Hot Thai Kitchen
Demystifying Thai Cuisine with Authentic Recipes to Make at Home
COOKING / Regional & Ethnic / Thai
Mar 08, 2016
8.5 x 11 x 0.7 in
FULL COLOUR THROUGHOUT
Appetite by Random House
- Author Bio
The definitive Thai cookbook from a YouTube star and celebrity co-host of Gusto TV’s One World Kitchen!
Growing up in Thailand, Pailin Chongchitnant spent her childhood with the kitchen as her playground. From a young age, she would linger by the stove, taking in the sight of snowy white coconut being shredded, the smell of lemongrass-infused soups, and the sound of the pestle pounding against the granite mortar.
Years later, as a Cordon Bleu-educated chef in San Francisco, Pailin vividly remembered the culinary experiences of her youth. And so, on YouTube, Hot Thai Kitchen was born. Combining her love of teaching with her devotion to Thai food, Pailin immediately connected with thousands of fans who wanted a friend and educator.
In this much-anticipated cookbook, Pailin brings her signature warmth and impressive technique to Thai food lovers everywhere. She begins by taking readers on a beautifully photographed trip to Thailand to explore the culinary culture and building blocks central to Thai food. With foolproof and easy-to-follow instructions, Pailin breaks down the key ingredients, flavours, equipment, and techniques necessary to master authentic Thai cooking. Then, she shares her must-make recipes for curries, soups, salads, and stir-fries, including entire chapters on vegetarian and vegan dishes, dips and dipping sauces, and sumptuous Thai desserts. With QR codes to video tutorials placed throughout the book, you’ll be able to connect with Pailin online, too.
Both a definitive resource and an extraordinary exploration of Thai cuisine, Hot Thai Kitchen will delight and inspire you in your Thai cooking journey.
Hot Thai Kitchen is the silver winner in the Taste Canada 2017 regional and cultural cookbooks category.
Marketing: US Plans:
-National review mailing to lifestyle and food publications and websites
-Outreach to key bloggers
-Targeted social media advertising driving to author’s YouTube Channel: www.youtube.com/user/PailinsKitchen
Publicity: -Tour to Toronto and Vancouver for media and events
-Investigate a national consumer contest with a retail or media partner and Tourism Thailand
-Targeted YouTube campaign
-Social ad digital media outreach
“Hot Thai Kitchen expresses perfectly all the reasons I fell in love with Thai food. It covers everything you need to know to get started cooking: how, what, where, and not to mention the beautiful recipes!” --Angus An, Chef/Owner of the Award-Winning Maenam Restaurant