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Random House Publishing Group, Fall 2018

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MINECRAFT
Minecraft: Guide to Farming
By (author): Mojang Ab By (author): The Official Minecraft Team
9781101966426 Hardcover English Young Adult : Age (years) from 8 - 12, Grade (US) from 3 - 7 JUVENILE NONFICTION / Computers / Internet Oct 09, 2018
$15.99 CAD
Active 6.1 x 8.55 x 0.55 in 80 pages 4-COLOR THROUGHOUT Del Rey
With insider info and tips from the experts at game-creator Mojang, this is the definitive, fully illustrated guide to farming in Minecraft.

Learn the finer points of farming with Minecraft: Guide to Farming, and put theory into practice to create a sustainable flow of resources in Minecraft.

BRAND NEW GUIDEBOOK: this brand-new edition contains information on creating, sustaining, and harvesting resources in Minecraft.

FULL COLOR ILLUSTRATIONS THROUGHOUT

PAPER-OVER-BOARD

PLAYERS NEED THIS GUIDE: This is a new guidebook, and will detail how to make the most of the plant and animal-based resources available in the game. A must-have guide for the Minecraft farmer!

MINECRAFT GUIDEBOOK POPULARITY: More than 12 million sold worldwide.

MINECRAFT BRAND IS STILL GROWING: Total sales of the game across all editions are now in excess of 176 million units—more people are playing than ever before. There are 91 million monthly active players. And over 22 million units of the original PC/Mac version sold, making it the bestselling PC game of all time. TellTale Games released Minecraft: Story Mode in 2015 (ten episodes released to date), and MinecraftEDU—a teaching tool that employs Minecraft in the classroom—has been used in classes worldwide since 2011.

SOCIAL MEDIA: Minecraft has over 12 million likes on Facebook and almost 1 million followers on Twitter. Mojang, Minecraft’s development company, has over 1 million subscribers on YouTube.

MINECON: The Minecraft annual community convention is taking on a new format starting in 2018. There will be monthly regional shows in cities all over the country (including Los Angeles and where fans can meet to celebrate their favorite videogame.

Copyright (c) 2018 by Mojang AB. All rights reserved.

MOJANG AB is a games studio based in Stockholm, Sweden.

Author Residence: Stockholm, Sweden

Author Hometown: Stockholm, Sweden

Marketing: Pre-pub consumer outreach

National advertising campaign

Online marketing outreach

Social media campaign

Targeted email marketing

Random House e-newsletters and websites

Consumer convention promotions: San Diego Comic-Con (July), New York Comic-Con (October)



Publicity: National/local review and feature print attention

Online review and feature attention

Targeted blogger outreach



Feature Website: www.mojang.com

Author Social Media: Twitter: bit.ly/2dORLC5 FB: bit.ly/1ghz4Io
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