THE BEST OF THE BEST: While 50 percent of the 150 recipes in Ultimate will be brand new and exclusive, the other half will be pulled from known high-performing content. What truly makes this cookbook stand out is Tasty’s back-to-basics approach featuring popular topics from their new “Tasty 101” video series that is getting remarkable engagement. Alongside their stunningly creative yet approachable recipes, they dole out hacks for cutting vegetables, explanations for long-time cooking traditions, and easy guides for first-timers cooking on virtually any surface or with any food.
MAJOR PLATFORM: The Tasty brand is ballooning in popularity with huge followings on Facebook (95m) and Instagram (24.4m), nearly 90b monthly video views, and 800m shares. According to Google Analytics, Tasty is the number one franchise on Facebook. It is part of Buzzfeed, which boasts 72m unique page views per month and has experienced 4.5x view growth in the past two years. Tasty’s overhead “hands and pans” videos have completely changed the way people cook from the Internet—their style has been imitated by other brands and bloggers, but this book is from the original content creators. With the “Tasty 101” skills series, they are seeing tremendous engagement on videos like How to Cook with Cast Iron (4.9m views). Tasty’s marketing muscle and reach is inimitable.
UPGRADED PACKAGE: Our first two cookbooks with Tasty, Latest & Greatest and One Top, impressed at 7 x 9 with high production value. Ultimate will up the ante even further with a larger trim size (8 x 10) and double the recipes, but stay true to that winning paper-over-board format. It will also feature carefully curated recipes and professional photography that captures Tasty’s hands-and-pans style and showcases the final product in this, well, ultimate package.
“Full of easy, simple step-by-step cooking guides, plus recipes from popular Tasty videos.” -Epicurious
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