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Random House Publishing Group, Fall 2018

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Beastie Boys Book
By (author): Michael Diamond By (author): Adam Horovitz
9780812995541 Hardcover English General Trade BIOGRAPHY & AUTOBIOGRAPHY / Music Oct 30, 2018
$66.00 CAD
Active 6.72 x 9.63 x 1.86 in 590 pages COLOR ILLUSTRATIONS THROUGHOUT Spiegel & Grau
A panoramic experience that tells the story of Beastie Boys, a book as unique as the band itself—by band members ADROCK and Mike D, with contributions from Amy Poehler, Colson Whitehead, Spike Jonze, Wes Anderson, Luc Sante, and more.

Formed as a New York City hardcore band in 1981, Beastie Boys struck an unlikely path to global hip-hop superstardom. Here is their story, told for the first time in the words of the band. Adam “ADROCK” Horovitz and Michael “Mike D” Diamond offer revealing and very funny accounts of their transition from teenage punks to budding rappers; their early collaboration with Russell Simmons and Rick Rubin; the debut album that became the first hip hop record ever to hit #1, Licensed to Ill—and the album’s messy fallout as the band broke with Def Jam, their move to Los Angeles, and rebirth with the genre-defying masterpiece Paul’s Boutique, their evolution as musicians and social activists over the course of the classic albums Check Your Head, Ill Communication and Hello Nasty and the Tibetan Freedom Concert benefits conceived by the late Adam “MCA” Yauch, and more. For more than thirty years, this band has had an inescapable and indelible influence on popular culture.

With a style as distinctive and eclectic as a Beastie Boys album, BEASTIE BOYS BOOK upends the typical music memoir. Alongside the band narrative are rare photos, original illustrations, a cookbook by chef Roy Choi, a graphic novel, a map of Beastie Boys’ New York, mixtape playlists, pieces by guest contributors, and many more surprises.

Story Locale: New York, LA and beyond

MAJOR FANBASE: Beastie Boys have sold 50 million albums worldwide, making them, according to Billboard, the biggest-selling rap group since the magazine started recording data.

A VISIONARY BAND WITH A STYLE ALL ITS OWN: Three decades of innovation, influence and constant change.

BEASTIE BOYS BOOK is a totally captivating EXPERIENCE—every page offers up a surprise: a visual treat, a killer anecdote, an amazing vintage photo, a graphic novel, a cookbook, special guest contributors, etc.

PAPER OVER BOARD COVER that features an iconic image of the band.

HIGHLY DESIGNED 4-COLOR INNOVATIVE FORMAT WITH PIECES BY STARRY GROUP OF CONTRIBUTORS: Mike and Adam’s chapters telling the band’s story are paired with myriad other elements including never-before-seen photos and artifacts; a cookbook by famed LA chef Roy Choi; a graphic novel; playlists; photo essays by Amy Poehler, Wes Anderson, and Spike Jonze; personal pieces by Luc Sante, Colson Whitehead and others; and much more. The result is a “Beastie Boys Whole Earth Catalog” their fans will devour.

Beastie Boys is a trio consisting of Michael “Mike D” Diamond, Adam “ADROCK” Horovitz, and the late Adam “MCA” Yauch (1964-2012), formed in 1981 as part of New York’s hardcore punk underground. The group’s first full-length album, Licensed to Ill, was the first rap album to reach #1. With seven multi-platinum albums from 1986 to 2011, including Licensed to Ill, Paul’s Boutique, Check Your Head, Ill Communication, Hello Nasty, To the 5 Boroughs and Hot Sauce Committee Part Two, Beastie Boys are one of the longest-lived hip hop acts worldwide. They were inducted into the Rock and Roll Hall of Fame in 2012, were awarded the MTV Michael Jackson Video Vanguard Award in 1998, and have won three GRAMMY Awards.

Author Residence: Los Angeles, CA

Author Hometown: New York, NY

Marketing: National advertising campaign

Pre-pub consumer outreach and review push

Online marketing outreach

Social media campaign

Targeted email marketing

Random House e-newsletters and websites

Publicity: National media attention

National/local review and feature print attention

National/local radio attention

Online review and feature attention

NPR campaign

Author events: New York

Social Media Campaign

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“A fascinating, generous book with portraits and detail that float by in bursts of color…As with [the band’s] records, the book’s structure is a lyrical three-man weave…. Diamond’s voice is lapidary, droll. Horovitz comes on like a borscht belt comedian, but beneath that he is urgent, incredulous, kind of vulnerable…. Friendship is the book’s subject as much as music, fame and New York.”The New York Times Book Review

“Wild, moving…resembles a Beastie Boys LP in its wild variety of styles.”Rolling Stone 

“As nutty, irreverent, and fun as you think it would be.”Vogue

“As freewheeling and funny as their albums…a beautifully messy (and large) talisman containing within it many of the great joys and surprises that come with listening to the Beastie Boys”The AV Club

“Horovitz and Diamond share sincere moments of reflection about their music, their friendship and the guy who taught them to fix radiators, to care about human rights, to own up to mistakes and to grow up.”—NPR, Morning Edition

“Teeming with tour anecdotes, personal letters, playlists, comics and photographs—[Beastie Boys Book] unspools the crew’s thirty-year run in the music industry and is appropriately massive.”Los Angeles Times

“Diamond and Horovitz alternate as narrators, and their prose is as infectious as their music. Other contributors chime in with their own idiosyncratic takes. Roy Choi offers a mini cookbook of Beastie-themed dishes. Amy Poehler delves into the videography of the group. Luc Sante takes the reader on a musical tour of New York City streets in the early 1980s. The result is a book Beastie Boys fans will clamor for and a must-read for music enthusiasts.”Booklist (starred review)

“This entertaining look at Beastie Boys history is as innovative and raucous as the band’s music.”Publishers Weekly (starred review)

“Beastie Boys fans will devour this book, as will anyone interested in the early days of hip-hop, the art/music/street life of New York City in the 1980s, and the alternative-nation zeitgeist of the ’90s.”Kirkus Reviews

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