Marketing: Tundra Illustrator Studio video

Include in Ready4School campaign

Group trade advertising

Alphabet books round-up

Promo piece: paper airplane craft, designed by Kalpna

Teacher’s guide

Look into Historica Canada contest

TYPE window



Publicity: Reach out to CNE airshow

Local events for Kalpna (TO)

Local events for Danielle (ON)

Leverage author’s aviation connections

Pitch to En route, air and flight magazines (Porter, Air Canada)



Author Website: www.daniellemc.com

Author Social Media: Instagram: @ghostfaceknitta Twitter: @GhostfaceKnitta

EVENTS Festival pitches Event promotion: posters, evites Trade shows, school and library conferences Launch event DIGITAL MARKETING Twitter, Facebook, Pinterest, Instagram, Dundurn.com campaigns Guest Post on Dundurn Blog Digital Reader Copies available: NetGalley, Edelweiss Consumer, library, bookseller, and author newsletters SPECIAL OUTREACH Key Influencer mailing Bookseller mailing, enhanced packaging PUBLICITY Targeted media and blogger review mailings Advance Reading Copies available, enhanced quantity Book hashtag: #FatherSweet

Beautiful, spooky, and utterly enchanting, Vera Greentea and Yana Bogatch'sGrimoire Noiris a charming graphic novel about coming to terms with your own flaws and working past them to protect those dear to you.

Bucky Orson is a bit gloomy, but who isn’t at fifteen?

His best friend left him to hang out with way cooler friends, his dad is the town sheriff, and wait for it—he lives in Blackwell, a town where all the girls are witches. But when his little sister is kidnapped because of her extraordinary power, Bucky has to get out of his own head and go on a strange journey to investigate the small town that gives him so much grief. And in the process he uncovers the town’s painful history and a conspiracy that will change it forever.

Vera Greentea is best known for her dark fantasy comics, includingNenetl of the Forgotten Spiritsand Recipes for the Dead. Vera does her best writing when it rains, lives with a klutzy cat who needs a helmet and a husband that doesn't, and owns a growing library that keeps overtaking more rooms.Grimoire Noir is her graphic novel debut novel.

Yana Bogatch is a freelance illustrator/character designer/comic artist. She has a Bachelor's degree in Traditional Animation, and a background in music. She is committed to creating an immersive experience with her illustrations / comics, and let the viewer feel like they are there with the characters.

Marketing: Pre-Pub:

-       3/8/19 – Cover reveal on author’s Facebook page

-       5/8/19 – ARC giveaway on author’s Facebook page

-       5/16/19 – 5/31/19 – Goodreads ARCs giveaway

-       5/20/19 – e-book preorder discount

-       6/18/19 -7/9/19 – Premium Goodreads contest with final copies

-       6/27/19 - ARC giveaway on Penguin Canada social channels

-       6/27/19 – Facebook pre-order advertising

On-Sale

-       7/9/19 – Podcast advertising

-       7/9/19 – 7/22/19 - Goodreads advertising

-       7/23/19 - 8/9/19 – Online digital ad campaign

-       8/10/19 – 8/22/19 Facebook advertising

-       Ongoing organic social media support

- Finished copies influencer mailing



US Plans:

Wide ARC distribution

Promotion at BEA

Goodreads promotion

BookRiot promotion

Social media campaign

Pitch for reviews and summer reading lists



Publicity: Extensive review coverage in daily newspapers like the Globe and Mail and the Toronto Star

Select review and feature coverage in lifestyle magazines like Canadian Living and Chatelaine

Select national radio interviews with programs like CBC The Next Chapter

Extensive blogger outreach to our thriller community

Pitch for CTV’s The Social “The Social Chapter” book club selection for August

Toronto launch event

Potential to tour to: Winnipeg and SW Ontario (Sarnia, Orangeville & Uxbridge)

Pitch to Fall festivals

Extensive ARC mailing for early review coverage

Indie bookstore visits and signings

Indigo bookstore visits and signings

Potential for an in-house event with Kobo



Author Website: www.nicolelundrigan.com

Funny and fresh, Jennifer Honeybourn'sJust My Luck follows a teen who has to get her good luck back by returning items she stole—all while falling for a hotel guest.

Marty has terrible luck and she knows exactly why. While working as a housekeeper at the ritzy Grand Palms hotel in Maui, Marty made it a habit to steal small items from the guests. What better way to stick it to the rich snobs they have to clean up after? Marty knows how to turn her luck around—she just has to return all of the items she stole.

When Marty meets Will, a new guest who is staying for the summer, she does the one thing she always promised herself she'd never do—fall for an out-of-towner. But Will's special, different from the other guests at the hotel. Maybe Marty's luck is finally turning around.

After a string of misunderstandings and accidents threaten Will and Marty's relationship, Marty has to find a way to fix her luck for good—or say goodbye to Will forever.

Aidan Cassie, the creator ofSterling, Best Dog Ever, employs her pitch-perfect humor and heartwarming illustrations here again to help little ones love themselves at any size inLittle Juniper Makes It BIG.

What Juniper lacks in size, she makes up for in heart. And her heart is dead-set on growing up and getting taller. She's tired of having to reach for the cookie jar or use a stepping stool for the toilet. Everything in Juniper's world seems to be made for adults. Ugh!

Juniper is industrious, however, and builds several silly contraptions to help reach her goals. But it isn't until she makes a fun new friend at school, Clove, who is even smaller than Juniper, that she is able to see her world from a new perspective—and appreciate all sizes, big or small.

Lori Doody is back with another charming and quirky picture book--this time about a flamingo, blown off course. The town where she's so unexpectedly landed looks very nice, and might be a good place to settle down, but she isn't quite sure she'll fit in. She tries to find a flock of her own; unfortunately, all her looking comes to nothing. But the people in the town are keen to keep their flamingo friend. What better way to make her feel at home than to paint the town pink.

Inspired by the story of two flamingos that were sighted in Newfoundland years ago, Lori Doody has crafted a charming and gentle tale about being a stranger in a new place, needing to belong, and ultimately being welcomed in the warmest of ways. Young readers and listeners will have great fun looking for flamingos tucked into the illustrations, and watching as the town and the townsfolk gradually make their feathered friend one of the family. The book includes a brief list of flamingo facts, as well.

Lori Doody's fourth picture book will leave readers of all ages tickled pink!

Lori Doody majored in printmaking at Sir Wilfred Grenfell College and has worked at: a Japanese paper store, an artist-run centre printshop, and a commercial gallery. Her primary art practise is printmaking, especially etching; in 2005 she was named Emerging Artist of the year by the Newfoundland and Labrador Arts Council. She is the author/illustrator of three previous children's books, including The Puffin Problem, which was a finalist for the Bruneau Family Award for Children's/Young Adult Writing. She lives in St. John's with her husband, their two children and their dog.