An eye-opening book about the 1980s New York art scene, its far-reaching effects on contemporary art, and the rise of some of the biggest names in the art world today.
This groundbreaking book, accompanying a major exhibition at the Hirshhorn, tells the story of the evolution of New York’s downtown art scene in the 1980s—from a DIY counterculture in the East Village to a legitimate gallery business in SoHo. Coinciding with the rise of modern branding and the onset of the information age, artists’ focus on commodities and consumerism began as satire but came to be much more complex: commodities and associated phenomena, such as advertising, now served as vessels for ideas, politics, and personal relationships in “brand-new” types of painting, sculpture, photography, installation, and performance.
In a book full of visual surprises, newly commissioned essays shed new light on this pivotal period: curator Gianni Jetzer provides a comprehensive overview, while Leah Pires illuminates lesser-known conceptual collaborations, and Bob Nickas offers an eyewitness account of the East Village gallery scene. These texts, together with an illustrated chronology, provide a fresh account of the moment at which contemporary artists such as Felix González-Torres, Peter Halley, Jeff Koons, Barbara Kruger, Sherrie Levine, Richard Prince, and Cindy Sherman grabbed the ball from Andy Warhol and ran with it, changing the rules of the game forever.
EXHIBITION: Accompanies major show, long in the works, from museum’s star curator Gianni Jetzer
RELEVANCE: The strategies of artists featured in this book show particularly relevant to young artists working at the border of advertising and art today.
CURRENCY: Interest in 1980s art increasing of late w/ Whitney’s 1980s painting show, currently on view
HIGH PROFILE ARTISTS: Richard Prince, Jeff Koons, Cindy Sherman
Marketing: Coordinate promotion with museum venue
Publicity: National Radio opportunities includes NPR-Arts Desk, Sirius AM- The Bob Edwards Show, WNYC Radio
Features in art magazines and art sections of print publications such as Art & Auction, Atlantic, Art & Antiques, Art News, Art History News, The New Yorker, American Art Review, Artist’s Magazine, Art in America, Art Forum, Art Newspaper, American Arts Quarterly, New York Magazine.
Also, we are going to pitch to art section of daily papers such as the New York Times, Newsday, AP, Wall Street Journal, Newsweek, USA Today, Chicago Tribute, Los Angeles Times, Washington Post, The Wall Street Journal, etc.
As well as regional publications such as AM New York, New York Observer, Time Out New York.
Online: Online outlets of the above mentioned as well as key art press including 1Stdibs.com, Artdaily.org, Arthistorynewsletter.com, Artcritical.com, Artinfo.com, Artfixdaily.com, Artblog