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IDW Publishing, Spring 2019

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Treasures Retold: The Lost Art of Alex Toth
Illustrated by: Alex Toth By (author): Dean Mullaney
9781684054121 Hardcover English General Trade ART / Individual Artists / General Jul 16, 2019
$65.99 CAD
Active 9.81 x 13.31 x 1.33 in 296 pages IDW Publishing Library of American Comics
A companion to the three-time Eisner-winning Alex Toth: Genius series, this blockbuster collection is full of rarely seen stories and artwork by the legendary artist.

Alex Toth’s significance to comics and animation art cannot be overstated. During his career, he was the comic industry’s foremost proponent of modern design and composition. Starting in 1950, his work influenced almost every one of his contemporaries, and has continued to work its magic on the generations that followed. In animation, his 1960s model sheets for Hanna-Barbera are still passed around as swipe sources from animator to young animator in the 21st Century.

Included are complete stories from the 1950s and beyond, recently discovered color animation storyboards and presentation drawings, sketches and doodles, industrial comics, and individual pages from obscure comics and magazines. It’s a treasure trove that makes a fitting companion to the Eisner Award-winning Alex Toth: Genius trilogy.

Genius, Isolated; Genius, Illustrated; and Genius, Animated all won Eisner and Harvey Awards.

Born in New York City in 1928, Alex Toth attended what is now the School of Visual Arts and broke into the comic book field as a teenager. During his sixty-year professional career, he became known as the “artists’ artist”—he became very much like his great hero, Noel Sickles—the guy all the others wanted to draw like. In the 1960s he entered the animation field and became equally well-known and respected for his groundbreaking designs for Space Ghost and The Herculoids, among other series.

Author Residence: Deceased

Marketing: Promotion through a variety of Social Media: Facebook (128k), Twitter (98.8k), Tumblr (25k), and Instagram (19k) with a feature on

Inclusion in Direct-to-consumer Newsletter (40,000 unique and engaged fans)

Cross promotion in IDW’s monthly titles (Circulation over 350,000)

Trade show promotion: San Diego Comic Con 2018, New York Comic Con 2018, WonderCon 2019, and more

Publicity: Digital review copy made available to 3000 industry and press contacts

Advance copies mailed out for review: Heavy focus on Entertainment sites

“A collection of rarely seen gems that are not to be missed!…If the Alex Toth Genius series included everything-but-the-kitchen-sink, you could consider this volume the kitchen sink…a 294-page monster.” —Cinema Sentries

Treasures Retold is the type of book a completist like me really enjoys. It’s all the little stuff that slipped through the cracks of his career histories. There are some full stories reprinted from the comics and others from the original art. There’s advertising work, behind the scenes animation art, and some genuinely informative text pages from Bruce Canwell. There’s a tendency to look at this type of collection as being of lesser material but in reality, it’s all part of the Alex Toth story. The only way you’ll ever understand an artist at his peak is to see him working in his valleys, to see the parts that got lost over the years, to see books like Treasures Retold: The Lost Art of Alex Toth.” —Forces of Geek

“The Library of American Comics has put together an exciting and insightful new companion volume to their Eisner Award-winning Alex Toth: Genius trilogy (Genius Illustrated, Genius Isolated, Genius Animated)…The title, Treasures Retold: The Lost Art of Alex Toth, is a bit of an understatement. The book is a superb mix of material, and it continues the investigation into the person behind the art as well.” —J.C. Vaughn

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