"Once a big company makes the decision to grow, it has to learn how. New to Big presents a unique roadmap for big companies looking to spark powerful growth engines from within."
–Clayton Christensen, Professor of Business Administration, Harvard Business School and bestselling author of The Innovator’s Dilemma and How Will You Measure Your Life?
“Big companies are normally where creativity goes to die. But David Kidder has spent his impressive career proving that it doesn’t have to be that way. This is the long-awaited playbook for figuring out how to turn your bureaucracy into an innovation machine. Whether you’re down in the trenches or up in the C-suite, it’s full of smart ideas that are immediately actionable and immensely useful.”
–Adam Grant, bestselling author of Originals and Give and Take
"New to Big has been one of the biggest mindset shifts we’ve undertaken. Encouraging teams to fall in love with consumer problems while learning fast and encouraging leaders to think like venture capitalists has taken P&G back to its deeply entrepreneurial roots. A New to Big focus has created a culture of experimentation and speed. Combining this way of thinking with the strengths of a 181-year old company is transforming the way we innovate at P&G."
–Kathy Fish, Chief Research, Development, and Innovation Officer, Procter & Gamble
“New to Big is a great how-to book for change leaders seeking to drive scalable, profitable growth in big companies, reminding us how to use deep questioning, masterful listening, and a learning culture to discover the ‘commercial truth’!”
–Kate Johnson, President, Microsoft U.S.
“New to Big offers a roadmap for how to think through challenges ahead and assists you in developing the mindset and tools required to thrive. If you are serious about growth, I recommend this book.”
–Linda A. Hill, Professor of Business Administration, Harvard Business School and co-author of Collective Genius: The Art and Practice of Leading Innovation
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