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March 2018 Non-Fiction: Canadian

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  • Supply Detail

    Distributor: Penguin Random House Availability: Available On Sale Date: Mar 06, 2018 Carton Quantity: 14
  • Catalogues

Sweet Bake Shop
Delightful Desserts for the Sweetest of Occasions
By (author): Tessa Sam
9780735232914 Hardcover English General Trade COOKING / Methods / Baking Mar 06, 2018
$30.00 CAD
Active 7.7 x 10.3 x 0.9 in 224 pages PHOTOGRAPHS THROUGHOUT Penguin Canada
Create your own Sweet Bake Shop at home with easy, magical sweets for all occasions.

Sweet Bake Shop features over 75 whimsical and enchanting treats and desserts perfect for every day and special celebrations. Included are reliable, delicious, and easy-to-make recipes to create dreamy cakes and cupcakes from a pretty sprinkle-covered pink Vanilla Birthday Cake to Raspberry Ripple Cupcakes topped with buttery vanilla frosting. The book also includes easy-to-make cookies like Vanilla Bean Shortbread Cookies and Giant Gingerbread Cuties, sugar cookies galore to make magical sweets like Tessa’s Pretty Pastel Pony Cookies and Polka Dot Bunny Cookies, and perfectly sweet creations like Fuzzy Peach Macarons, and Cotton Candy Cloud Macarons and treats from Overnight Oreo Party Popcorn to Cookie Dough Scoops.

Sweet Bake Shop features easy-to-follow tutorials, essential baking techniques, tools and essential ingredients for better baking. These dreamy and pretty desserts are incredibly delicious and easy-to-make with step-by-step instructions and Tessa’s baking tips.

TESSA SAM is the founder of the wonderfully popular Sweet Bake Shop where she creates magical desserts for clients, special events, and regularly teaches baking and decorating workshops. Her sweet creations have amassed a huge Sweet Bake Shop Instagram following of fans. Tessa trained at the Peggy Porschen Academy in London, England, and lives in Vancouver, BC.

Author Residence: Vancouver, BC

Author Hometown: Vancouver, BC

Marketing: US Plans:

Outreach to key cooking & lifestyle magazines including Desserts Magazine and Cherry Bombe

Targeted social media including a recipe excerpt

Social Media Promotion via Instagram 

Targeted Facebook advertising 

“These treats bear Tessa’s whimsical touch — every cake slice, cupcake and icing swirl photographed is pure perfection.” Tessa Huff, author of Layered: Baking, Building and Styling Spectacular Cakes

Sweet Bake Shop is beyond beautiful, with recipes that had me drooling from start to finish.” Jillian Harris, co-host of Love It or List It Vancouver and creator of JillianHarris.com

Sweet Bake Shop will hit the sweet spot for those who love to bake and decorate pretty cakes.” Peggy Porschen, author and Creative Director, Peggy Porschen Ltd

“Sweet Bake Shop is gorgeous. I give it a million stars!” Melissa Johnson, creator of the popular blog Best Friends for Frosting

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