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DK Canada Juvenile Spring 2018

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Star Wars Encyclopedia of Starfighters and Other Vehicles
By (author): Landry Q. Walker
9781465466655 Hardcover English Juvenile: Age (years) from 8 - 12, Grade (US) from 3 - 7 JUVENILE NONFICTION / Transportation / General Apr 03, 2018
$21.99 CAD
Active 7.5 x 9.5 x 0.73 in 208 pages DK DK Children
The definitive guide to the vehicles from a galaxy far, far away…Learn all about your favorite Star Wars(TM) vehicles, from the A-wing to the Y-wing.

Don’t know your X-wing from your Y-wing? Not sure what type of craft Slave I is? Look no further than the Star Wars Encyclopedia of Starfighters and Other Vehicles. From the swamps of Kashyyyk to the deserts of Jakku, from inner-city Coruscant to the vastness of hyperspace, this new Star Wars book will show you the right craft for the job. This handy guide is full of fun facts and intriguing information, guaranteed to enthrall fans for hours on end.

This encyclopedia features more than 200 weird and wonderful vehicles from the world of Star Wars, including ships and vehicles from the entire saga of movies as well as the television series Star Wars: The Clone Wars and Star Wars: Rebels. One vehicle is explored in detail on each page, so there’s something new even for die-hard fans. All the technology behind the vehicles such as repulsorlift craft and hyperspeed is fully explored.

© & TM 2017 LUCASFILM LTD. Used Under Authorization.

This is the only Star Wars book that includes so many vehicles and has material from the two television series as well as The Force Awakens and Rogue One.

Short, snappy text is perfect for young readers.

Ideal gift purchase.

Marketing: National consumer advertising campaign

May the 4th - Star Wars Day highlight

Google search and display

Social media campaign

Targeted Facebook advertising

DK newsletters

Publicity: Author interviews and event appearances

National consumer press outreach

Cover reveal/early spreads seeding

Fan site/blog giveaway

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