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Crown Publishing Group, Spring 2019

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Financially Forward
How to Use Today's Digital Tools to Earn More, Save Better, and Spend Smarter
By (author): Alexa von Tobel
9781984823526 Hardcover English General Trade BUSINESS & ECONOMICS / Personal Finance / Money Management May 14, 2019
$34.00 CAD
Active 5.69 x 8.54 x 0.91 in 224 pages 20-25 CHARTS Crown Business Currency
Chief digital officer at Northwestern Mutual, founder/CEO of LearnVest, and New York Times bestelling author shows how to use the simple tools of the digital age to get more out of our money.

We live in a new financial world. Our wallets—like every other aspect of our lives—have gone fully digital. From mobile pay to on-demand everything to cryptocurrencies, technology is rewriting the rules for how we earn, save, spend and invest.

Technology has made virtually every aspect of our lives cheaper and more convenient. Shouldn’t it do the same when it comes to managing our finances?

Von Tobel says that it can. In this straightforward and jargon-free guide, she shows us how to use the simple tools found on any smartphone to put more money back into our wallets. Readers will learn:

Six new trends that are impacting our finances - and how to optimize them

How to navigate the world of mobile pay, and cash in by going cash-free

How to save time and money by putting your savings—and spending—on autopilot

Best practices for keeping your identity and financial accounts ultra-secure

How to talk to digital natives - ie your kids - about financial planning

What the Bitcoin hype is all about and how to prepare for the future of digital money

Preparing ourselves for the financial future gives us the security and freedom to live our richest lives. It’s time to move Financially Forward…or get left behind.

Von Tobel has become a thought leader in the cutting-edge field known as FinTech and the media’s go-to expert for stories on the intersection of technology and finance: with a biweekly column for Inc., a monthly column at Vogue, and 6-8 appearances a year on the Rachael Ray show.

Von Tobel’s radio show on SiriusXM reaches 100K listeners weekly

Outreach to LearnVest’s 1.2M newsletter subscribers

Von Tobel directly reaches 50-75K people through speaking each year

ALEXA VON TOBEL, CFP® is founder and managing partner of Inspired Capital. She was previously the CEO of LearnVest, which she founded in 2008. In 2015, LearnVest was acquired by Northwestern Mutual in one of the biggest fintech acquisitions of the decade. Following the acquisition, von Tobel assumed leadership duties at Northwestern Mutual as the Chief Innovation Officer. She has served as a presidential ambassador for global entrepreneurship for the Obama White House, and has been featured by the Wall Street Journal, the New York Times, Good Morning America, the Today show, Forbes, Fast Company, Vogue, and more. She has been named one of Fortune’s “Most Powerful Women,” appeared on Inc.’s30 Under 30 and Forbes’s40 Under 40 lists, received Elle’sGenius Award, and was listed as one of “18 Women Changing the World” by Marie Claire.

Author Residence: NY, NY

Marketing: Promotional material available for pre-publication events

Cross-promotion with Northwestern Mutual and LearnVest

Social media support and promotion

Buzz mailing to author’s contacts

Mailings to financial organizations

Cross-promotion with author’s SiritusXM platform

Promotion through educational marketing



Publicity: National television appearances



National radio and podcast campaign



National review and feature attention



Author events and interviews out of NYC 



Key conference opportunities



 

Author Social Media: @alexavontobel; www.facebook.com/alexavontobel/; www.instagram.com/alexavontobel/?hl=en

Financially Forward is the everyday guide you need to master your money in the digital age. Alexa breaks down how we can be using everything from Venmo to cryptocurrency to take our finances to the next level.”
–Carly Zakin and Danielle Weisberg, Co-Founders and Co-CEOs of theSkimm
 
“Alexa Von Tobel is a financial guru for the real world. She approaches saving money the same way I try to approach food—by making it accessible—and achievable—for everyone.  If you are looking for straightforward tips on how to put more cash in your pocket, Alexa’s your girl!”
–Rachael Ray
 
 
“Financial confidence is the first step in creating a life that is rich with potential! Alexa gives you the tools you need to be your future self’s best advocate.” 
–Daphne Oz, TV Host and New York Times Bestselling Author of The Happy Cook
 
“Alexa cares deeply about the future of Americans and their wallets. She is passionate and committed to helping people take control of their money as technology evolves, and preparing them financially for the future ahead.”
–Tyler Winklevoss, CEO of Gemini
 
 
 
“A refreshing take on how technology can help us maximize our wallets. This book will make you smarter and leave you feeling ready to tackle your money like a pro.”
–Randi Zuckerberg, CEO of Zuckerberg Media and New York Times Bestselling author of Pick Three

“Every aspect of our lives - how we earn, spend, and save - is changing. In Financially Forward, von Tobel masterfully walks us through this era of change so we can all thrive and prosper.” - Stacy Brown-Philpot, CEO of TaskRabbit

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