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The Archetype Diet
Reclaim Your Self-Worth and Change the Shape of Your Body
By (author): Dana James Foreword by: Mark Hyman
9780735213760 Hardcover English General Trade HEALTH & FITNESS / Diet & Nutrition / Weight Loss Jun 05, 2018
$35.00 CAD
Active 6.22 x 9.3 x 1.08 in 336 pages B&W LINE DRAWINGS Avery
A paradigm-shifting approach to weight loss, revealing how eating for your female archetype can help change your body shape and put you on a path to better long-term health.

Leading functional medicine nutritionist Dana James knows that when it comes to dieting and feeling your best, there’s no one-size-fits-all approach. In her work as a diet and nutrition expert, Dana observed a series of patterns indicating a clear link between her client’s personalities and their eating habits, noting that their weight loss efforts were most successful when they tapped into their own specific traits and tendencies, and not when they followed traditional diet advice. In The Archetype Diet, Dana defines these patterns as four primary archetypes all women embody and reveals how, contrary to popular belief, your body type is not your destiny. Instead, she guides you to discover your own archetype—the Femme Fatale, the Wonder Woman, the Nurturer, or the Ethereal—and shows how you can alter your body shape by changing where you store excess fat. Once you understand the connection between your eating habits and female archetype, the seat of your self-worth, you can actually rewire those habits so you’ll not only slim down but will reshape your relationship with food, allowing you to eat in a way that works for your body and to enjoy delicious meals at the same time. Complete with recipes, meal plans, and lifestyle interventions that are perfectly tailored to complement your specific archetype, The Archetype Diet will put you on the most effective path to shed excess pounds, keep them off, and feel great overall.

The Eating Plan for You: Unlike most diet programs out there that offer generalized eating plans with few (if any) areas for customization, Dana’s approach to eating for weight loss is completely tailored to your personality and existing eating habits.

Not a Fad Diet: Dana’s plans don’t have a fixed end point, but rather teach women strategies they can use to achieve weight loss in the long term and maintain their success.

Excellent Credentials: Dana is a triple board-certified nutritionist. She’s a graduate of Columbia University’s Medical Nutrition program, and is affiliated with the British Association for Applied Nutrition and Nutritional Therapy and the AFMCP Institute for Functional Medicine, among others.

Media-Ready Author: Dana is the media’s go-to expert on functional medicine as it pertains to weight loss. Her work has been featured in Elle, Vogue, Harper’s Baazar, MindBodyGreen, BuzzFeed, and Well+Good. She is frequently sought after as a speaker at health summits, and has spoken at events hosted by Clarins and Clinique. In 2016, Dana partnered with CAP Beauty to do monthly in-person appearances.

Dana James, MS, CNS, CDN, received her Masters of Science in Medical Nutrition from Columbia University. She is a board certified nutritionist, functional medicine practitioner and cognitive behavioral therapist. She specializes in weight loss, woman’s hormonal health, mood disorders and destigmatizing shame from childhood experiences. She is a trusted nutrition and self-worth expert for media outlets like The New York Times, Elle, Vogue, Harper’s Baazar, and MindBodyGreen. She divides her time between New York City and Los Angeles.

Author Residence: New York, NY & Los Angeles, CA

Marketing: Marketing:

Outreach to women’s nutritionists

Outreach to functional and integrative medicine practitioners

One sheet with archetype quiz

Cross promotion with brand partners (i.e. CAP Beauty)

Goodreads and LibraryThing Early Readers Campaigns

Promotion via Dana’s Words of Wisdom e-newsletter

Gmail and/or Google Display advertising

LiveIntent advertising

Books for Better Living collaboration

Health and wellness blogger campaign

Social media promotion

Publicity: Publicity:

Women’s general magazines: O, Cosmopolitan, Elle, Glamour, Harper’s Bazaar, Marie Claire, Vogue, InStyle, More, Southern Living, Country Living, Real Simple, Redbook, Parade

Women’s health magazines like HEALTH, Women’s Health, Fitness, Self, Shape

Online Outreach to lifestyle websites:, Yahoo (Food & Lifestyle), Jezebel, Huffington Post, Buzzfeed, Goop, mindbodygreen, Well + Good, Healthyish, PopSugar, Refinery29, The Coveteur, PureWow, Brit + Co, The Chalkboard Mag, Thrive Global, Bustle, Hello Giggles

Author Website:

“Putting self-worth at the center of the weight loss conversation is eye-opening. This book is a must-read for any woman struggling with her body image. Learn how to value yourself and your body through Dana’s soulful wisdom and guidance.”
- Gabrielle Bernstein, #1 New York Times Bestselling author of The Universe Has Your Back 

“I’m so excited for all the women who will read The Archetype Diet and say to themselves, “Finally, someone understands me!” Having shared hundreds of patients with Dana, I have known the quality of her work as a nutritionist and functional medicine practitioner for over a decade now. She empowers women to see and accept themselves for who they are through psychology and nutrition. And now you have access to this brilliant guidance in her much-needed first book. The Archetype Diet embodies the element of individuality we all strive for in functional medicine. It will certainly change the way you look at yourself and dieting forever!”
- Vincent Pedre, MD—gut guru and bestselling author of Happy Gut—The Cleansing Program to Help You Lose Weight, Gain Energy, and Eliminate Pain

”Dana James reveals the simple but powerful wisdom of the feminine archetypes. This is a bold, fresh take on inner and outer beauty for women at any age, with an effective diet and lifestyle plan to back it up, and plenty of emotional support as well—a whole program that addresses mind, body, and spirit. Dana guides women on a new path toward self-discovery, helping them to rediscover their inner radiance and rebalance their lives.“
- Frank Lipman, M.D., author of the New York Times bestselling The New Health Rules and 10 Reasons You Get Old and Feel Fat 

”Dana James is one of the foremost experts in functional nutrition. I have personally witnessed how she has been able to help transform women’s perspectives on food, their bodies and themselves, helping them experience a lasting shift in their weight energy and mood. This is a book every woman should read.“
- Robin Berzin MD, founder and CEO of Parsley Health

”Imagine expressing all of your feminine energy in a balanced way - the compassionate, the sensual, the creative, and the intellectual - all parts of you would be expressed and you would feel whole.  If, however, you overly rely on one of them to feel worthy, you quickly get out of balance emotionally, become stressed and lose the ability to prioritize yourself and self care. Dana James wants to help you break this cycle that leaves you stuck in a lifestyle and a body that leaves you drained and frustrated. 
Her book will help you understand the connection between your personality type, entrenched behavioral patterns, emotional triggers and weight struggles so you can give yourself the support you truly need to make lasting change for sustained weight loss from the most self aware and kind place.“
- Alisa Vitti, Best Selling Author of WomanCode, Founder of, Creator of MyFLO period app

“You are your best nutrition guru. The trouble is that many of us need help listening to our bodies. Dana James is a beacon in the fog of confusing and conflicting dietary guidance. She offers women a comprehensive path back to their most radiant selves.”
- Kelly Brogan, M.D., holistic psychiatrist and author of the New York Times bestselling Mind of Your Own 

“Dana James is a nutrition guru and the wisdom conveyed in her book will guide your individualized journey to vibrant health and well being.”
- Jeffery Morrison, M.D., author of Cleanse Your Body, Clear Your Mind

”Dana James draws on her decades of experience coaching women from around the world to reclaim nourishment. This book is a must read for those seeking the deeper understanding of their bodies and food behaviors.“ 
- Drew Ramsey, MD psychiatrist and author of Eat Compete and Eat to Beat Depression.

“There’s no one-size-fits-all approach to nutrition so it’s great to finally see a book that explains why different body types need different diets.”
- Jason Wachob, Founder & CEO, mindbodygreen & Author of Wellth

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