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Special Markets - Random House Gift Books - Fall 2018

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Cook Like a Pro
Recipes and Tips for Home Cooks: A Cookbook
By (author): Ina Garten
9780804187046 Hardcover English General Trade COOKING / Methods / Quick & Easy Oct 23, 2018
$47.00 CAD
Active 7.79 x 10.3 x 0.93 in 272 pages 125-150 4C PHOTOS Potter/Ten Speed Press/Harmony Clarkson Potter
In her new cookbook, Cook Like a Pro, Ina Garten shares a brand-new collection of recipes, tips, and techniques, so readers can cook with confidence no matter how much experience they have in the kitchen.

As America’s most trusted and beloved cookbook author, Ina Garten—the Barefoot Contessa—has taught millions of people how to cook. A home cook at heart, Ina knows that cooking and entertaining can be difficult, so to make her recipes simple and streamlined, she tests and retests each recipe until it’s as straightforward and delicious as possible. Although Ina is completely self-taught and doesn’t consider herself to be a “professional” cook, she has spent decades working with chefs and learning the techniques that take their cooking to the next level. In Cook Like a Pro, Ina shares some of her most irresistible recipes and very best “pro tips,” from the secret to making her custardy, slow-cooked Truffled Scrambled Eggs to the key to the crispiest and juiciest Fried Chicken Sandwiches. Ina will even show you how to make an easy yet showstopping pattern for her Chocolate Chevron Cake—your friends won’t believe you decorated it yourself!

For Ina, cooking like a pro also means hosting like a pro, and along with know-how like how to tell when a filet of beef is perfectly cooked, you’ll find dozens of other great ideas to boost your cooking and entertaining skills such as how to set up an elegant home bar and how to make an impressive Raspberry Baked Alaska that can be completely prepared ahead of time so all you need to do is finish it for your guests before serving. Beginner and advanced cooks alike will love Ina’s delectable recipes, and if you have questions along the way, don’t worry—Ina’s practical cooking advice talks you through every detail, as though she were right there by your side.

With beautiful photos and a treasury of pro tips that span prepping, making, and serving, as Ina says, “You don’t have to be a pro to cook like one!”

TECHNIQUE DRIVEN: Each recipe in Cook Like a Pro focuses on techniques, tips, insights, make ahead guidance, and kitchen efficiency to make you a better and more intuitive cook. From the perfect roast chicken to foolproof brownies, these recipes represent Ina’s favorite tried-and-true ways to make her go-to recipes that every cook wants to know.

CONFIDENCE IN THE KITCHEN: For millions of home cooks, Ina’s recipes are the only ones they trust, because the dishes turn out perfectly every time. In addition to recipes, Cook Like a Pro offers Ina’s fundamental techniques and tricks of the kitchen that can be used as building blocks for readers to expand their repertoires and cook with ease and assuredness.

STILL THE COOKBOOK CATEGORY KILLER: Ina’s last nine titles have been New York Times bestsellers, and her most recent book, Cooking for Jeffrey, was the bestselling cookbook of 2016.

INA GARTEN is a New York Times bestselling author and the James Beard Award-winning host of Barefoot Contessa, which has won an Emmy Award and airs on Food Network. She lives in East Hampton, New York, with her husband, Jeffrey. This is her eleventh book.

Author Residence: East Hampton, NY

Author Hometown: Stamford, CT

Marketing: Print Advertising Campaign



Online Advertising Campaign



Hulu Video Advertising



Video Trailer



Cross-promotion on BarefootContessa.com and social media platforms



Newsletter Campaign to author lists



Major social network promotion



Publicity: National publicity



National television appearances



National review and feature attention in women’s, lifestyle, and food publications



10-city author tour



 

Author Website: www.barefootcontessa.com

Author Social Media: IG: 1.4M, @inagarten; FB:1.3M, /InaGarten; T: 154K, @inagarten

#1 New York Times Best Seller

A Best Book of 2018:
New York Times Book Review
—Amazon
FoodNetwork
—Country Living
—The Feast
—Popsugar
—City Book Review
—The Atlanta Journal-Constitution
Eater
Food & Wine
The Kitchn
Delish

“Garten has kicked things up a level, this time encouraging readers to try more ambitious recipes that are still signature Ina: warm, comforting, homey.”
Chicago Tribune

“As with everything else Ina has ever produced, this flawless book (her 11th!) is filled with trustworthy recipes that taste delicious and don’t require a culinary degree to make (just a few of her pro tips).”
The Kitchn

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