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Random House Publishing Group, Fall 2018

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PERN: THE DRAGONRIDERS OF PERN
Dragon's Code
Anne McCaffrey's Dragonriders of Pern
By (author): Gigi McCaffrey
9781101964743 Hardcover English General Trade FICTION / Science Fiction / Action & Adventure Oct 02, 2018
$36.00 CAD
Active 6.37 x 9.5 x 1 in 272 pages Del Rey
A new hero emerges in a divided world as one of sci-fi’s most beloved series—Anne McCaffrey’s Dragonriders of Pern—relaunches with this original adventure from Anne’s daughter, Gigi McCaffrey.

In honor of the fiftieth anniversary of the Dragonriders of Pern series, Gigi does her mother proud, adding to the family tradition of spinning unputdownable tales that recount the adventures of the brave inhabitants of a distant planet who battle the pitiless adversary known as Thread.

The last time Thread attacked Pern, the world was unprepared for the fight—until the Oldtimers appeared. These courageous dragonriders arrived from the past, traveling four hundred years to help their descendants survive. But the collision of past and present took its toll. While most of the displaced rescuers adapted to their new reality, others could not abide the jarring change and found themselves in soul-crushing exile, where unhappiness and resentment seethed.

Piemur, a journeyman harper, also feels displaced, cast adrift by the loss of his spectacular boyhood voice and uncertain of his future. But when the Masterharper of Pern sees promise in the young man and sends him undercover among the exiled Oldtimers, Piemur senses the looming catastrophe that threatens the balance of power between the Weyrs and Holds of Pern.

When the unthinkable happens, Piemur must rise to the challenge to avert disaster and restore honor to the dragons and dragonriders of Pern. Because now, in a world already beset by Thread, another, more insidious danger looms: For the first time in living memory, dragons may be on the verge of fighting dragons.

Story Locale: The World of Pern

Series Overview: DRAGONRIDERS OF PERN: In the world of Pern, humans and dragons form symbiotic bonds living together in clans, called weyrs.

FIRST NEW PERN BOOK IN FIVE YEARS: First Pern novel since Sky Dragons (7/12), and the first Pern novel written by Gigi McCaffrey, daughter of Pern creator and author Anne McCaffrey.

FIFTY YEARS OF PERN IN 2018: The 50th anniversary of the start of the series, which began in 1968 with the publication of Dragonflight.

BESTSELLING SERIES: With over 10 million books sold, including over a half-a-million in eBook sales, the Pern series is one of the most indelible in the history of science fiction.

GIGI MCCAFFREY collaborated with her late mother, Anne McCaffrey, on three short stories collected in the anthologies Great Writers & Kids Write Spooky Stories, Mothers & Daughters, and a German language anthology entitled Das grofbe Lesebuch der FANTASY. She also contributed an essay to Dragonwriter A Tribute to Anne McCaffrey and Pern, edited by her brother Todd McCaffrey. She lives in the Devil’s Glen, in the garden county of Ireland with her husband, their son and the infamous hound, Sidney.

Author Residence: Glanmore, Ireland

Author Hometown: Wilmington, Delaware

Marketing: Pre-pub consumer outreach and review push

Online marketing outreach

Social media campaign

Targeted email marketing

Random House e-newsletters and websites

Consumer convention promotions: Phoenix Comic Con (May), Denver Comic-Con (June), San Diego Comic-Con (July), New York Comic Con (Oct)



Publicity: National/local review and feature print attention

Online review and feature attention

Targeted blogger outreach

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