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Penguin: Penguin Books Spring 2019

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My Mother's Book
By (author): Elma van Vliet
9780143133742 Diary English General Trade FAMILY & RELATIONSHIPS / Parenting / Motherhood Mar 19, 2019
$24.00 CAD
Active 6.82 x 9.29 x 0.72 in 160 pages Penguin Books
A beautifully designed guided journal that invites mothers to record stories of their lives, creating a personal keepsake for generations to come

When Elma van Vliet’s mother became ill in 2001, she realized there was still so much she wanted to ask her. That’s why she created a series of books to help share and preserve precious memories. Since then, more than three million people worldwide have used her books to tell their family’s stories.

My Mother’s Book is a guided journal that prompts your mother to share her memories, dreams, and wishes, asking her to record everything from her favorite band as a teenager and her childhood games to her proudest accomplishment and her first memory of you. Give it to her as a gift, get it back as a chronicle of her life. The end result will be a deeply personal and beautifully designed keepsake, one that helps you remember what is really important in life: the people we love and the stories we share with one another.

INTERNATIONAL PHENOMENON: My Mother’s Book has sold more than 900,000 copies worldwide in 12 territories and the rest of the series has sold another 2.1 million. We will be the first publisher to bring them to an English-speaking audience.

ENGAGING AUTHOR WHO KNOWS HER BRAND: Elma is a terrifically engaging, highly involved author who is dedicated to her brand and to promoting her books in all territories.

AN EMOTIONALLY AUTHENTIC GIFT: Elma’s prompts inspire more than just fun answers—she delves at the heart of human experience, to create written memories that are poignant and resonant.

BEAUTIFUL GIFT PACKAGE: The book is a beautifully designed paper-over-board journal, with printed endpapers and a ribbon marker, and includes places for photos, drawings, stories, and other memories.

ACCESSIBLE: The book is full of original, creative and surprising prompts that make it easy for the recipient to tell her life story.

Elma van Vliet is the creator of a series of books that address people’s universal longing to know where they come from and have grown to become an international success. She believes that we can make the world a better place by helping people make real contact. Her books have been published in 12 countries and sold more than 3 million copies worldwide. She lives in Delft in the Netherlands.

Author Residence: Delft, Netherlands

Marketing: Online advertising

Social media and online promotion

Academic marketing and library promotions / Twitter / Instagram

Publicity: Print and online reviews and features

Radio interviews

Author Website:

Author Social Media:; Instagram @ElmaVanVliet
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