The Dark Knight faces the strangest and most bizarre adventure of his career, as he meets comics’ strangest and most bizarre hero, The Maxx!
A devious new doctor at Arkham Asylum is conducting unconventional experiments into the human psyche, and he kicks off a chain reaction of disaster when he experiments on Arkham’s newest patient, The Maxx! The city of Gotham is starting to merge with The Maxx’s psychedelic mental landscape, known as the Outback, blurring the line between real and unreal. It’s up to Batman to save not just Gotham, but all of reality, and he and The Maxx are going to have to travel through some of the darkest places imaginable—the twisted minds of Batman’s greatest enemies!
Join Batman and The Maxx on an off-kilter and unforgettable romp through the diabolical consciousnesses of Batman’s greatest foes, including Harley Quinn, the Penguin, Killer Croc, and, of course, the Joker. Legendary artist Sam Kieth (The Sandman, Wolverine) returns to his greatest creation, The Maxx, after two decades, and to Gotham City as well.
Collects the complete five-issue series.
Collects the five-issue series
Features appearances by major Batman villains like the Joker, the Penguin, Killer Croc, and Harley Quinn
The first new Maxx material in two decades
Marketing: Promotion through a variety of Social Media: Facebook (128k), Twitter (98.8k), Tumblr (25k), and Instagram (19k) with a feature on IDWpublishing.com
Inclusion in Direct-to-consumer Newsletter (40,000 unique and engaged fans)
Cross promotion in IDW’s monthly titles (Circulation over 350,000)
Expanded website initiatives
Trade show promotion: C2E2 2018, San Diego Comic Con 2018, New York Comic Con 2018, Emerald City Comic Con 2019 and more.
Author appearances at library conferences (ALA Midwinter, ALA Annual, TLA) and book fairs (Miami, National Book Festival, Southern Festival of Books, etc)
Publicity: Digital review copy made available to 3000 industry and press contacts
Author and artist interviews, and exclusive content reveals in comics media (Bleeding Cool, CBR, Newsarama, etc.)
National Media Push
Advance copies mailed out for review: Heavy focus on Entertainment sites