TV host and lifestyle influencer Jillian Harris and registered dietitian Tori Wesszer invite you into their world full of family, food, and casual celebrations.
Living a stone’s throw from each other, cousins Jillian and Tori grew up in a tight-knit family and were brought up like sisters. Fraiche Food, Full Hearts offers a peek into their lives and the recipes that have fed their families through the years. Instilled with a love of cooking at an early age by their granny, the kitchen is a place of fond memories and everyday home cooked meals. Like most families, their celebrations revolve around food—from birthdays, Valentine’s Day, and Mother’s Day to Thanksgiving, Christmas, and New Year’s Eve.
Fraiche Food, Full Hearts includes over 100 heart-warming recipes—from breakfasts, soups, salads, veggies, sides, and mains to snacks, appetizers, drinks, and desserts—for everyday meals, along with celebration menus and ideas for casual gatherings with family and friends. Gorgeously designed with dreamy full-colour photography throughout, the recipes also incorporate vegan, vegetarian, and gluten-free options. You’ll find dishes like West Coast Eggs Benny, Vanilla Cherry Scones, Harvest Kale Salad, Squash Risotto with Fried Sage, Granny’s Beet Rolls, Cedar-Plank Salmon Burgers, Veggie Stew with Dumplings, Cherry Sweetheart Slab Pie, and Naked Coconut Cake.
JILLIAN HARRIS is the Founder and Creative Director of Jillian Harris Design. She is passionate about love, family, charity, fashion, food, decor, and much more. On her blog, Jillian Harris, you will find bright and heart-filling inspiration for fashion, food, and decor and everyday life. Jillian’s signature style is both classic and feminine, and her eye for design and decor is enviable. As host of HGTV’s Love It Or List It Vancouver and Love It Or List It, Too, she brings her designs to life by bringing inspiring refreshes to homes needing love. Her work with local charities like Mamas for Mamas fuels her desire to help those in need and give back to those less fortunate. Her biggest passion is her family, which includes fiancé, Justin Pasutto, son Leo, daughter Annie, and dogs Nacho Cilantro and Peaches Pasutto. TORI WESSZER is a registered dietitian, self-proclaimed foodie, and creator of Fraiche Nutrition, a lifestyle blog featuring recipes and practical nutrition advice that embraces moderation and quality without deprivation. As a busy mom of two young boys, Tori is passionate about taking the noise out of food and creating dishes made from wholesome, simple ingredients that the whole family can enjoy. Tori’s content showcases uncomplicated and enjoyable healthy recipes along with her love for kitchen decor and design. She is also a regular contributor to the blog Jillian Harris.
Author Residence: Kelowna, British Columbia
Author Hometown: Peace River Valley, Alberta
Marketing & Promotion
Marketing: Paid social advertising, ideally from authors’ accounts
Print ad (TBC)
Organic social from authors’ channels and Penguin Canada channels
National Food Press
Pitch to entertainment press such as People Magazine and Entertainment Weekly
Pitch for coverage in women’s magazine including Good Housekeeping, Redbook and O Magazine
Coverage on food and lifestyle blogs such as Food52 and TheKitchn
Explore west coast media opportunities including Sunset Magazine and the Hallmark Channel
Target authors current US fan base through their social channels and expand them through lookalike campaigns
Online promotion for the holiday
Author tour to Toronto, Vancouver and 1-2 additional markets
Launch events in both cities, leveraging existing brand partnerships
Key national broadcast opportunities at on-sale including CTV’s The Social, CTV’s Your Morning, and Global’s The Morning Show,
Target key excerpt placement and long lead coverage with outlets like Canadian Living, Canadian House and Home, Postmedia, etc.