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Special Markets - Random House Gift Books - Fall 2018

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The Wondrous Workings of Planet Earth
Understanding Our World and Its Ecosystems
By (author): Rachel Ignotofsky
9780399580413 Hardcover English Young Adult : Age (years) from 10, Grade (US) from 5 YOUNG ADULT NONFICTION / Science & Nature / Environmental Science & Ecosystems Sep 18, 2018
$25.99 CAD
Active 8.75 x 10.25 x 0.5 in 128 pages 50 ILLUSTRATIONS Potter/Ten Speed Press/Harmony Ten Speed Press
An illustrated journey through the world’s ecosystems that chronicles the plants and animals that live there and explains how they—and planet Earth—work, from the New York Times best-selling author of Women in Science.

Beautifully combining art and science, The Wondrous Workings of Planet Earth is an illustrated tour of the planet that reveals ecosystems large and small, from reefs, deserts, and rainforests to ponds, backyard gardens, and even a drop of water. Through exquisite drawings, maps, and infographics, New York Times best-selling author Rachel Ignotofsky makes earth science accessible and entertaining, explaining how our planet works, from its diverse ecosystems and their inhabitants, to the levels of ecology, the importance of biodiversity, the carbon cycle, weather cycles, and more. Perfect for nature-loving readers ages 10 and up, this is an utterly charming and educational guide to the world we live in.

Series Overview:

SCIENCE WORKS: Natural science is a popular topic for the Ten Speed gift list with the success of Women in Science (280k net), The Illustrated Compendium of Amazing Animal Facts (56k net), and Owls (20k net).

PROVEN AUTHOR: Rachel’s first book, Women in Science, has spent 59 weeks on the New York Times best-sellers list.

AWESOME AND EDUCATIONAL ART: Rachel’s art is stylized, singular, and engaging—full of punchy color and interesting detail—and she has a particular passion and talent for communicating scientific information through a visual medium.

CROSSOVER APPEAL: Like Women in Science and Women in Sports, The Wondrous Workings of Planet Earth’s science focus appeals to both art- and gift-book-loving adults as well as younger readers and their parents, and can sell in multiple channels.

RACHEL IGNOTOFSKY is a New York Times-bestselling author, illustrator, designer. She graduated from Tyler School of Art’s graphic design program and formerly worked as a senior designer and illustrator at Hallmark Greetings. Rachel and her work have been featured in many print and online media outlets such as the New York Times, the Los Angeles Times, Scientific American, Science Friday, Brain Pickings, and more. She is the author of Women in Science, Women in Sports, and I Love Science.

Author Residence: Los Angeles, CA

Author Hometown: Plainsboro, NJ

Marketing: Advertising on major science, lifestyle, and women’s interest sites and blogs  

Promotion on author’s website, www.rachelignotofskydesign.com/  

Targeted social network advertising  

Academic outreach  

Eblast to key librarians and education bloggers  

Influencer mailing to relevant science and ecology thought-leaders

New York and San Diego ComicCon promotion



Publicity: National publicity

National review and feature attention 

Science and education/academic radio interviews and giveaways

Promotion in special interest and women’s speaking summits, seminars, conferences, etc.



Author Website: rachelignotofskydesign.com

Author Social Media: @rachelignotofsky

Praise for Women in Science:

“The illustrations are gorgeous, irresistible whimsy…. Here are women who dared, who pioneered, who took risks and changed the world…. I can’t wait to wrap this book up and give it to my granddaughter Gus the moment she’s old enough.”—Mary Roach

“Ignotofsky’s profiles of diverse female scientists is a great addition to the shelf of any student, of any age.”—Hope Jahren, author of Lab Girl

“The must-read, girl-power STEM book.”—InStyle.com

“A beautifully curated collection of personal narratives from female scientists from a wide variety of backgrounds and disciplines, with a dash of whimsy thrown in.”—Upworthy

“I applaud Ignotofsky and her publisher for telling these important stories about women through such a rich, visual medium. The world needs more books like this.”—ScientificAmerican.com’s Symbiartic

“An illustrated homage to some of the most influential and inspiring women in STEM…. Ignotofsky captures the heartbreaking inequalities that only amplify the impressiveness of these women’s feats.”—Maria Popova, BrainPickings.org

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