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Knopf Doubleday Publishing Group, Summer 2018

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    9780525655107 9780525655237 9781101946039 9781101875995 Electronic book text, Reflowable, , EPUB 9781101923726 Downloadable audio file
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    Distributor: Random House, Inc. Availability: On Sale Date: May 15, 2018 Carton Quantity: 12 $36.95 CAD
    $27.95 USD
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Men in Blazers Present Encyclopedia Blazertannica
A Suboptimal Guide to Soccer, America's "Sport of the Future" Since 1972
By (author): Roger Bennett By (author): Michael Davies
9781101875988 Hardcover English General Trade SPORTS & RECREATION / Soccer May 15, 2018
$36.95 CAD
Active 7.7 x 9.3 x 0.9 in 224 pages 364 ILL IN TEXT; ENDPAPERS Alfred A. Knopf Knopf
The essential guide to world soccer—the history, the players, the fan culture—from the phenomenally popular duo from NBC Sports.

The Men in Blazers are two English-born, soccer-obsessed broadcasters who have savored the dizzying growth of the game along with millions of Americans. Now they immerse fans and novices alike in the history and culture of the world’s game with Encyclopedia Blazertannica. Examining fan culture, from the famous stadium chants to the tactical variations of scarf tying, exploring the complex physics and ethics of both celebratory knee slides and fights between players, reliving the careers of legendary players, classic matches, and colorful World Cup history, and sharing a deep appreciation for the athletic brilliance and ill-judged neck tattoos that dominate the sport, this indispensable tome gives readers a front-row seat to all the action of football madness.

A New York Times Bestseller!

THE BRAND: Men in Blazers are hugely popular with the affluent and educated fans who follow British, European, and American soccer. They get 300 to 350,000 listeners every week, and their weekly show on NBCSN is the most popular soccer review show on American television. They also have a show that appears on the home page of the EA Sports FIFA game that gets 5 to 6 million views per episode.

NOT JUST SOCCER: Men in Blazers is a lot like a soccer version of Car Talk. Roger and Dave have such an irresistible rapport that listening to them feels like listening to two old friends, and—since they branch out to cover other sports (like golf and American football) and often feature actors, authors, and other public figures—they have a diverse set of fans in the media world.

SOCIAL MEDIA: Rog and Davo engage extensively with their fan base on social media; their fans tweet/email/Instagram back and forth with them all the time. Men in Blazers has 181,000 followers on Twitter and Roger has 198,000 followers of his own.

2018 WORLD CUP: The 2018 tournament will take place in Russia from June 14 to July 15. 105 million Americans watched the 2014 Cup, and the numbers are expected to be higher next year. During the 2014 Cup, the Men in Blazers podcast reached #1 on iTunes. This will be a publicity bonanza for the authors and their book.

SOCCER’S EXPLODING POPULARITY: For years it was just the World Cup, but NBC Sports will be airing the Premier League for the next six years, and the 2017 Champions League finals were watched by almost 3 million people in America.

FORMAT: Encyclopedia Blazertannica will be 4-color and full of illustrations and photographs, with an unjacketed printed case. And it is like an Encyclopedia in its A to Z style.

FOR FANS OF: BASKETBALL (and Other Things) by Shea Serrano and Rhett & Link’s Book of Mythicality.

ROGER BENNETT was born in Liverpool and moved to the United States after university, under the thrall of Ferris Bueller, Hart to Hart, and Diff’rent Strokes. A writer, broadcaster, and filmmaker, Bennett began at ESPN and moved with Men in Blazers to NBC Sports to become the go-to interviewer for the biggest names in soccer, making films with the likes of Jose Mourinho and Pep Guardiola. MICHAEL DAVIES was born in London and educated in Scotland and the United States. For twenty-eight years he has worked as a television executive and multiple Emmy Award winning producer of many shows, including Who Wants to Be a Millionaire. Davies started writing for in 2002 before partnering with Bennett on Men in Blazers in 2010. In addition to their podcast and television show on NBC Sports, the duo have a weekly show built into the phenomenally popular EA Sports FIFA game, and have developed a large live following.

Author Residence: New York, NY

Author Hometown: Liverpool and London

Marketing: Prepub Advertising: Google search/display advertising during final World Cup qualifiers in November 2017

National Print Advertising in Entertainment Weekly

NPR Podcast Sponsorships

Online Advertising Campaign, including and Google search/display advertising

Major Social Media Campaign around the World Cup

Book Trailer

Signed copy sweepstakes

Designed quote/fact squares

Featured on PRH verticalsSignature, Beaks and Geeks, Read it Forward, Brightly

Jacket Blowups Available

Publicity: National Media Appearances, including Cable News Shows, Sports Network Shows, NPR, and print features

Sports Radio Satellite Tour

Sports Magazines and Sites

Men’s Magazine Coverage

Entertainment and Humor Publications and Sites

6 to 8-city Author Tour (cities to come)

Author Social Media:; Twitter: @MenInBlazers; @rogerbennett; @embassydavies
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