GREAT NEW FORMAT: This new format allows the cards to shine: a simple polybag containing 12 high-quality, imitation letterpress cards printed in black ink on substantial cream stock allows the illustrations and puns to stand out. The cards are paired with bright yellow envelopes for a pop of color. The envelopes are tucked into each individual card, lending a handmade, specialized feel.
ONLINE SENSATION: Grashin’s greeting cards have garnered so much attention online (she’s been featured everywhere, from Buzzfeed to My Modern Met) that she has managed to leverage her card-making into a career.
CROSSOVER MARKET APPEAL: A wide array of consumers will be drawn to this collection: food lovers, romantics, artists, pun lovers, and anyone who enjoys a good laugh.
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