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The Do Book Co. Spring 2018

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  • Sales Rights

    For sale with exclusive rights in: CA
  • Supply Detail

    Distributor: Raincoast Book Distribution Limited Supplies to:CA Availability: Not available On Sale Date:Mar 14, 2018 Carton Quantity:38 $20.95 CAD
  • Catalogues

Do Design
Why Beauty is Key to Everything.
By (author): Alan Moore
9781907974281 Paperback, Trade English General Trade DESIGN / Essays Mar 14, 2018
$20.95 CAD
Out of print 7.26 x 5.08 x 0.4 in | 160 gr 112 pages The Do Book Company - Chronicle Books
So much goes unnoticed. We multi-task, switch between screens, work faster. When was the last time you paused to consider a beautifully made object or stunning natural landscape? Yet this is when our spirits lift, our soul is restored.

Designer Alan Moore invites us to rethink not only what we produce – whether it's a website, a handmade chair, or a business – but how and why. With examples including Pixar, Apple, and Blitz Motorcycles, we are encouraged to ask: Is it useful and considered. Is it a thing of beauty?

Do Design will inspire you to:
• Improve your creative process
• Raise the quality and craft of your work
• Consider the experience as much as the product
• Adopt simplicity, utility and honesty as guiding principles

We are creative beings. We love to make things. This book will inspire you to create better things, for better reasons. Things that people will love – for a long time to come. Some say beauty is a luxury. But what if it is key to creating a better world for us all?

Alan Moore has designed and created everything from books to businesses. He has a unique grasp on the forces that are reshaping our world and how to creatively respond to them. Working on six continents, Alan has shared his knowledge in the form of board and advisory positions at companies such as Hewlett Packard, Microsoft and Coca Cola, workshops and speaking as well as teaching in institutions as wide-ranging as MIT and Reading University's Typography Department, Sloan School of Management and INSEAD. He is the author of four books on creativity, marketing and business transformation including No Straight Lines: Making sense of our nonlinear world (2011). He runs workshops for individual craftspeople, startups and large companies to help them make beautiful things and experiences. He still works as an artist. He tries everyday to lead a life as beautifully as he possibly can.

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