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Crown Publishing Group, Spring 2019

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    9781524759995 9780451495679 Hardback, $34 CAD 9780451495686 Electronic book text, EPUB 9780735285262 Downloadable audio file, $27 CAD
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    Distributor: Penguin Random House Availability: Available On Sale Date:Sep 17, 2019 Carton Quantity:24
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The New Rules of Work
The Muse Playbook for Navigating the Modern Workplace
By (author): Alexandra Cavoulacos By (author): Kathryn Minshew
9781984823168 Paperback, Trade English General Trade BUSINESS & ECONOMICS / Careers / Job Hunting Sep 17, 2019
$23.00 CAD
Active 5.18 x 7.93 x 0.71 in | 0.53 lb 336 pages Crown/Archetype Currency
From the founders of the popular career site TheMuse.com comes the definitive guide to navigating the modern workplace, now out in paperback.

The rules of work are changing. Old guard career books are fine for people who know exactly what position they want, what job they are qualified to get, and what company they want to work for. But at a time when career trajectories are no longer linear and technology has opened doors to so many job options that never before existed, we need a new type of career guide to help us navigate it all.

The New Rules of Work is that guide, full of practical advice and workbook-like exercises to help readers chart their individual course to a rewarding career. Readers will learn:

The New Rules for finding the right path: How to sift through and narrow today’s ever-growing menu of job and career options using the simple Muse Method.

The New Rules for landing the perfect job: How to build your personal brand and ace every step of the interview process, from getting a foot in the door to negotiating your offer.

The New Rules for growing and advancing in your career: Mastering first impressions, the art of communication, networking, managing up, and more.

Whether you are just starting out, looking to get to the next level, or navigating a mid-career shift, this is the book you need to thrive in the New World of Work.

PAPERBACK PRICE POINT: This book is squarely aimed at millennials more likely to purchase at the lower price. The paperback price should also help us capture sales from the speaking Kathryn routinely does at universities (many of whom did not purchase in hardcover).

UPDATED TO STAY CURRENT: There will be a new Introduction and other updates throughout to reflect the very latest trends in the job market.

BETTER BRANDING/MORE SUPPORT FROM MUSE.COM: The Muse is a trusted brand with a massive following (more than 5 million unique views a month and 1.1 million newsletter subscribers). We didn’t highlight the brand enough with the hardcover, and the Muse didn’t do enough to promote. This time “The Muse Guide” will be prominent on the cover and we have been promised front-and-center placement on the Muse.com and other marketing support.

GROWING PROFILE: Kathryn is increasingly visible in the media and is a repeat guest on CNN, Bloomberg, and Fox. The demand for her as a speaker has also grown in the past year; she is booking a full lineup for early 2019 and will lower her fee for book sales.

KATHRYN MINSHEW is the founder and CEO of TheMuse.com, a career discovery platform that helps more than 50 million people a year in their career search. Kathryn has appeared on the Today show, CNN, Fox, and Bloomberg TV, and she contributes to the Wall Street Journal and HBR. She has been named one of America’s 50 Most Influential Women by Marie Claire and one of Inc.’s 15 Women to Watch in Tech, and has appeared on Forbes’s 30 Under 30 list for two years in a row.ALEXANDRA CAVOULACOS is the founder and COO of TheMuse.com. Alex has spoken on WNYC and at SXSW, was named one of Inc.’s 15 Women to Watch in Tech, and appeared on Forbes’s 30 Under 30. She is an alumna of Y Combinator in Silicon Valley.

Author Residence: NY, NY

Author Website: TheMuse.com

“In today’s digital age, finding job listings and endless data about those jobs is easy. What’s difficult is making sense of it all. Here, Muse founders Alexandra Cavoulacos and Kathryn Minshew give us the tools we need to navigate the modern job search and align our careers with our true values and passions.”—ARIANNA HUFFINGTON, bestselling author of Thrive and The Sleep Revolution

“Once upon a time, it was possible to succeed by following a script: develop skills, work hard, make connections, rinse and repeat. Not anymore. In an ever-changing world of work, TheMuse.com has become a go-to resource for career advice. In this book, the founders have condensed years of The Muse’s best tips all in one place. It’s a user-friendly guide to finding and thriving in a job.”—ADAM GRANT, New York Times bestselling author of Originals and Give and Take

“In a world where required skill sets for any given job are constantly changing, and career curveballs are coming at us at a moment’s notice, today’s career paths look very different compared to ten or even five years ago. The New Rules of Work embraces this new reality, showing how constantly pursuing new experiences, skills, and networks helps us enhance our value in the workplace, expand our career options, and thrive in a world where change is the new norm.”—SALLIE KRAWCHECK, CEO and cofounder, Ellevest, and author of Own It

“The New Rules of Work brilliantly embraces the spirit of perpetual change in today’s workforce, and demonstrates that the journey to success is about thinking for ourselves, rather than following a predetermined path.”—ERIC RIES, bestselling author of The Lean Startup

"The founders of The Muse have written the new blueprint for every stage of your career. These New Rules of Work are not just about job search but also job discovery, which is why I invested in these women and why I’m excited for you to read this book. Get it for yourself or someone who needs to find their path."—ALEXIS OHANIAN, cofounder, Reddit

"To succeed in today’s constantly changing work environment you could waste time, stress yourself out, and spin your wheels following the questionable advice of career experts who don’t know anything about you—or you could buy this book. Save yourself years of struggle: start with this book."—CHRIS GUILLEBEAU, New York Times bestselling author and host of Side Hustle School

"Cavoulacos and Minshew have really nailed the new dynamic of passion and purpose at work, while offering invaluable strategies for how best to achieve one's goals. Make sure to have a pack of post-it notes with you to tab pages that really resonate. There will be a lot of them!"—CATHIE BLACK, former President, Hearst Magazines

“The Muse is constantly on the cutting edge of trends in the fast-changing world of work. Here, the Muse founders distill all their experience and expertise into an accessible guide that shows us how to navigate the new world of job hunting, career switching, and career advancement, and more—while also providing timeless career lessons and tools we can take with us as we evolve and grow.”—KARA GOLDIN, CEO, Hint Water

"Alexandra Cavoulacos and Kathryn Minshew’s book cuts through the career clichés and myths to pass on the information you need to help you identify—and get—the career you really want. It contains countless smart and practical tips you’ll wish you’d known years ago. A must-read for anyone serious about taking back control of their career.”—SJOERD GEHRING, Global Head of Recruiting, Johnson & Johnson

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