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Self-Counsel Press Fall 2014

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  • Sales Rights

    For sale with exclusive rights in: WORLD
  • Supply Detail (CA)

    Distributor: University of Toronto Press Supplies to: CA Availability: Cancelled Expected Ship Date: Apr 01, 2015 Carton Quantity: 1 $24.95 CAD
  • Supply Detail (US)

    Distributor: Independent Publishers Group Supplies to: US Availability: Cancelled Expected Ship Date: Apr 01, 2015 Carton Quantity: 1 $24.95 USD
  • Catalogues

Marketing Your Service
Get noticed, get business
By (author): Douglas Gray
Douglas Gray

Imprint:

Self-Counsel Press - Vancouver

ISBN:

9781770401693

Product Form:

Paperback

Form detail:

Trade
Paperback , Trade
English

Audience:

General Trade
Apr 01, 2015
$24.95 CAD
Postponed indefinitely

Dimensions:

9.75in x 8.25 x 2 in | 12 oz

Page Count:

168 pages
Self-Counsel Press
BUSINESS & ECONOMICS / Marketing / General
  • Short Description
Service businesses today face increasingly stiff competition. To effectively sell your service business, you must let people know you exist and that you're better than your competition. 'Marketing Your Services' shows readers how to understand the distinctive nature of marketing a service, and how to devise a custom-made strategy to succeed. It explains how to establish desirable and realistic goals, plan for success and growth, understand dynamic service marketing, discover effective pricing strategies, and create effective promotions.This book explains how to develop a marketing plan that will work for any service business - from law firms & dental practices to hair salons & auto repair shops. Whatever your business, it will profit from expanding your market. Nine out of ten new businesses are in the service sector, but most owners of service businesses are inexperienced in marketing and unsure how to promote themselves in a professional manner. There's a need, and a demand from business owners to understand the distinctive nature of marketing a service. This newly updated guide is written by a service marketing expert who shares his secrets for attracting clients. Chock-full of practical advice, this book will help you plan and execute an effective marketing campaign. This will become an invaluable reference for new entrepreneurs, small business managers, anyone currently running a service business or just thinking of it. Includes: Where you can find information about potential clients What you should know about your competition How to develop and implement an action plan for marketing Positioning your service business How to better position your service Understanding the process of pricing your service Exploring the various options for promoting your service Learning the keys to dynamic service marketing
Service businesses today face increasingly stiff competition. To effectively sell your service business, you must let people know you exist and that you're better than your competition. 'Marketing Your Services' shows readers how to understand the distinctive nature of marketing a service, and how to devise a custom-made strategy to succeed. It explains how to establish desirable and realistic goals, plan for success and growth, understand dynamic service marketing, discover effective pricing strategies, and create effective promotions.This book explains how to develop a marketing plan that will work for any service business - from law firms & dental practices to hair salons & auto repair shops. Whatever your business, it will profit from expanding your market.

Douglas Gray, LLB is a lawyer, businessman, lecturer, and consultant to government, business, professionals, and educational and financial institutions. He has designed and taught numerous seminars and workshops on successful entrepreneurship, starting a consulting business, and marketing professional services. He has also lectured at community colleges and universities as well as professional development programs in the areas of small business, real estate, economic development, professional consulting, and training program development. Gray has written other bestselling books in the Self-Counsel series including Start & Run a Consulting Business and Marketing Your Product.



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