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PRHPS (Green) - Highlights Brochure - Summer 2018

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    Distributor: Random House, Inc. Availability: On Sale Date: Mar 26, 2019 Carton Quantity: 24 $24.95 CAD
    $18.95 USD
  • Catalogues

Ma, Now I'm Goin Up in the World
A Memoir of Dublin in the 1960s
By (author): Martha Long
9781609808457 Paperback, Trade English General Trade BIOGRAPHY & AUTOBIOGRAPHY / Personal Memoirs Mar 26, 2019
$24.95 CAD
Active 5.5 x 8.2 x 1.16 in 448 pages Seven Stories Press
The next moving volume of the autobiographical Ma series—all bestsellers in the UK and Ireland—about a young woman’s coming of age in Dublin, told in an unforgettable voice.

     Sixteen-year-old Martha’s luck is finally changing. Taken in by a kind young priest, Father Ralph Fitzgerald, and his wealthy mother, she gets a taste of “how the other half lives” and resolves to make a better life for herself once and for all. Soon she’s off to school to become a secretary: her ticket to a respectable middle-class existence. But even as her fortune improves—she has a roof over her head, food in her belly, and the freedom to do as she pleases—the love and community she has sought since she was a child continue to elude her. Her friendship with Father Ralph, the first person to make her feel truly special, may hold the key to her happiness. However, as their friendship becomes something more, Martha discovers that love can heal—but it can also hurt, deeply. In Ma, Now I’m Goin Up in the World, Martha navigates 1960s Ireland with her trademark compassion, optimism, and fiery strength. But will these traits be enough to see her through the greatest challenge of her life thus far?

Series Overview: A bestselling seven-book memoir of Long’s life in Dublin, beginning with her 1950s childhood filled with grief, abuse, and neglect but also sparkling with indomitable spirit.

All seven Ma books have sold hundreds of thousands of copies in the UK

Martha Long has 7000+ followers on Facebook and twitter

Alice Walker has written an introduction to this series

Told in a piercing vernacular—think Angela’s Ashes meets Anne Enright meets Irvine Welsh meets True History of the Kelly Gang

Reading group guide potential

MARTHA LONG was born in Dublin, Ireland, in the 1950s and still lives there today. She is the author of seven Ma books that together form a social history of Dublin and London as seen through the eyes of a child. They have all been international bestsellers, each hitting #1 on the The Irish Times bestseller list. Long is also the author of a novel, Run, Lily, Run.

Author Residence: Dublin, Ireland

Author Hometown: Dublin, Ireland

Target Audience: Readers of previous Ma books Fans of Irish literature Survivors of difficult/abusive childhoods Readers of dysfunctional family memoirs

Marketing: Goodreads Giveaway

Facebook ad campaign - target people who watch Oprah, fans of “Misery Lit,” James Frey, Cathy Glass, “Deliver Us from Evil” (2006 documentary), “The Keepers” (2017 TV show)

Author will promote on her Facebook and twitter feeds to 7000+ followers.

Promote to Book Clubs at bookstores

Ad in Reading Group Guide

Promotions/giveaways with Irish arts organizations

Pitch second serial excerpts to Reader’s Digest, Redbook, and other outlets.

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