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Special Markets - Random House Gift Books - Fall 2018

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Tasty Ultimate
How to Cook Basically Anything (An Official Tasty Cookbook)
By (author): Tasty
9780525575863 Hardcover English General Trade COOKING / Courses & Dishes / General Oct 09, 2018
$39.99 CAD
Active 8.28 x 10.25 x 1.06 in 304 pages 125 4C PHOTOS Potter/Ten Speed Press/Harmony Clarkson Potter
From the cooking whizzes in Tasty’s test kitchen come 150 recipes, both brand new and fan favorites, to help you master the basics, learn hacks and tricks, and impress yourself—regardless of your cooking skill level.

Tasty Ultimate is THE must-have kitchen companion. With 150 recipes written and photographed in Tasty’s trademark easy-to-follow, step-by-step style, this cookbook teaches you everything you need to know from tools, techniques, and basic cooking skills to implementing it all into actual meals. These fun, easy recipes are packed with flavors that are anything but basic. Half are brand new and the other half star Tasty’s most popular features, like meal prep (Weekday Meal-Prep Chicken Burrito Bowls) and the Versus series (Fudgey vs. Cakey Brownies). In addition to vegetarian dishes, slow-cooker meals, and indulgent desserts, here, too, are large-scale recipes perfect for hosting friendsgiving or Super Bowl Sunday. There is nothing you can’t cook from this beautifully packaged cookbook—and nothing you won’t want to post on Instagram.

THE BEST OF THE BEST: While 50 percent of the 150 recipes in Ultimate will be brand new and exclusive, the other half will be pulled from known high-performing content. What truly makes this cookbook stand out is Tasty’s back-to-basics approach featuring popular topics from their new “Tasty 101” video series that is getting remarkable engagement. Alongside their stunningly creative yet approachable recipes, they dole out hacks for cutting vegetables, explanations for long-time cooking traditions, and easy guides for first-timers cooking on virtually any surface or with any food.

MAJOR PLATFORM: The Tasty brand is ballooning in popularity with huge followings on Facebook (95m) and Instagram (24.4m), nearly 90b monthly video views, and 800m shares. According to Google Analytics, Tasty is the number one franchise on Facebook. It is part of Buzzfeed, which boasts 72m unique page views per month and has experienced 4.5x view growth in the past two years. Tasty’s overhead “hands and pans” videos have completely changed the way people cook from the Internet—their style has been imitated by other brands and bloggers, but this book is from the original content creators. With the “Tasty 101” skills series, they are seeing tremendous engagement on videos like How to Cook with Cast Iron (4.9m views). Tasty’s marketing muscle and reach is inimitable.

UPGRADED PACKAGE: Our first two cookbooks with Tasty, Latest & Greatest and One Top, impressed at 7 x 9 with high production value. Ultimate will up the ante even further with a larger trim size (8 x 10) and double the recipes, but stay true to that winning paper-over-board format. It will also feature carefully curated recipes and professional photography that captures Tasty’s hands-and-pans style and showcases the final product in this, well, ultimate package.

TASTY is the world’s largest social food network, reaching more than 500 million people around the globe with its signature fun, easy, and delicious video recipes. The brand is focused on making cooking practical and accessible for beginner cooks and expert chefs alike. Launched in 2015, Tasty has attracted more than 65 billion video views and is the biggest franchise on Facebook, reaching 1 in 4 users every month. It has studios in Los Angeles, New York, London, Paris, Berlin, Mexico City, and São Paulo, and a full product line including cookbooks, a smart appliance, and a mobile app.

Marketing: Extensive promotion and advertising across Buzzfeed and Tasty platforms



Publicity: National publicity



National television appearances



National review and feature attention



National/regional NPR campaign



 

Author Website: http://tasty.co/

Author Social Media: Facebook: @buzzfeedtasty - 96m; Instagram: @buzzfeedtasty - 31.1m; Twitter: @tasty - 965.2k

“Full of easy, simple step-by-step cooking guides, plus recipes from popular Tasty videos.” -Epicurious

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