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Random House Publishing Group, Spring 2019

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Lost Roses
A Novel
By (author): Martha Hall Kelly
9781524796372 Hardcover English General Trade FICTION / Historical / World War I Apr 09, 2019
$37.00 CAD
Active 6.35 x 9.55 x 1.41 in 448 pages Ballantine Ballantine Books
The runaway bestseller Lilac Girls introduced the real-life heroine Caroline Ferriday. This sweeping new novel, set a generation earlier and also inspired by true events, features Caroline’s mother, Eliza, and follows three equally indomitable women from St. Petersburg to Paris under the shadow of World War I.

It is 1914 and the world has been on the brink of war so many times, many New Yorkers treat the subject with only passing interest. Eliza Ferriday is thrilled to be traveling to St. Petersburg with Sofya Streshnayva, a cousin of the Romanovs. The two met years ago one summer in Paris and became close confidantes. Now Eliza embarks on the trip of a lifetime, home with Sofya to see the splendors of Russia. But when Austria declares war on Serbia and Russia’s Imperial dynasty begins to fall, Eliza escapes back to America, while Sofya and her family flee to their country estate. In need of domestic help, they hire the local fortuneteller’s daughter, Varinka, unknowingly bringing intense danger into their household. On the other side of the Atlantic, Eliza is doing her part to help the White Russian families find safety as they escape the revolution. But when Sofya’s letters suddenly stop coming she fears the worst for her best friend.

From the turbulent streets of St. Petersburg to the avenues of Paris and the society of fallen Russian émigrés who live there, the lives of Eliza, Sofya, and Varinka will intersect in profound ways, taking readers on a breathtaking ride through a momentous time in history.

Story Locale: New York, the Hamptons, Connecticut, Russia, and Paris, 1912-1918

1.2 MILLION+ COPIES SOLD OF LILAC GIRLS AND COUNTING across all formats in the US!

HUGE DEBUT BESTSELLER WITH STAYING POWER: Lilac Girls spent six weeks on the New York Times hardcover bestseller list and a whopping FIFTY-EIGHT weeks on the paperback list (and counting). It also hit the USA Today, Publishers Weekly, Boston Globe, IndieBound, and LA Times lists.

ACCOLADES: Lilac Girls was a LibraryReads Pick, a Skimm Pick and Favorite of 2017, and a Goodreads Choice Awards Semi-Finalist in the historical fiction category.

EXTRAORDINARY REVIEWS FOR A DEBUT: Earned a starred Library Journal and praise from People, Kirkus, the San Francisco Book Review and peer authors like Jamie Ford, Lisa See, and Beatriz Williams.

LINKED CHARACTERS TO LILAC GIRLS: The indomitable protagonist, Caroline Ferriday, appears as a teenager in this story. While this novel stands alone and centers on the story of her mother, Eliza, and her instrumental role in helping friends from Russia escape the Revolution, readers of LILAC GIRLS will embrace learning more about Caroline Ferriday’s extended family.

ROMANOV INTRIGUE: Sweeping readers to the glittering Russian courts of imperial Russia before the tsar’s execution, Kelly shares illuminating details of the lost empire through the eyes of the tsarina and her daughters.

GORGEOUS PARIS SETTING: Like Lilac Girls, this novel has three intersecting POVs, which whisk readers to St. Petersburg and Malinov in Russia as well as to Southampton and New York and eventually the streets of Paris where all three narrators’ stories collide.

INHERITED PHILANTRHOPIC GENE: The Woolsey Ferriday women come from a long line of strong matriarchs devoted to helping the cause of others.

UNEARTHING HISTORY THROUGH A FEMALE LENS: As with Lilac Girls, Kelly provides a new take on historical events through female dominated eyes, while offering valuable insights on life during the Russian Revolution and WWI on both sides of the Atlantic.

Martha Hall Kelly is the New York Times bestselling author of Lilac Girls. She lives in Connecticut, where she spends her days filling legal pads with stories and reading World War II books.

Author Residence: Connecticut and Martha’s Vineyard

Author Hometown: Connecticut

Marketing: Interactive Author Website

Online Discussion Guide

Advance reader’s edition

Major book club outreach

Pre-pub consumer outreach and review push

National advertising campaign

Extra content available to booksellers

Online marketing outreach

Mobile advertising

Social media campaign

Targeted email marketing

Random House e-newsletters and websites

Library outreach



Publicity: National media attention

National/local review and feature print attention

Digital review and feature attention

NPR campaign

Targeted blogger outreach

Local author promotion: Atlanta, Connecticut, New York

Author tour (# cities TBD)

RH special event programming

Pre-publication bookseller tour



Author Website: www.marthahallkelly.com

Author Social Media: FB: tinyurl.com/o6xq2h3 TW: tinyurl.com/osbagab

“In an era crumbling under the weight of war, hatred, and devastation, the bonds of women not only endure but offer sustenance and hope in Martha Hall Kelly’s stunning depiction of the lives of Eliza Ferriday and the women she fought to save. Lost Roses is not only a brilliant historical tale, but a love song to all the ways our friendships carry us through the worst of times.”Lisa Wingate, New York Times bestselling author of Before We Were Yours

“Epic…[Martha Hall] Kelly’s gift is bringing to life and to light the untold stories of women and families far away from the war front yet deeply affected by the decisions of leaders and the efforts of fighters. Fans of historical fiction…and viewers of period dramas will want to clear their calendars when Lost Roses comes out.”Booklist (starred review)

“Kelly memorably portrays three indomitable women who triumph over hardships and successfully brings a complex and turbulent time in history to life.”Publishers Weekly
 
“Inspired by true events, just like its predecessor, and just as well-researched, Lost Roses is a remarkable story and another testament to female strength. This sweeping epic will thrill and delight fans of Lilac Girls and readers of historical fiction alike.”—PopSugar
 
“The writing is rich and vivid with detail about the period…. A nuanced tale that speaks to the strength of women.”Kirkus Reviews

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