ENDURING CLASSIC: This is the preeminent American slave narrative. Douglass conveys the daily physical and spiritual brutalities he endured under slavery, how he learned to read and write, and how he escaped to freedom.
BLACK LIVES MATTER: Americans are paying more attention than ever to the lasting legacy of slavery and racism in our country.
BACKLIST SALES: Our 1963 Anchor edition has sold 138,000 and backlists steadily but modestly; moving it to Vintage Classics should give it a lift.
COMPETING EDITIONS: There are many editions out there, but it is a very big pie to capture a share of (see sales on p. 2).
VINTAGE CLASSICS COVER: We’ll give this a fresh new cover, in line with our striking Vintage Classics look.
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