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March 2018 Non-Fiction: Canadian

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Sweet Bake Shop
Delightful Desserts for the Sweetest of Occasions
By (author): Tessa Sam
9780735232914 Hardcover English General Trade COOKING / Methods / Baking Mar 06, 2018
$30.00 CAD
Active 7.7 x 10.3 x 0.9 in 224 pages PHOTOGRAPHS THROUGHOUT Penguin Canada
Create your own Sweet Bake Shop at home with easy, magical sweets for all occasions.

Sweet Bake Shop features over 75 whimsical and enchanting treats and desserts perfect for every day and special celebrations. Included are reliable, delicious, and easy-to-make recipes to create dreamy cakes and cupcakes from a pretty sprinkle-covered pink Vanilla Birthday Cake to Raspberry Ripple Cupcakes topped with buttery vanilla frosting. The book also includes easy-to-make cookies like Vanilla Bean Shortbread Cookies and Giant Gingerbread Cuties, sugar cookies galore to make magical sweets like Tessa’s Pretty Pastel Pony Cookies and Polka Dot Bunny Cookies, and perfectly sweet creations like Fuzzy Peach Macarons, and Cotton Candy Cloud Macarons and treats from Overnight Oreo Party Popcorn to Cookie Dough Scoops.

Sweet Bake Shop features easy-to-follow tutorials, essential baking techniques, tools and essential ingredients for better baking. These dreamy and pretty desserts are incredibly delicious and easy-to-make with step-by-step instructions and Tessa’s baking tips.

SOCIAL MEDIA PROFILE: Author is very active on social media with 175k Instagram followers; 24k Facebook followers; 6.2k YouTube subscribers; average monthly blog stats 20k blog users/70k pageviews (36% US visitors, 30% Canadian visitors).

MEDIA-FRIENDLY AUTHOR: With a background in broadcasting, Tessa is a natural on TV (Global News, CTV Morning Live), and her dreamy sweets have been featured in The Georgia Straight, The Vancouver Sun, Style Me Pretty, Camille Styles, Real Weddings, and Style at Home.

AUTHOR BRAND COLLABORATIONS: Pop-up stores including Nordstrom, collaboration with Wilton, on-going baking and decorating workshops, and a line of boxed baking mixes in development.

GORGEOUS PACKAGE: Gifty paper-over-board package with food photography and step-by-step tutorials throughout.

TESSA SAM is the founder of the wonderfully popular Sweet Bake Shop where she creates magical desserts for clients, special events, and regularly teaches baking and decorating workshops. Her sweet creations have amassed a huge Sweet Bake Shop Instagram following of fans. Tessa trained at the Peggy Porschen Academy in London, England, and lives in Vancouver, BC.

Author Residence: Vancouver, BC

Author Hometown: Vancouver, BC

Marketing: US Plans:

Outreach to key cooking & lifestyle magazines including Desserts Magazine and Cherry Bombe

Targeted social media including a recipe excerpt

Social Media Promotion via Instagram 

Targeted Facebook advertising 

“Lucky for us, now we can all have a taste of the Sweet Bake Shop life in our own kitchens! Each treat bares Tessa’s whimsical touch, and while every cake slice, cupcake, and icing swirl photographed within the pages are pure perfection, her instructions and foolproof recipes make them attainable for the home baker as well.”—Tessa Huff, author of Layered: Baking, Building and Styling Spectacular Cakes

“Sweet Bake Shop is beyond beautiful with recipes that had me drooling from start to finish. They all look so good, I don’t know where to start!”—Jillian Harris, co-host of Love It or List It Vancouver and creator of

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