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Penguin: Portfolio & Sentinel Fall 2017

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The Daily Stoic Journal
366 Days of Writing and Reflection on the Art of Living
By (author): Ryan Holiday By (author): Stephen Hanselman
9780525534396 Hardcover English General Trade BUSINESS & ECONOMICS / Motivational Nov 14, 2017
$36.00 CAD
Active 5.75 x 8.5 x 1.1 in 336 pages PAPER OVER BOARD Portfolio
From the team that created the USA Today and Wall Street Journal bestseller The Daily Stoic, an elegant journal to help readers apply the stoic principles of wisdom and virtue in today’s tumultuous world.

Ryan Holiday has led the popular revival of stoicism since 2014, with his acclaimed bestsellers The Obstacle is the Way, Ego is the Enemy, and—in partnership with Stephen Hanselman—The Daily Stoic. The latter offered powerful quotations, fresh anecdotes, and insightful commentary about the wisdom of Epictetus, Seneca, and Marcus Aurelius.

Now Holiday and Hanselman are back with The Daily Stoic Journal, an interactive guide to integrating this ancient philosophy into our 21st century lives. Readers will find weekly explanations and quotations to inspire deeper reflection on Stoic practices, daily prompts, and a helpful introduction explaining the various Stoic tools of self-management.

This beautifully designed hardcover journal features space for morning and evening notes, along with advice to encourage ongoing writing and insights, day by day through the year.

This is the perfect companion volume for people who already love The Daily Stoic, but it can also be used as a stand-alone journal. It will help anyone seeking inner peace and clarity in our crazy world, even those who have never previously encountered Stoicism.

COMPANION TO A BESTSELLER: The Daily Stoic has sold more than 66,000 copies since October 2016 and spent several weeks on the Wall Street Journal bestseller list.

BEAUTIFULLY DESIGNED: As an upmarket hardcover with lay-flat binding, a stamped case and a ribbon, this journal is both eye-catching and practical.

A DROP-IN FOR THE HOLIDAYS: We’re crashing this for November 2017 because it makes a perfect holiday gift.

AUTHOR PLATFORM: Ryan’s social media following continues to grow with each new book (see stats below), as does his email list of core fans, which now exceeds 80,000.

AUTHOR MARKETING: When he’s not writing his own books, Ryan runs a cutting edge marketing firm that helps elite nonfiction authors. As usual, he will work closely with Portfolio on the marketing and publicity rollout.

RYAN HOLIDAY is the bestselling author of six books, including The Obstacle is the Way and Ego is the Enemy. His books have been translated in twenty languages and his writing has appeared everywhere from the Columbia Journalism Review to Entrepreneur and Fast Company. He lives with his family in Austin, Texas.

STEPHEN HANSELMAN, coauthor of The Daily Stoic, has worked for more than three decades in publishing as a bookseller, publisher and literary agent. He is a graduate of Harvard Divinity School, where he received a master’s degree while also studying extensively in Harvard’s philosophy department. He lives with his family in South Orange, New Jersey.

Marketing: Paid social media campaign   

Interactive social media buzz campaign 

Promotion on author website including incentives 

Influencer campaign including bigmouth mailing 

Promotion on author’s monthly newsletter (80k subscribers) 

Publicity: National publicity about the popularity of stoicism

Outreach to holiday gift guides 

Tie in with author lecture schedule 

Feature Website:

Author Website:

Author Social Media: Twitter 159K; Facebook 30K
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