THE BRAND: Men in Blazers are hugely popular with the affluent and educated fans who follow British, European, and American soccer. They get 300 to 350,000 listeners every week, and their weekly show on NBCSN is the most popular soccer review show on American television. They also have a show that appears on the home page of the EA Sports FIFA game that gets 5 to 6 million views per episode.
NOT JUST SOCCER: Men in Blazers is a lot like a soccer version of Car Talk. Roger and Dave have such an irresistible rapport that listening to them feels like listening to two old friends, and—since they branch out to cover other sports (like golf and American football) and often feature actors, authors, and other public figures—they have a diverse set of fans in the media world.
SOCIAL MEDIA: Rog and Davo engage extensively with their fan base on social media; their fans tweet/email/Instagram back and forth with them all the time. Men in Blazers has 181,000 followers on Twitter and Roger has 198,000 followers of his own.
2018 WORLD CUP: The 2018 tournament will take place in Russia from June 14 to July 15. 105 million Americans watched the 2014 Cup, and the numbers are expected to be higher next year. During the 2014 Cup, the Men in Blazers podcast reached #1 on iTunes. This will be a publicity bonanza for the authors and their book.
SOCCER’S EXPLODING POPULARITY: For years it was just the World Cup, but NBC Sports will be airing the Premier League for the next six years, and the 2017 Champions League finals were watched by almost 3 million people in America.
FORMAT: Encyclopedia Blazertannica will be 4-color and full of illustrations and photographs, with an unjacketed printed case. And it is like an Encyclopedia in its A to Z style.
FOR FANS OF: BASKETBALL (and Other Things) by Shea Serrano and Rhett & Link’s Book of Mythicality.
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