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Taste Canada 2017

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Food Artisans of the Okanagan
Your Guide to the Best Locally Crafted Fare
9781771511537 Paperback, Trade English General Trade TRAVEL / Food, Lodging & Transportation / General Apr 05, 2016
$24.95 CAD
Active 5.5 x 8.5 x 0.88 in 320 pages TouchWood Editions
Taste Canada Food Writing Award 2017, Winner

Gold Winner of a 2017 Taste Canada Food Writing Award

Discover the edible delights of the Okanagan with profiles on more than 125 farm-to-table chefs, bakers, beekeepers, orchardists, farmers, market gardeners, butchers and charcutiers, fisherpeople, coffee roasters, distillers, craft brewers, chocolatiers, millers, foragers, cheesemakers, fishmongers, and producers of fine craft foods and drink. The valley is absolutely bursting with delicious creations, and this self-guided tour is the best way to find them.

Complete with full-colour maps of the area's sub-regions (for the North Okanagan, Central Okanagan, South Okanagan, and the Similkameen), and complete contact information so you can visit farmgate shops or local markets, this is a must-have book for both locals and tourists.

Jennifer Cockrall-King is an award-winning food culture writer, and author of Food and the City: Urban Agriculture and the New Food Revolution. She lives in the Okanagan Valley, where she produces and runs the annual Okanagan Food & Wine Writers Workshop.

  • Marketing and publicity campaign targeting the following newspapers:  the Kelowna Daily Courier, Kelowna Capital News, Penticton Herald, Vernon Morning Star, the Vancouver Sun, the Edmonton Journal, and the Calgary Herald
  • Marketing and publicity campaign targeting the following magazines: Food and Wine Trails (, Eat (, Okanagan Life (, Western Living (, Culinaire (, BC Living (,  WestJet (,  andAir Canada enRoute (
  • Author appearance and discussion on Global Okanagan television and Edmonton morning shows: CityTV, CTV Morning News, Canada AM, and Global Morning News
  • Author speaking on Okanagan radio: CBC Radio West, Kelowna CKFR, Kelowna EZ Rock
  • Online promotion via Twitter (@jennifer_ck – 2700 followers), and Facebook (850 Likes)
  • Online promotion on and social media
  • Co-op available; electronic PDF galleys available
  • Advance copies sent to prominent Western Canadian food bloggers including SweetSugarbean, SimpleBites, Family Feedbag, Cooking with a Broad, Food Musings, and The Primal Desire
  • Newsletter and blog promotion via artisans, companies, and chefs profiled

For more information contact

"Seriously, you guys. This guide is loaded with fantastic little bits of info. Cockrall-King has spent time with over 125 culinary craftspeople. She knows how hard they work at doing what they love." —Renee Kohlman, Sweet Sugarbean

Cockrall-King talks to Alberta RV & Resort about the Okanagan—what to do, what to drink other than wine, and which foods surprised her the most during the research stages for her book.

Cockrall-King joins Tiffany Meyer for her Grub podcast about food as a muse and the craft of food writing.

The Edmonton Journal asks Jennifer Cockrall-King to describe the people and experiences that make the Okanagan such a draw for lovers of food and drink.

"Cockrall-King’s in-depth research and innate good taste make her a very well-chosen curator for this national treasury of farms and food artisans. This book proves that people that dedicate their lives to creating beauty and appreciation for food are indeed artists." —Savour it All blog

The Kelowna Daily Courier shares the introduction from Jennifer Cockrall-King's new Okanagan food guide.

The Kelowna Daily Courier shares the introduction from Jennifer Cockrall-King's new Okanagan food guide.

Jennifer Cockrall-King tells Nuvo why she loves the Okanagan and the food artisans she profiles in her guide.

Eating Niagara

The Culinary Travel Guide interviews Jennifer Cockrall-King about her earliest travel memory, the most unusual food she's eaten, and the best culinary travel experience she's ever had.

"Conveniently organized by the four regions of the Okanagan (North, Central, South and the Similkameen), [Food Artisans of the Okanagan] is the perfect guide to carry with you as you traverse through the 20,000-square-kilometre region.

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