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Penguin: Penguin Books Spring 2019

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You, Your Child, and School
Navigate Your Way to the Best Education
By (author): Sir Ken Robinson PhD By (author): Lou Aronica
9780143108849 Paperback, Trade English General Trade EDUCATION / Parent Participation Mar 12, 2019
$23.00 CAD
Active 5.3 x 8.02 x 0.73 in 304 pages 3 B/W CHARTS Penguin Books
An essential book for parents to help their children get the education they need to live happy, productive lives from The New York Times bestselling author of The Element and Creative Schools

Parents everywhere are deeply concerned about the education of their children, especially now, when education has become a minefield of politics and controversy. One of the world’s most influential educators, Robinson has had countless conversations with parents about the dilemmas they face. As a parent, what should you look for in your children’s education? How can you tell if their school is right for them and what can you do if it isn’t? In this important new book, he offers clear principles and practical advice on how to support your child through the K-12 education system, or outside it if you choose to homeschool or un-school. Dispelling many myths and tackling critical schooling options and controversies, You, Your Child, and School is a key book for parents to learn about the kind of education their children really need and what they can do to make sure they get it.

ATTENTION FOR THE HARDCOVER: NPR.org’s education page ran a Q&A with Sir Ken Robinson discussing You, Your Child, and School that was shared on NPR’s Facebook page, reaching 5.9 million followers! Time interviewed Ken Robinson and the New York Times also did a Q&A with him.

TERRIFIC PLATFORM: Well known around the world as an expert speaker on creativity and education, Sir Ken Robinson’s lectures about how to tap into human potential reach an incredibly large audience.

SUCCESSFUL SALES TRACK: The Element and Finding Your Element have netted over 330,000 in all formats. His last book, Creative Schools, has netted 55,000 in all formats. The Element and Finding Your Element hit the New York Times bestsellers list. Sir Ken’s great sales track, reputation and reach, combined with his passionate message on such a crucial topic like educating our children, makes for a great opportunity for another successful book.

PUBLICITY OPPORTUNITIES: Sir Ken is a broadcast media darling and a compelling speaker. He has appeared on Charlie Rose, ABC-TV World News with Diane Sawyer, and Fox News and teamed up with PBS and TED to give a nationally broadcast talk on education.

BROAD APPEAL: This is the broadest subject he’s ever done, with great opportunities to find new readers for Ken.

Sir Ken Robinson, Ph.D, is an internationally recognized leader in the development of creativity, innovation, and human potential. For twelve years, he was professor of education at the University of Warwick in the UK and is now professor emeritus. He advises governments, corporations, education systems, and some of the world’s leading cultural organizations. The Element has been translated into twenty-three languages.

Lou Aronica is the author of four novels and coauthor of several works of nonfiction, including the national bestseller The Culture Code (with Clotaire Rapaille), The Element, and Finding Your Element.

Author Residence: Ken Robinson lives in Los Angeles. Lou Aronica lives in Connecticut.

Marketing: Social media and online promotion

Academic marketing and Library promotions

SirKenRobinson.com / Facebook / Twitter



Publicity: New in paperback media attention



Author Website: SirKenRobinson.com

Author Social Media: Facebook.com/SirKenRobinson Twitter: @SirKenRobinson

Praise for You, Your Child, and School:

“If you’re worried about what will happen to your kids in school, Sir Ken Robinson is here to help. This is a clear-eyed, immediately practical guide to avoiding helicopter parenting but still playing an active role in your children’s education—and ultimately their happiness and success.”—Adam Grant, New York Times bestselling author of Originals and Give and Take, and Option B with Sheryl Sandberg

You, You Child, and School provides common-sense advice and helpful tactics to guide parents in making the right educational choices for their children. This book will help parents tone down their own anxiety, exasperation, and worries over schooling, and make the best choices for their child, providing a far more enjoyable and productive learning experience for all.”—Kirkus Reviews

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