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PRHPS (Green) - Highlights Brochure - Summer 2018

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    9781583229903 Electronic book text, Reflowable, , EPUB, $18.99 CAD 9781583228517 Paperback / softback, Trade, , $25.95 CAD
  • Supply Detail

    Distributor: Random House, Inc. Availability: On Sale Date: Apr 23, 2019 Carton Quantity: 24 $22.95 CAD
    $16.95 USD
  • Catalogues

Girl Boy Girl
How I Became JT LeRoy
Media tie-in
By (author): Savannah Knoop
9781609808419 Paperback, Trade English General Trade BIOGRAPHY & AUTOBIOGRAPHY / Literary Figures Apr 23, 2019
$22.95 CAD
Active 5.47 x 7.99 x 0.74 in 240 pages 8-PAGE B&W PHOTO INSERT Seven Stories Press
When Savannah Knoop was unmasked as the face of the mysterious author JT LeRoy in 2005, one of the biggest literary hoaxes of the modern era was revealed. Girl Boy Girl tells the story of how a young, queer college drop out came to portray the literary wunderkind JT LeRoy, a persona created by Knoop’s sister-in-law. For six years, Knoop led a secret double life, traveling through the looking glass of celebrity to find liberation and alienation in equal measures. Knoop’s entanglement with JT and his creator was a game played at the very limits of self-expression, one that changed Knoop’s sense of self forever. This edition includes a new foreword by the author reflecting on the continued life of the JT LeRoy story in the “post-truth” era.

Soon to be a MAJOR MOTION PICTURE directed by JUSTIN KELLY and starring KRISTEN STEWART, LAURA DERN, DIANE KRUGER, and JIM STURGESS (production schedule TK)

JT LeRoy was the subject of CONTROVERSIAL and CRITICALLY ACCLAIMED 2016 DOCUMENTARY Author: The JT LeRoy Story

Features a NEW INTRODUCTION by the author

The hoax itself was INTERNATIONAL NEWS, and the original hardcover was covered in PW, NYTBR, Time Out, Forbes and elsewhere

Savannah Knoop is a New York-based artist, writer, and filmmaker who has performed and exhibited at venues such as the Museum of Modern Art, the Whitney Museum, and the Institute of Contemporary Art in Philadelphia. They adapted their memoir Girl Boy Girl: How I Became JT Leroy into a feature-length film, co-written and directed by Justin Kelly, and starring Kristen Stewart, Laura Dern, Kelvin Harrison Jr., Jim Sturgess, and Diane Kruger. Girl Boy Girl is their first book.

Author Residence: Brooklyn, NY

Author Hometown: San Francisco, CA

Marketing: Tie-in with movie promotions / advertising

$10,000 promotion/ad budget

Social media campaign including Kristen Stewart plug on Twitter (almost 500k followers)

Book will use movie art and/or starburst

Multiple Giveaways - BookRiot and/or LitHub and Goodreads

Facebook ads targeting fans of Kristen Stewart, JT LeRoy, BookRiot, Bitch Media, Bust Mag, LGBTQ outlets such as Autostraddle

Publicity: Interviews in major media—as well as LGBT and literary outlets—with Savannah Knoop when book comes out and again when film is released, possibly with Kristen Stewart, who plays her in the film.

“In 2001 I photographed JT LeRoy for Vanity Fair. Five years later, we met again; this time Savannah Knoop was her true self. We immediately became friends. She gave me her book to read. Not only is it beautifully written, it’s a fascinating and intimate story. I couldn’t put it down.”—Mary Ellen Mark

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