PAPERBACK PRICE POINT: This book is squarely aimed at millennials more likely to purchase at the lower price. The paperback price should also help us capture sales from the speaking Kathryn routinely does at universities (many of whom did not purchase in hardcover).
UPDATED TO STAY CURRENT: There will be a new Introduction and other updates throughout to reflect the very latest trends in the job market.
BETTER BRANDING/MORE SUPPORT FROM MUSE.COM: The Muse is a trusted brand with a massive following (more than 5 million unique views a month and 1.1 million newsletter subscribers). We didn’t highlight the brand enough with the hardcover, and the Muse didn’t do enough to promote. This time “The Muse Guide” will be prominent on the cover and we have been promised front-and-center placement on the Muse.com and other marketing support.
GROWING PROFILE: Kathryn is increasingly visible in the media and is a repeat guest on CNN, Bloomberg, and Fox. The demand for her as a speaker has also grown in the past year; she is booking a full lineup for early 2019 and will lower her fee for book sales.
“In today’s digital age, finding job listings and endless data about those jobs is easy. What’s difficult is making sense of it all. Here, Muse founders Alexandra Cavoulacos and Kathryn Minshew give us the tools we need to navigate the modern job search and align our careers with our true values and passions.”—ARIANNA HUFFINGTON, bestselling author of Thrive and The Sleep Revolution
“Once upon a time, it was possible to succeed by following a script: develop skills, work hard, make connections, rinse and repeat. Not anymore. In an ever-changing world of work, TheMuse.com has become a go-to resource for career advice. In this book, the founders have condensed years of The Muse’s best tips all in one place. It’s a user-friendly guide to finding and thriving in a job.”—ADAM GRANT, New York Times bestselling author of Originals and Give and Take
“In a world where required skill sets for any given job are constantly changing, and career curveballs are coming at us at a moment’s notice, today’s career paths look very different compared to ten or even five years ago. The New Rules of Work embraces this new reality, showing how constantly pursuing new experiences, skills, and networks helps us enhance our value in the workplace, expand our career options, and thrive in a world where change is the new norm.”—SALLIE KRAWCHECK, CEO and cofounder, Ellevest, and author of Own It
“The New Rules of Work brilliantly embraces the spirit of perpetual change in today’s workforce, and demonstrates that the journey to success is about thinking for ourselves, rather than following a predetermined path.”—ERIC RIES, bestselling author of The Lean Startup
"The founders of The Muse have written the new blueprint for every stage of your career. These New Rules of Work are not just about job search but also job discovery, which is why I invested in these women and why I’m excited for you to read this book. Get it for yourself or someone who needs to find their path."—ALEXIS OHANIAN, cofounder, Reddit
"To succeed in today’s constantly changing work environment you could waste time, stress yourself out, and spin your wheels following the questionable advice of career experts who don’t know anything about you—or you could buy this book. Save yourself years of struggle: start with this book."—CHRIS GUILLEBEAU, New York Times bestselling author and host of Side Hustle School
"Cavoulacos and Minshew have really nailed the new dynamic of passion and purpose at work, while offering invaluable strategies for how best to achieve one's goals. Make sure to have a pack of post-it notes with you to tab pages that really resonate. There will be a lot of them!"—CATHIE BLACK, former President, Hearst Magazines
“The Muse is constantly on the cutting edge of trends in the fast-changing world of work. Here, the Muse founders distill all their experience and expertise into an accessible guide that shows us how to navigate the new world of job hunting, career switching, and career advancement, and more—while also providing timeless career lessons and tools we can take with us as we evolve and grow.”—KARA GOLDIN, CEO, Hint Water
"Alexandra Cavoulacos and Kathryn Minshew’s book cuts through the career clichés and myths to pass on the information you need to help you identify—and get—the career you really want. It contains countless smart and practical tips you’ll wish you’d known years ago. A must-read for anyone serious about taking back control of their career.”—SJOERD GEHRING, Global Head of Recruiting, Johnson & Johnson
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