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Random House Publishing Group, Fall 2018

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WORLD OF LORE, THE 3
The World of Lore: Dreadful Places
By (author): Aaron Mahnke
9781524798024 Hardcover English General Trade SOCIAL SCIENCE / Folklore & Mythology Oct 09, 2018
$38.99 CAD
Active 6.38 x 9.49 x 1.11 in 352 pages ENDPAPERS/APPROX. 45 B&W ILLUSTRATIONS THROUGHOUT Del Rey
Captivating stories of the places where human evil has left a nefarious mark—featuring both rare and best-loved stories from the hit podcast Lore, now a streaming television series.

Sometimes you walk into a room, a building, or even a town, and you feel it. Something seems off—an atmosphere that leaves you oddly unsettled, with a sense of lingering darkness. Join Aaron Mahnke, the host of the popular podcast Lore, as he explores some of these dreadful places and the history that haunts them.

Mahnke takes us to Colorado and the palatial Stanley Hotel, where wealthy guests enjoyed views of the Rocky Mountains at the turn of the twentieth century—and where, decades later, a restless author would awaken from a nightmare, inspired to write one of the most revered horror novels of all time. Mahnke also crosses land and sea to visit frightful sites—from New Orleans to Richmond, Virginia, to the brooding, ancient castles of England—each with its own echoes of dark deeds, horrible tragedies, and shocking evil still resounding.

Filled with evocative illustrations, this eerie tour of lurid landmarks and doomed destinations is just the ticket to take armchair travelers with a taste for the macabre to places they never thought they’d visit in their wildest, scariest dreams.

This volume includes some of the best stories from the Lore podcast, such as “Echoes,” “Withering Heights,” and “Behind Closed Doors” as well as rare material.

Story Locale: New Orleans, Colorado, England

Series Overview: The World of Lore is a collection telling the true stories of myths and legends from the creator of the mega-popular podcast LORE.

JACKETED WITH SPECIAL CASE UNDERNEATH: Case with foil stamping (case art is the book title, in the LORE-branded logotype).

DESIGNED ENDPAPERS: The endpapers will contain icons that tie into some of the chapter headers within the book.

ALL-NEW BLACK AND WHITE ILLUSTRATIONS THROUGHOUT: Illustrations by MS Corley that feature themes and places referenced in book.

OVER 115 MILLION LISTENS: LORE is an award-winning, critically acclaimed podcast (www.lorepodcast.com/episodes) about true-life scary stories. The show has been listened to more than 115 million times, with millions more added each month.

FINAL BOOK IN THREE VOLUME COLLECTION: Started with Monstrous Creatures in 2017 and was followed by Wicked Mortals in early 2018.

LORE SEASON 2 ANNOUNCED WITH NEW SHOWRUNNER: A full season of the show premiered October 13, 2017, produced by The Walking Dead’s production company. Sean Crouch, an alum of Fox’s The Exorcist and CBS’s Numbers, has signed on as showrunner for season two.

AWARD WINNING PODCAST: Winner of the iTunes Best of 2015 and Best of 2016 Awards and Winner of the Best History Podcast 2016 by Podcast Academy.

LIVE EVENTS: Aaron Mahnke is a talented performer who also hosts live performances of Lore—and is a member of the Penguin Random House Speakers Bureau.

AARON MAHNKE is the writer, host, and producer of Lore, as well as the author of a number of supernatural thrillers. He has a deep love of the mysterious and frightening that began with Unsolved Mysteries and The X-Files—a love that continues to this day. Basically, he’s a nerd for anything unexplainable or supernatural. Mahnke lives with his family in the historic North Shore area of Boston, the very heart of Lovecraft Country and the epicenter of the Salem witch trials.

Author Residence: Wenham, MA

Author Hometown: Illinois

Marketing: Pre-pub consumer outreach

Online marketing outreach

Social media campaign

Targeted email marketing

Random House e-newsletters and websites

Consumer convention promotions: Phoenix Comic Con (May), Denver Comic-Con (June), San Diego Comic-Con (July), New York Comic Con (Oct)



Publicity: National media attention

National/local review and feature print attention

Online review and feature attention

Targeted blogger outreach

Tie-in to author lecture schedule



Author Website: www.lorepodcast.com

Author Social Media: Twitter: @lorepodcast FB: www.facebook.com/lorepodcast

“Well-written, rooted in deep historical research, and ridiculously entertaining…Each chapter brings a creepy story from folklore to life…. Hair-raising stuff.”SyFy Wire
 
“Fans of the Lore podcast won’t want to miss this latest volume in the creator’s series, a collection of illustrated versions of both rare and well-known stories about ‘lurid landmarks and doomed destinations.’”io9
 
Dreadful Places is a delight for Lore fans and newbies alike. In the book, [Aaron] Mahnke visits places around the world that are steeped in a supernatural legacy.”Refinery29

Praise for the Lore podcast
 
“Truth can often be much scarier than fiction—something [Aaron] Mahnke proves as he dives deep into the world of folklore and the darker side of history in a quest to root out the fragment of truth at the bottom of our fears.”—Entertainment Weekly
 
“Unlike so much horror that needs over-the-top viscera to scare you, this podcast leans on history—folklore, myth, the stuff people once thought was true—to tell its tales.”—The Atlantic
 
“Narrated by Mahnke in a style that evokes spooky campfire stories, Lore is a history lesson like no other.”Esquire

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