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Shambhala Spring 2019

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Double Awesome Chinese Food
Irresistible and Totally Achievable Recipes from Our Chinese-American Kitchen
By (author): Margaret Li By (author): Irene Li By (author): Andrew Li
9781611805574 Hardcover English General Trade COOKING / Regional & Ethnic / Chinese Feb 05, 2019
$47.00 CAD
Active 8.24 x 10.28 x 0.93 in 256 pages Shambhala Roost Books
Wildly inventive Chinese-American home cooking from the siblings behind Boston’s acclaimed Mei Mei restaurant.

Too intimidated to cook Chinese food at home but crave those punchy flavors? Not anymore. Put down that takeout kung pao chicken and get in the kitchen! Full of irresistible recipes that marry traditional Asian ingredients with comforting American classics and seasonal ingredients, Double Awesome Chinese Food delivers the goods. The three fun-loving Chinese-American siblings behind the acclaimed restaurant Mei Mei take the fear factor out of cooking this complex cuisine, infusing it with creativity, playfulness, and ease.

Take the Double Awesome: flaky scallion pancakes stuffed with two oozy eggs, sharp cheddar, and garlicky pesto; could there be anything better? Ridiculously delicious and unexpected dishes like Cranberry Sweet and Sour Stir-fried Pork and Red Curry Frito Pie will become new staples for your cooking lineup. Throw a hands-on dumpling-making party and let your friends decide whether to serve them chewy and pan-seared or crackly and deep-fried. Packed with pro-cooking tips, sauces to amp up any meal, sustainable sourcing advice, and over 100 delicious recipes, this book is your ticket to making the Chinese food of your dreams any night of the week.

Not your grandmother’s Chinese food: These wildly inventive recipes really push the envelope while being appropriate for the average home cook.

A simple, modern take on a classic cuisine: The book for cooks who want to explore Chinese cooking without overly complicated recipes.

Multicultural, multi-influence approach: This approach appeals to a growing audience of people interested in the overlap between different food cultures.

Well-connected authors of a popular restaurant:

Margaret, Irene, and Andrew Li are the sibling co-owners of a food truck and restaurant in Boston, Massachusetts. Their food truck, Mei Mei Street Kitchen, opened in 2012 and was soon awarded Boston’s Best Meals on Wheels by Boston Magazine. Their brick-and-mortar restaurant opened in late 2013 and was named Eater Boston’s Restaurant of the Year.
Margaret (aka Mei) currently lives in Atlanta, Georgia, with her husband and daughter and an ever-growing collection of cookbooks and board games.
Irene is a four-time James Beard Rising Star Chef semi-finalist who loves rescue dogs and hip-hop dance videos. She lives in Boston with her husband.
Andrew enjoys grilling, binge reading science fiction novels, and visiting every bouncy house in Greater Boston with his son, Jackson.

Author Residence: Atlanta (Margaret) and Boston (Irene and Andrew)

Author Hometown: Brookline, MA

Publicity: 4-color blad

Pitch for foodie podcasts, review in food publications

Regional events and media in Boston and New England

Targeted digital advertising to Asian-American demographic

“The Mei Mei trio have nailed the easiest and best aspects of what it means to cook Chinese food at home. From sides and sauces to crucial building blocks like stocks and chile pastes. This book is the true bridge from the cuisine of our Chinese grandparents to the way people are eating today; it’s the next wave of true Chinese American food. Double Awesome Chinese Food is traditional, honest, and authentic while at the same time blowing up our conventional definitions of Chinese cooking.”—Andrew Zimmern

“The food in this book is unique and as filled with personality as it is with flavor, as inventive as it is familiar and comforting. You’ll come away from this book wanting to jump into the kitchen. These authors have that one innate quality that all great chefs share: they know what delicious is, and more importantly, they know that delicious doesn’t have to be fussy or fancy.”—J. Kenji López-Alt, author of The Food Lab, Chief Culinary Consultant at Serious Eats, and Chef at Wursthall
 
Double Awesome Chinese Food is chock-full of inspiring stories and fabulous recipes. Reading it brings me the same sense of joy as going into Mei Mei—I’m excited, and I know I’m going to stuff my face with amazing food. Kudos!”—Joanne Chang, author of Flour and Myers+Chang at Home

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