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Penguin: Avery Summer 2018

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Chocolate Every Day
85+ Plant-based Recipes for Cacao Treats that Support Your Health and Well-being
By (author): Bennett Coffey By (author): Kyleen Keenan
9780735216044 Hardcover English General Trade COOKING / Specific Ingredients / Chocolate Jun 26, 2018
$36.00 CAD
Active 7.48 x 9.27 x 0.7 in 224 pages 4C PHOTOS THROUGHOUT Avery
A sweet, mostly vegan collection of chocolate treats from the founders of Not Your Sugar Mamas.

You think you love chocolate, but do you know how much you could actually love it? In Chocolate Every Day, Bennett and Ky show chocolate for what it really is: a delicious and incredibly potent, antioxidant powerhouse filled with vitamins and nutrients. Their decadent recipes do away with the refined sugar, dairy, and gluten found in traditional chocolate treats, and instead rely on raw cacao and high-quality, unprocessed ingredients to create snacks and desserts you can actually feel good about eating. By combining raw cacao with organic, natural sweeteners, nutrient-rich fats, and superfoods like maca and lucuma, Bennett and Ky’s delicious treats pack a real health punch—and are as decadent as their traditional counterparts. Filled with tips and tricks for deciphering chocolate certifications and labels, a guide to building a superfood pantry, and more than seventy-five recipes for delectable and irresistible sweets, like Fudgsicles, No-Bake Thin Mints, Mexican Chocolate Cashew Milk, and Crunchy Salty Peanut Butter Chocolate Tart, Chocolate Every Day will give you more reasons than ever before to indulge in this beloved flavor.

On-Trend Recipes: Every recipe in the book is gluten-, dairy-, and refined sugar-free, and many are completely vegan. A number of their recipes are boosted with superfoods like maca, lucuma, and spirulina for added nutritional value and flavor.

Beautiful and Giftable: Chocolate Every Day is full of gorgeous photography. Though Bennett and Ky’s treats are filled with healthier ingredients, they all look as decadent and delicious as their traditional counterparts. Combined with the low-price point and smaller trim, this will make a great gift.

Growing Brand: NYSM has grown from a single shop on Martha’s Vineyard to include a full-service organic cafe, with plans to open a second location. The cafe currently has 50,000 fans on Facebook. NYSM chocolate bars and cookies have been sold at TJ Maxx Home Goods stores and can now be purchased on Amazon, at Whole Foods (New England), Kowalski’s Markets, and Balducci’s.

Bennett Coffey and Kyleen Keenan are the cofounders of Not Your Sugar Mamas, a holistic chocolate company based on Martha’s Vineyard. Both are graduates of the Institute for Integrative Nutrition and certified holistic nutrition counselors. Not Your Sugar Mamas has been featured in Well+Good, Vogue, Real Simple, and The Boston Globe.

Author Residence: Martha’s Vineyard, MA

Marketing: Marketing:

Targeted indie mailing to our core cookbook stores with chocolate

Recipe postcard for accounts.

Goodreads giveaway

Outreach to the Institute for Integrative Nutrition (Bennett is a graduate) and holistic nutritionists and organizations for book promotion.

Instagram advertising

Post-on sale giveaway of a copy of the book and some Not Your Sugar Mamas chocolate

Tasty-style videos of some of the recipes in the book for social media and advertising

Work with the authors to promote the book through the Not Your Sugar Mamas platforms.

Publicity: Publicity:

Major foodie and recipe websites

Vegan/ vegetarian blog tour

Lifestyle and food magazines

Pitch to baking and food editors

Summer events and promotion on Martha’s Vineyard

Local New England outreach: Boston Globe, Martha’s Vineyard Times, Cape and Islands NPR, Maine Calling (MPR)

Author Website:

“When I opened this gorgeous book I thought to myself…Am I dreaming?! Every recipe is absolutely drool-worthy, and I want to run to the kitchen to make each one. I love that Bennett and Kyleen show us how to make chocolate wholesome and healthy without sacrificing flavor—you’ll be inspired to cook (and taste) your way through this entire book!”
—Angela Liddon, New York Times-bestselling author of The Oh She Glows Cookbook and Oh She Glows Every Day

“Kyleen and Bennett make saving the planet irresistibly delicious.” 
Matthew Prescott, author of Food Is the Solution: What to Eat to Save the World

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