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  • Other Formats

    9781459738782 Electronic book text, PDF, $16.99 CAD 9781459738799 Electronic book text, EPUB, $9.99 CAD
  • Sales Rights

    For sale with exclusive rights in: WORLD
  • Supply Detail

    Distributor: UTP Distribution Availability: Available On Sale Date: Sep 16, 2017 Carton Quantity: 60 $16.99 CAD
    $16.99 USD
    $11.99 GBP
  • Supply Detail

    Distributor: Ingram Publisher Services Availability: Available On Sale Date: Oct 10, 2017 Carton Quantity: 60 $16.99 CAD
    $16.99 USD
    $11.99 GBP
Deer Life
By (author): Ron Sexsmith
9781459738775 Paperback, Trade English General Trade FICTION / Literary Sep 16, 2017
$16.99 CAD
Active 5.5 x 8.5 x 0.3 in 136 pages 22 B&W illustrations Dundurn
Dewey Divas and the Dudes Fall 2017 Pick 2017, Commended Loan Stars Top Pick 2017, Commended
A wicked fairy tale of witchcraft, bullying, revenge, and a mysterious bowler hat. Includes Ron’s own whimsical illustrations.

Deryn Hedlight was not having a very good day and it was about to get much worse. He’d read stories of witches as a boy, but never believed for a second they were true. That is, until an unfortunate hunting accident turns his world upside down. What seemed like an honest mistake leads to an altogether unexpected transformation. But poor Deryn wasn’t the only wronged character tied up in these gloomy circumstances and sinister forces.

Deer Life tells the story of a kind-hearted boy from Hinthoven and his mother_s undying love. Mostly though, it’s all about patience, friendship, and heroism where you least expect it.

  • A new fairy tale for grownups written in a classic style but with knowing humour and heart
  • Ron Sexsmith is a critically acclaimed singer and songwriter with an international following
  • Potential sales both from fans and curious book lovers
  • Ron has nearly 27,000 Facebook likes for his artist page and 24,000 Twitter followers; he is extremely active on Twitter, posting every day with either photos, puns, or YouTube videos of him performing cover tunes
  • Ron takes his visual way with words that usually is showcased in his award-winning music and applies it to whimsical yet serious story

Ron Sexsmith is an internationally acclaimed, Juno Award–winning recording artist. He spends most of his time writing songs, touring, and making records. Deer Life was mostly written on the road, during long drives and in dressing rooms and hotel rooms. Ron lives in Perth County, Ontario.

ADVERTISING
Consumer print ads: Globe & Mail, Now Toronto, Georgia Straight
Library wholesaler ads: Library Services Centre, Whitehots
Trade ads: Publishers Weekly, Quill & Quire
Online ads: 49th Shelf, cbc.ca, Facebook, Instagram, Toronto Life Newsletter
Books for Everybody submission

MARKETING MATERIALS
Bookmarks

EVENTS
Festival pitches
Event promotion: posters, evites
Promotion at ALA, BEA, OLA
Launch event, Toronto
National Tour

DIGITAL MARKETING
Twitter, Facebook, Pinterest, Instagram, Dundurn.com campaigns
Social media contest
Cover and sample chapter reveal
Guest Post on Dundurn Blog
Digital Reader Copies available: NetGalley, Edelweiss
Consumer, library, bookseller, and author newsletters

SPECIAL OUTREACH
Key Influencer mailing
Niche marketing to associations and interest groups
Bookseller mailing, enhanced packaging

PUBLICITY
Targeted media and blogger review mailings
Advance Reading Copies available, enhanced quantity

MERCHANDISING
Shelf Talkers
Posters and window display signage

Book hashtag: #DeerLife
Author Website: ronsexsmith.com
Author Twitter: @RonSexsmith
For more information contact
Michelle Melski, mmelski@dundurn.com

Sexsmith’s novel has much the same effect as his music, conveying uncertainty with fearlessness and heart. - Publisher's Weekly

Deer Life is a charming tale with a lot of heart. - Literary Treats

There’s a sort of musical quality to Ron’s writing. - ReadingMaria

Full of mischief, magic, heroes, villains and the kind of lyricism you would expect to find from - Lost in a Great Book

Whimsical, absurd, and entertaining indeed! - Brains, Books, and Brawn

A brilliant fairy tale that begs to be read. - Lost in the Rain

Written in jaunty prose that Neil Gaiman, Erin Morgenstern and Audrey Niffenegger fans will admire. - NOW

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