who cares about our future.” — Congressman Tim Ryan, author of Healing America

      “Our frantic culture generates trauma and stress that limit our capacity to live full and healthy lives. Widen The Window is a clearly written guide into our shocked physiology and a time-tested, practical method of regaining power over it, through awareness and attention.” — Gabor Maté M.D., author of When The Body Says No: Exploring The Stress-Disease Connection and In The Realm of Hungry Ghosts
       
      “Like all things in life, it is how we manage—not just cope—with the pressures that envelop us all. Dr. Stanley has written an exceptional book of understanding, relating to and controlling stress and trauma.” — Chuck Hagel, 24th Secretary of Defense

      “A remarkable, thorough, and important work, tackling the traumas and difficulties of modern times, and offering truly wise and empirically proven remedies for the individual and for our society.” — Jack Kornfield, Ph.D., author of A Path With Heart
       
      “In this pioneering work, Dr. Elizabeth Stanley invites us to understand and embrace the practice of training our brain and body to thrive and recover. Equal parts teacher, scholar, warrior, whistleblower, healer, hero, and sage, Liz is among the rarest of souls, whose character, strength, courage, grace, and compassion serve to illuminate and inform our all-too-human journey towards healing, wholeness, and wellbeing.” — Loree Sutton, M.D., Brigadier General, U.S. Army (Ret.), Founding Director of the Defense Centers of Excellence for Psychological Health and Traumatic Brain Injury
  • 3
    catalogue cover
    How The Other Half Learns Equality, Excellence, and the Battle Over School Choice Robert Pondiscio
    9780525533733 Hardcover EDUCATION / Educational Policy & Reform On Sale Date: September 10, 2019
    $36.00 CAD 6.3 x 9.28 x 1.21 in | 384 pages Carton Quantity: 12 Canadian Rights: Y Avery
    • Marketing Copy

      Description
      An inside look at America’s most controversial charter schools, and the moral and political questions around public education and school choice.

      The promise of public education is excellence for all. But that promise has seldom been kept for low-income children of color in America. In How the Other Half Learns, teacher and education journalist Robert Pondiscio focuses on Success Academy, the network of controversial charter schools in New York City founded by Eva Moskowitz, who has created something unprecedented in American education: a way for large numbers of engaged and ambitious low-income families of color to get an education for their children that equals and even exceeds what wealthy families take for granted. Her results are astonishing, her methods unorthodox.

      Decades of well-intended efforts to improve our schools and close the “achievement gap” have set equity and excellence at war with each other: If you are wealthy, with the means to pay private school tuition or move to an affluent community, you can get your child into an excellent school. But if you are poor and black or brown, you have to settle for “equity” and a lecture—about fairness. About the need to be patient. And about how school choice for you only damages public schools for everyone else. Thousands of parents have chosen Success Academy, and thousands more sit on waiting lists to get in. But Moskowitz herself admits Success Academy “is not for everyone,” and this raises uncomfortable questions we’d rather not ask, let alone answer: What if the price of giving a first-rate education to children least likely to receive it means acknowledging that you can’t do it for everyone? What if some problems are just too hard for schools alone to solve?
      Bio
      Robert Pondiscio is senior fellow at the Thomas B. Fordham Institute and a former inner-city public school teacher. He writes and speaks extensively on education and education reform issues and has more than twenty years of journalism experience, including senior positions at Time and BusinessWeek.

      Author Residence: New York, NY
      Marketing & Promotion
        Marketing: Marketing:

        LinkedIn, Google, AMS ads

        Influencer campaign with education reformers, public school advocates and more



        Publicity: Publicity:

        NPR Tour - National and Regional Shows

        Op-eds in major papers

        NY Media: New Yorker, WNYC, NY Mag

        Local media in large metropolitan areas - Boston, Chicago LA, SF, Atlanta, etc

        Parenting Magazines

        Cable News Shows and National TV

        Parenting Podcasts

        Education reporters, and columnists in papers and business magazines where author has connection - Business Week, Forbes, etc.

    • Awards & Reviews

      Awards
      Reviews
      “Robert Pondiscio is one of our nation’s most astute observers of K-12 education. In this engaging, wise, and enormously well reported book, he trains his penetrating eye on Success Academy, the highest performing charter network in America. Having spent a year at one of the schools, he methodically unpacks the ‘magic’ that makes Success so successful, while not shying away from legitimate criticism. The result is both compelling and illuminating.”—Joel Klein, former chancellor of the New York City Department of Education; author of Lessons of Hope: How to Fix Our Schools

      "Engrossing, challenging, and wise, this book will change how you think about schooling and poverty."—Daniel T. Willingham, professor of psychology, University of Virginia; author of Why Don't Students Like School?

      “Do not miss this fusion of a masterful writer and one of the most interesting leaders in education today. Pondiscio observes, respects, and illuminates the real work that teachers, students and parents do every day.”—David Coleman, CEO of the College Board

      “A moving and dramatic story and a minute-by-minute account of how a school actually lives. In a field dominated by dry-as-bones analyses, this is an up close look at education as lived by real, flesh and blood students, with names, written by a dedicated teacher. It is arresting, informative, and compelling. A school succeeds or fails by its ethos, and reading this book qualifies as an extended visit into the inner workings of that ethos in schools that are succeeding against the odds.”—William J. Bennett, former Secretary of Education; author of The Book of Virtues: A Treasury of Great Moral Stories
  • 4
    catalogue cover
    Bedlam An Intimate Journey Into America's Mental Health Crisis Kenneth Paul Rosenberg
    9780525541318 Hardcover MEDICAL / Mental Health On Sale Date: October 01, 2019
    $35.00 CAD 6.24 x 9.28 x 0.9 in | 256 pages Carton Quantity: 12 Avery
    • Marketing Copy

      Description
      A psychiatrist and award-winning documentarian sheds light on the mental-health-care crisis in the United States.

      When Dr. Kenneth Rosenberg trained as a psychiatrist in the late 1980s, the state mental hospitals, which had reached peak occupancy in the 1950s, were being closed at an alarming rate, with many patients having nowhere to go. There has never been a more important time for this conversation, as one in five adults—40 million Americans—experiences mental illness each year. Today, the largest mental institution in the United States is the Los Angeles County Jail, and the last refuge for many of the 20,000 mentally ill people living on the streets of Los Angeles is L.A. County Hospital. There, Dr. Rosenberg begins his chronicle of what it means to be mentally ill in America today, integrating his own moving story of how the system failed his sister, Merle, who had schizophrenia. As he says, “I have come to see that my family’s tragedy, my family’s shame, is America’s great secret.”

      Dr. Rosenberg gives readers an inside look at the historical, political, and economic forces that have resulted in the greatest social crisis of the twenty-first century. The culmination of a seven-year inquiry, Bedlam is not only a rallying cry for change, but also a guidebook for how we move forward with care and compassion, with resources that have never before been compiled, including legal advice, practical solutions for parents and loved ones, help finding community support, and information on therapeutic options.


      Story Locale: Los Angeles, CA; New York, NY
      Bio
      Kenneth Paul Rosenberg, MD is a distinguished fellow of the American Psychiatric Association with a private practice in Manhattan, and clinical associate professor of psychiatry at the New York-Presbyterian / Weill Cornell Medical Center. Dr. Rosenberg is also a Peabody Award-winning filmmaker.

      Author Residence: New York, NY

      Author Hometown: Philadelphia, PA
      Marketing & Promotion
        Marketing: Marketing:

        Work with organizations for cross promotions: Congressional Black Caucus, LA Dept of Health

        Partner with Sundance and PBS social teams for promotion

        NPR.org advertising

        Social and Google advertising



        Publicity: Publicity:

        National TV - Morning Shows, Evening News Magazine Shows, PBS Shows, Fox News

        National Radio: NPR, Peoples Pharmacy, Conservative Radio, Radio Tour

        Big Thing Media: Atlantic, Time, Wired, Psychology Today

        Op-eds in major papers across the country

        LA media highlighting local ties

    • Awards & Reviews

      Awards
      Reviews
      Bedlam captures the nuance and tragedy of America’s current mental illness crisis better than any book I know. The seriously mentally ill individuals who become homeless and incarcerated are not merely numbers but come alive in Dr. Rosenberg’s telling.”—E. Fuller Torrey, MD, author of Surviving Schizophrenia and American Psychosis

      “The definitive book on serious mental illness and how we treat it-and more often fail to treat it-today. A source of comfort, as well as of up-to-date information, for people with mental illness and those who care about them, and a call to action for the nation.”—Peter D. Kramer, Emeritus Professor of Psychiatry and Human Behavior at Brown University and author of Listening to Prozac and Ordinarily Well

      “Brutal and beautiful. Finally, a book that explains serious mental illness to the public and deciphers the madness of America’s mental health care delivery system. One of the most important books of the year.”—Linda Rosenberg, President and CEO, National Council for Behavioral Health

       “Bedlam moves in gentle and revelatory proximity to people striving to survive one of America’s worst public policy mistakes. Dr. Ken Rosenberg’s gifts as a reporter and bold storyteller are a godsend to the 1 in 5 American families grappling with serious mental illness.”—Sally Jo Fifer, President and CEO, Independent Television Service (ITVS)

      Bedlam blazes new ground in that it shows all the multifaceted problems faced by the seriously mentally ill using their own words and experiences. It then brilliantly interweaves their narratives with savvy policy prescriptions.”—DJ Jaffe, Author of Insane Consequences and Executive Director Mental Illness Policy Org.

      Bedlam strips bare America’s mental health care system and serves as a much-needed roadmap. Read it if you or someone you love needs help. Read it if you care about the one-in-five Americans with mental problems. Read it and advocate for reforms.”—Pete Earley, author of Crazy: A Father’s Search Through America’s Mental Health Madness

      Bedlam not only captivates us as outside observers to this inner world, but also tugs at the rawest of human emotions.”—Travis Parker, M.S., L.I.M.H.P., C.P.C., Program Area Director at Policy Research, Inc.

      “The United States has become the worst place in the world to have a severe mental illness. Ken Rosenberg describes this American nightmare with the stark vividness of painful first-hand experience—as brother, as psychiatrist, and as visionary documentary film maker who explains how we got into this barbaric mess and suggests common sense, cost-effective ways to regain our societal sanity.”—Allen Frances, MD, Professor & Chair Emeritus, Duke Department of Psychiatry, Chair DSM-IV Task Force, and Author of Saving Normal

      “This utterly absorbing book fixes our attention on what we can do to enable people with serious mental illness to have what we all want: namely a life of relationships, work, contribution and dignity.”—Lloyd I Sederer, MD, (Former) Executive Deputy Commissioner for Mental Hygiene Services in New York City
       
      “Rosenberg has given us the most compelling and important look into what has gone wrong and why, with some ideas on what can make it better. Bedlam is a must read for anyone who cares about humanity, justice and fairness.”—Norman Ornstein, Resident Scholar, American Enterprise Institute and Vice President, Matthew Harris Ornstein Memorial Foundation

      Bedlam is a masterful, moving wake-up call for all of us. It is a must read that illuminates and offers practical solutions. It has my highest recommendation.”—Xavier F. Amador, PhD, author of I’m Not Sick, I Don t Need Help!
  • 5
    catalogue cover
    This Is Your Brain on Birth Control The Surprising Science of Women, Hormones, and the Law of Unintended Consequences Sarah Hill
    9780525536031 Hardcover HEALTH & FITNESS / Women's Health On Sale Date: October 01, 2019
    $36.00 CAD 6.33 x 9.29 x 1.05 in | 320 pages Carton Quantity: 12 Avery
    • Marketing Copy

      Description
      An eye-opening book that reveals crucial information every woman taking hormonal birth control should know

      This groundbreaking book sheds light on how hormonal birth control affects women—and the world around them—in ways we are just now beginning to understand. By allowing women to control their fertility, the birth control pill has revolutionized women’s lives. Women are going to college, graduating, and entering the workforce in greater numbers than ever before, and there’s good reason to believe that the birth control pill has a lot to do with this. But there’s a lot more to the pill than meets the eye.

      Although women go on the pill for a small handful of targeted effects (pregnancy prevention and clearer skin, yay!), sex hormones can’t work that way. Sex hormones impact the activities of billions of cells in the body at once, many of which are in the brain. There, they play a role in influencing attraction, sexual motivation, stress, hunger, eating patterns, emotion regulation, friendships, aggression, mood, learning, and more. This means that being on the birth control pill makes women a different version of themselves than when they are off of it. And this is a big deal. For instance, women on the pill have a dampened cortisol spike in response to stress. While this might sound great (no stress!), it can have negative implications for learning, memory, and mood. Additionally, because the pill influences who women are attracted to, being on the pill may inadvertently influence who women choose as partners, which can have important implications for their relationships once they go off it. Sometimes these changes are for the better…but other times, they’re for the worse. By changing what women’s brains do, the pill also has the ability to have cascading effects on everything and everyone that a woman encounters. This means that the reach of the pill extends far beyond women’s own bodies, having a major impact on society and the world.

      This paradigm-shattering book provides an even-handed, science-based understanding of who women are, both on and off the pill. It will change the way that women think about their hormones and how they view themselves. It also serves as a rallying cry for women to demand more information from science about how their bodies and brains work and to advocate for better research. This book will help women make more informed decisions about their health, whether they’re on the pill or off of it.
      Bio
      A leading researcher in the dynamic and rapidly expanding field of evolutionary psychology Sarah E. Hill completed her PhD at UT Austin and is now a professor at TCU. With more than fifty scientific publications and multiple prestigious research grants to her credit, Dr. Hill has become an authority on evolutionary approaches to psychology and health. She has been quoted in The New York Times, The Washington Post, Scientific American, and The Economist.

      Author Residence: Colleyville, Texas

      Author Hometown: Burlington, Wisconsin
      Marketing & Promotion
        Marketing: Marketing:

        Cross promotion with psychology and neuroscience organizations

        Digital advertising, facebook, google, etc

        NPR.org advertising

        Health and Wellness blog collaboration, promo on socials and in newsletters



        Publicity: Publicity:

        National Morning Show and Cable News shows

        National Radio and local NPR tour

        Podcasts Tour

        Op-eds in Atlantic, Time, WaPo and NYT

        Science and Health Magazines

        Local Dallas Outreach - KERA, Dallas Morning News, Etc

        Womens Magazines and outreach to prominent female columnists in papers nationwide

        Online culture and health media: science of us, salon, slate, etc.

        Health and Wellness newsletters - Goop, MBG, Well & Good



        Author Website: www.sarahehill.com

        Author Social Media: Twitter: @Hill_SE / Facebook: sehill1978/ Instagram: sehill1978
    • Awards & Reviews

      Awards
      Reviews
      “I love this book! You will look at taking hormones in an entirely new way after reading This is Your Brain on Birth Control. A must read for men and women.” 
      —Louann Brizendine M.D. author of The Female Brain and The Male Brain

      This is Your Brain on Birth Control validates what generations of women have suspected since the introduction of the pill—birth control is doing a whole lot more in our bodies than simply preventing pregnancy. In this brilliant and witty exploration of what we know (and don’t know) about birth control, Hill has provided sound evidence that is eye-opening, riveting, and a must read for all women and the people who care about them.”
      —Dr. Jolene Brighten, NMD, author of Beyond the Pill
  • 6
    catalogue cover
    The Moon Juice Manual The Complete Adaptogenic Guide to Un-Stressing Amanda Chantal Bacon
    9780593083963 Paperback HEALTH & FITNESS / Alternative Therapies On Sale Date: May 05, 2020
    $34.00 CAD 7.38 x 9 in | 224 pages Carton Quantity: 24 Avery
    • Marketing Copy

      Description
      A practical and delicious field guide to cooking and healing with adaptogens from wellness expert and former chef Amanda Chantal Bacon, founder of Moon Juice and author of The Moon Juice Cookbook.

      In The Moon Juice Manual, Amanda Chantal Bacon lays out the blueprint for the next level of mind/body health. This quintessential guide to adaptogens, the stress-busting super-herbs and -mushrooms that Bacon introduced to the wellness world with her cult-followed Moon Dust collection. As the name suggests, adaptogens are plants that can help us adapt to and protect us from the daily stress of modern life. From cordyceps (a mushroom to elevate energy and libido) to ashwagandha (a shrub to tame anxiety and reduce inflammation), adaptogens are a powerful, edible antidote to today’s stressed-out, high-speed world.

      A plant-fueled survival guide to modern life, The Moon Juice Manual explains the way chronic stress impacts the mind and body and provides simple and delicious ways to incorporate adaptogens into daily life. The book offers prescriptive recommendations and functional recipes for optimizing beauty, brain, spirit, sex, sleep, or mood. Readers will understand how to make grain-free and practical recipes with adaptogens along with easy decadent treats like Horny Goat Weed Brownies and Schisandra Sleeping Beauty Balls. The Moon Juice Manual makes cooking and healing with adaptogens fun, approachable, and truly transformative.
      Bio
      Amanda Chantal Bacon is an author, entrepreneur, and maverick in the plant-based movement. Bacon began researching medicinal plants in 2006 and introduced the first Moon Juice to Venice, California, in 2011. By merging success with ingredients known for their health and beauty benefits to her culinary training under seminal chefs like Alice Waters, Bacon built a cult and celebrity following for the brand. Now a leader in the global wellness revolution, Moon Juice has three L.A. shops, a thriving direct-to-consumer business, and a comprehensive collection of adaptogenic supplements and skincare products distributed worldwide by retail partners such as Sephora, Net-a-Porter, Nordstrom, and Barneys. Bacon has been featured in high-profile publications, including The New York Times, Forbes, and Vogue. Her The Moon Juice Cookbook was published in 2016.

      Author Residence: Los Angeles

      Author Hometown: New York City
      Marketing & Promotion
        Marketing: Marketing:

        Influencer support from Goop, Alice Waters, Mark Hyman

        Pre-order campaign with swag and incentives

        Adaptogen sell-sheet.

        Giveaways with Moon Juice products

        Newsletter support from MBG and Goop

        Social ads and Google ads



        Publicity: Publicity:

        Major Magazine features - Elle, T magazine, NY Mag, etc.

        Health websites and newsletters: Goop, MBG, Well & Good

        National TV: Today Show

        Local TV in NY and LA

        Events in LA and NYC: Soho House, CAP Beauty, ABC Home & Carpet

        Lifestyle, design and pop culture websites

        Food and Wellness Radio and Podcasts



        Author Website: moonjuice.com

        Author Social Media: instagram.com/moonjuice
  • 7
    catalogue cover
    The Inflammation Spectrum Find Your Food Triggers and Reset Your System Will Cole, Eve Adamson
    9780735220089 Hardcover HEALTH & FITNESS / Body Cleansing & Detoxification On Sale Date: October 15, 2019
    $36.00 CAD 6 x 9 in | 336 pages Carton Quantity: 12 Avery
    • Marketing Copy

      Description
      From the international bestselling author of Ketotarian comes a revolutionary new plan to discover the foods your unique body loves, hates, and needs to feel great.

      In Dr. Will Cole’s game-changing new book, readers will discover how inflammation is at the core of most common health woes. What’s more, it exists on a continuum: from mild symptoms such as weight gain and fatigue on one end, to hormone imbalance and autoimmune conditions on the other. How you feel is being influenced by every meal. Every food you eat is either feeding inflammation or fighting it. Because no one else is you, the foods that work well for someone else may not be right for your body. At heart, The Inflammation Spectrum is about learning to love your body enough to nourish it with delicious, healing foods. You’ll find insightful quizzes and empowering advice to put you on a path toward food freedom and overall healing, once and for all.
      Bio
      Dr. Will Cole is a leading functional-medicine expert who consults people around the world via webcam at www.drwillcole.com and locally in Pittsburgh, Pennsylvania. He specializes in clinically investigating the underlying factors in chronic disease and then customizing health programs. Dr. Cole was named one of the top 50 functional-medicine and integrative doctors in the nation. His previous book is the international bestseller Ketotarian: The (Mostly) Plant-Based Plan to Burn Fat, Boost Your Energy, Crush Your Cravings, and Calm Inflammation.

      Author Residence: Monroeville, PA
      Marketing & Promotion
        Marketing: Marketing:

        Targeted indie mailing to stores that have had success with comp authors and Ketotarian

        Outreach to organizations where the author is a member for promotion of the book and author interviews (Institute for Functional Medicine, Functional Medicine University, Generation Rescue, etc.)

        Leverage author’s platform and relationships with influencers to promote the book to his and their followers

        Leverage author’s contacts in the functional medicine world (David Perlmutter, Terry Wahls, Frank Lipman, etc.) to promote the book through their e-newsletters, websites, and social media

        Google Display, Search, and Facebook advertising



        Publicity: Publicity:

        National morning and daytime TV

        Explore partnerships with Goop and mindbodygreen

        National and regional NPR

        Health radio tour

        Health podcast circuit, i.e. Abel James, Bulletproof Robb Wolf

        Targeted online outreach

        Major health and wellness media

        NY, Pittsburg, LA events



        Author Website: drwillcole.com

        Author Social Media: @drwillcole; facebook.com/doctorwillcole
    • Awards & Reviews

      Awards
      Reviews
      “Dr. Cole has made the elimination diet easy to understand for everyone. He takes the guesswork out of what to do so that you can have the tools to take back your health. You will learn exactly which foods to eat and not eat and with the delicious meal ideas you will see just how delicious eating healthily can be.” —Terry Wahls, MD, author of The Wahls Protocol

      “When it comes to health, knowledge is power, and Dr. Cole operates from a place of arming his patients with all the information they need to optimize brain, metabolism, and hormones. He also understands that wellness exists on a spectrum, and that many women, in particular, are walking a fine line between ’health’ and a diagnostic medical code—he provides the tools to coach your body back from the cliff’s edge.” -Elise Loehnen, chief content officer for goop

  • 8
    catalogue cover
    Living Bread Tradition and Innovation in Artisan Bread Making Daniel Leader, Lauren Chattman
    9780735213838 Hardcover COOKING / Courses & Dishes On Sale Date: October 01, 2019
    $54.00 CAD 8.84 x 10.86 x 1.19 in | 368 pages Carton Quantity: 8 Avery
    • Marketing Copy

      Description
      The major new cookbook by the pioneer from Bread Alone, who revolutionized American artisan bread baking, with 60 recipes inspired by bakers around the world.

      At twenty-two, Daniel Leader stumbled across the intoxicating perfume of bread baking in the back room of a Parisian boulangerie, and he has loved and devoted himself to making quality bread ever since. He went on to create Bread Alone, the now-iconic bakery that has become one of the most beloved artisan bread companies in the country. Today, professional bakers and bread enthusiasts from all over the world flock to Bread Alone’s headquarters in the Catskills to learn Dan’s signature techniques and baking philosophy.

      But though Leader is a towering figure in bread baking, he still considers himself a student of the craft, and his curiosity is boundless. In this groundbreaking book, he offers a comprehensive picture of bread baking today for the enthusiastic home baker. With inspiration from a community of millers, farmers, bakers, and scientists, Living Bread provides a fascinating look into the way artisan bread baking has evolved and continues to change—from wheat farming practices and advances in milling, to sourdough starters and the mechanics of mixing dough. Influenced by art and science in equal measure, Leader presents exciting twists on classics such as Curry Tomato Ciabatta, Vegan Brioche, and Chocolate Sourdough Babka, as well as traditional recipes. Sprinkled with anecdotes and evocative photos from Leader’s own travels and encounters with artisans who have influenced him, Living Bread is a love letter, and a cutting-edge guide, to the practice of making “good bread.”
      Bio
      Daniel Leader studied philosophy at the University of Wisconsin and went on to graduate from the Culinary Institute of America in Hyde Park, New York. After working in some of New York City’s top kitchens, he left the restaurant world to learn the art of baking bread. A pioneer in the wilderness, Leader opened his Bread Alone bakery in 1983 in Boiceville, New York. In 1993 he published the groundbreaking Bread Alone, an IACP winner. His 2011 book, Local Breads: Sourdough and Whole-Grain Recipes from Europe’s Best Artisan Bakers, again brought home an IACP Award.

      Author Residence: Woodstock, NY
      Marketing & Promotion
        Marketing: Marketing:

        Cross-promote with authors brand

        Digital ads

        Food52 advertising

        Taste collaboration

        Baking blogger tour



        Publicity: Publicity:

        National morning show cooking segment - Today or GMA

        Food magazines, print, podcast and online

        Major Food Radio shows - Sporkful, Splendid Table

        Features on cultural websites with a focus on food

        Events in Major foodie cities - NYC, Chicago, LA, Seattle, SF

        Food and dining sections in major papers - NYT, WSJ, LAT



        Author Website: breadalone.com, danleader.com

        Author Social Media: Ig: @breadalonebakery, @danmakesbread
    • Awards & Reviews

      Awards
      Reviews
      “Somehow, Daniel Leader, long a pioneer in the American baking world, finds a way to blaze a new path in his excellent new book Living Bread with precision and passion. Living Bread guides you around the world to make breads that will entice your nose, your mouth, and your heart.” –Nancy Silverton

      “Daniel Leader’s journey with bread began with the spirit of curiosity and inquiry, which led him to founding the iconic bakery Bread Alone. And now we have his new book, Living Bread, which is both a warm reflection on his own place within the long tradition of bread-making and a charming collection of stories about the people who have enriched his own experiences and skills, along with many of their delicious recipes.” –Nathan Myhrvold, co-author of Modernist Cuisine and founder of Modernist Cuisine
       
      “This is the book all of us sleepless bread makers have been waiting for. It is a visually stunning homage to land, grain, history, craft, tradition, and travel, and, at its essence, the story of a lifelong love affair with bread. Humble. Passionate. Honest. Inspiring.” –Zachary Golper, chef and owner of Bien Cuit
       
      “Dan has been a colleague and mentor to me for over thirty years, since I first met him at Bread Alone just a little while after we had both opened our bakeries. He has always been deeply and comfortably curious about everything to do with bread and baking and unfailingly generous with his knowledge and advice. This gorgeous book translates Dan’s curiosity and wisdom into a rich and valuable tool for thoughtful and inquisitive bakers.” ꟷSteve Sullivan, co-founder of Acme Bread
       
      “Finally…a beautiful cookbook worth reading (and savoring).  It’s almost as delicious to page through as Daniel’s bread is to eat.” –Seth Godin, author of This Is Marketing
       
      “This book is a gold mine for lovers of real bread and the future generation of bread bakers.” –André Soltner, author of The Lutece Cookbook

      “Just when I thought we’d run out of things to say about bread, Daniel Leader, in Living Bread, places a stunning capstone on his illustrative career. He is not only one of the great bakers of our time, but he is also one of our noblest bread ambassadors and storytellers. His personal journey, as well as the many artists and unique breads that he profiles, provide a penetrating glimpse into the artisan soul.”  ꟷPeter Reinhart, author The Bread Baker’s Apprentice

      Living Bread is my new resource for bread baking. It has everything I need. Formulas from famous French bakers, everything I need to know about different types of flours, and creative inspiration. Dan Leader’s bread books are always a go-to resource for me.” ꟷMelissa Weller

      “Expertly marrying the art and science that’s required to create great bread…. This vital addition to the dough canon will resonate with serious home bakers as well as professionals.” Publishers Weekly, starred review
  • 9
    catalogue cover
    Seeking the South Finding Inspired Regional Cuisines Rob Newton
    9780735220294 Hardcover COOKING / Regional & Ethnic On Sale Date: October 01, 2019
    $47.00 CAD 8.21 x 10.25 x 1.25 in | 336 pages Carton Quantity: 10 Avery
    • Marketing Copy

      Description
      A modern-day Southern cookbook that celebrates the region’s growing diversity, from chef and restaurateur Rob Newton.

      “There’s no genre of American cuisine as storied as Southern,” says Rob Newton. In his debut cookbook, Newton brings to life the regional distinctions and new influences that make up the changing face of Southern cuisine—a category of cooking as cutting-edge as any other in the world. As Southern regions’ demographics shift and food cultures bump up against one another, Chef Newton reveals just how diverse Southern cuisine really is.

      As Newton explains, the pork and beans he grew up eating in the mountains of the Ozarks is very different from the shellfish-heavy food of the Lowcountry or the Cajun-influenced fare along the Gulf Coast. And though often overlooked, historically underrecognized populations have constantly reimagined what the Southern table looks like with their culinary contributions: Enslaved African cooks perfected fried chicken, Middle Eastern communities helped introduce spices such as sumac to the Mississippi Delta, and Korean and Mexican immigrants continue to reinvent the grilled meats and pickled vegetables that Southerners know and love.

      In Seeking the South, Newton brings his unique perspective to show readers there’s much more to the food below the Mason-Dixon Line than meets the eye. Crisscrossing the South (the Upper and Deep South, Gulf Coast, Coastal Plains and Piedmont, and Lowcountry and Southeast Coast), Newton shares more than 125 recipes as old and familiar as Pork Hocks with Hominy, and as current as Okra with Sichuan Peppercorn and Black-Eyed Pea Falafel. To Newton, Southern cuisine delights because it is delicious and, above all, endlessly dynamic. In this cookbook, he brings this exciting evolution of flavors to your table.
      Bio
      Rob Newton is a chef and restaurateur. Raised in Arkansas, Newton worked in some of New York’s top restaurants before opening his own, Seersucker, Nightingale Nine, and Black Walnut in Brooklyn. He resides in Nashville, where he is the executive chef at Gray & Dudley.

      Author Residence: Nashville, TN
      Marketing & Promotion
        Marketing: Marketing:

        Facebook and Instagram Advertising

        Indie mailing to stores that sell cookbooks well

        Leverage author contacts in foodie world

        Newsletter Collaboration with food halls in Atlanta, SC and NC, etc



        Publicity: Publicity:

        Food and Dining sections of major papers across the country

        Southern-interest magazines, Garden & Gun, Country Living, etc.

        Food Magazines - Saveur, Food & Wine

        General interest, culture websites with focus on food - Daily Beast, Slate, The Salt

        Food Radio, KCRW, Splendid Table

        Local Nashville press



        Author Social Media: twitter.com/robdnewton
  • 10
    catalogue cover
    Open Kitchen Inspired Food for Casual Gatherings Susan Spungen
    9780525536673 Hardcover COOKING / Entertaining On Sale Date: March 03, 2020
    $47.00 CAD 8 x 10 in | 368 pages Carton Quantity: 12 Canadian Rights: Y Avery
    • Marketing Copy

      Description
      Simple, stylish recipes for fearless entertaining from the renowned food stylist, New York Times contributor, and founding food editor of Martha Stewart Living.

      As a professional recipe developer, avid home cook, and frequent hostess, Susan Spungen is devoted to creating perfectly simple recipes for good food. In Open Kitchen, she arms readers with elegant, must-make meal ideas that are easy to share and enjoy with friends and family.

      An open kitchen, whether physical or spiritual, is a place to welcome company, to enjoy togetherness and the making of a meal. This cookbook is full of contemporary, stylish, and accessible dishes that will delight and impress with less effort. From simple starters such as Burrata with Pickled Cherries and centerpieces such as Rosy Harissa Chicken, to desserts such as Roasted Strawberry-Basil Sherbet, the dishes are seasonal classics with a twist, vegetable-forward and always appealing. Filled with practical tips and Susan’s “get-ahead” cooking philosophy that ensures streamlined, stress-free preparation, this cookbook encourages readers to open their kitchens to new flavors, menus, and guests.

      Perfect for occasions that call for simple but elevated comfort food, whether it’s a relaxed gathering or a weeknight dinner, Open Kitchen shows readers how to maximize results with minimal effort for deeply satisfying, a little bit surprising, and delicious meals. It is a cookbook you’ll reach for again and again.
      Bio
      Susan Spungen is a cook, food stylist, recipe developer, and author. She was the food editor at Martha Stewart Living from its founding in 1991 to 2003. She was the culinary consultant and food stylist on the feature films Julie & Julia, It’s Complicated, and Eat, Pray, Love. She is the author of Recipes: A Collection for the Modern Cook, What’s a Hostess to Do?, and Short Stack Editions’ Strawberries. She also co-authored Martha Stewart’s Hors d’Oeuvres Handbook, which was a bestseller. Susan lives in New York City and East Hampton, NY.

      Author Residence: East Village, NY, NY

      Author Hometown: Philadelphia
      Marketing & Promotion
        Marketing: Marketing:

        Extensive influencer and pre-order campaign

        Leverage authors contacts

        Brand Partnerships and promotion with Food52, Food & Wine, Milk Street

        Taste collaboration

        Social card series

        Digital advertising



        Publicity: Publicity:

        National morning show cooking segment - Today or GMA

        Food magazines, print, podcast and online

        Daytime tv shows - Rachael Ray, etc

        Major Food Radio shows - Sporkful, Splendid Table

        NYC Media

        Features on cultural websites with a focus on food

        Food and dining sections in major papers - NYT, WSJ, LAT etc



        Author Website: www.susanspungen.com

        Author Social Media: IG: @susanspungen
    • Awards & Reviews

      Awards
      Reviews
      Open Kitchen is an exciting collection of beautiful recipes that are easy enough for weekday meals, but impressive enough for entertaining. From Cassoulet Toast (yes, please!) and a Stress-less Cheese Soufflé, to Crispy Semolina Potatoes and an entire chapter of desserts that I’m planning on baking my way through. Susan Spungen’s magnificent book celebrates freshness and takes familiar flavors in unexpected--and delicious--directions. It’s a must for anyone who loves to cook, bake...and of course, eat.” --David Lebovitz, author of My Paris Kitchen and Drinking French

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