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Penguin: Viking Spring 2019

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Biased
Uncovering the Hidden Prejudice That Shapes What We See, Think, and Do
9780735224933 Hardcover English General Trade SOCIAL SCIENCE / Discrimination & Race Relations Mar 26, 2019
$37.00 CAD
Active 6.2 x 9.2 x 1.2 in 352 pages 11 FIGURES THROUGHOUT Viking
“A fascinating new book…[Dr. Jennifer Eberhardt is] a genius.”—Trevor Noah, The Daily Show with Trevor Noah

“Poignant….important and illuminating.”—The New York Times Book Review

“This book should be required reading for everyone.”—Robin DiAngelo, author of White Fragility

As featured on CBS This Morning, NPR’s All Things Considered, TIME Magazine, and Democracy Now!


You don’t have to be racist to be biased. Unconscious bias can be at work without our realizing it, and even when we genuinely wish to treat all people equally, ingrained stereotypes can infect our visual perception, attention, memory, and behavior. This has an impact on education, employment, housing, and criminal justice. In Biased, with a perspective that is at once scientific, investigative, and informed by personal experience, Jennifer Eberhardt offers us insights into the dilemma and a path forward.

Eberhardt works extensively as a consultant to law enforcement and as a psychologist at the forefront of this new field. Her research takes place in courtrooms and boardrooms, in prisons, on the street, and in classrooms and coffee shops. She shows us the subtle—and sometimes dramatic—daily repercussions of implicit bias in how teachers grade students, or managers deal with customers. It has an enormous impact on the conduct of criminal justice, from the rapid decisions police officers have to make to sentencing practices in court. Eberhardt’s work and her book are both influenced by her own life, and the personal stories she shares emphasize the need for change. She has helped companies that include Airbnb and Nextdoor address bias in their business practices and has led anti-bias initiatives for police departments across the country. Here, she offers practical suggestions for reform and new practices that are useful for organizations as well as individuals.

Unblinking about the tragic consequences of prejudice, Eberhardt addresses how racial bias is not the fault of nor restricted to a few “bad apples” but is present at all levels of society in media, education, and business. The good news is that we are not hopelessly doomed by our innate prejudices. In Biased, Eberhardt reminds us that racial bias is a human problem—one all people can play a role in solving.

INCREDIBLE PUBLICITY FOR HARDCOVER: Biased was featured on the Daily Show with Trevor Noah, NPR’s All Things Considered, and TIME Magazine.

AUTHOR PLATFORM: Eberhardt is a pioneering researcher on racial bias, and her personal connection to her work and her experience applying it in the real world make her the perfect author for this book.

ESSENTIAL READING: America needs this book. Everyone is vulnerable to racial bias, and by connecting it with the scientific study of the mind, Biased makes a notoriously difficult subject accessible to readers.

Dr. Jennifer Eberhardt is a professor of psychology at Stanford and a recipient of a 2014 MacArthur “genius” grant. She has been elected to the National Academy of Sciences, the American Academy of Arts and Sciences, and was named one of Foreign Policy’s 100 Leading Global Thinkers. She is co-founder and co-director of SPARQ (Social Psychological Answers to Real-World Questions), a Stanford Center that brings together researchers and practitioners to address significant social problems.

Author Residence: Palo Alto, CA

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Publicity: National Author Tour

Print and online reviews and features

National radio and TV interviews

Praise for Biased:

“In accessible language and compelling examples, Dr. Eberhardt draws on copious empirical research to challenge the idea of human objectivity and the tragic outcomes of this false belief….This book should be required reading for everyone.”—Robin DiAngelo, author of White Fragility

“Groundbreaking.”—Bryan Stevenson, New York Times bestselling author of Just Mercy

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