- Author Bio
The beloved newspaper comic strip that chronicled the saga of the Patterson family in real time, over three decades, continues in this, the definitive edition.
No phone, no light, no motor car, not a single luxury—John and Phil’s canoe trip turns them into castaways on an island! Once back in civilization, John solves his mid-life crisis by buying a sportscar, and Elly improbably winds up in front of a judge as a result! Michael enters junior high school, but not before learning a different sort of life lesson at summer camp with a girl named Martha, while Liz loses her first tooth, gets her ears pierced, and finds herself in a “Mean Girls” situation with her friends at school. Then it’s wedding bells for Uncle Phil, and Lawrence moves back to town—with a new family of his own!
Volume Three, which collects the complete daily and Sunday comics from July 6, 1986 through December 9, 1989, brings to a close the first decade of Lynn Johnston’s modern masterwork, but of course the story is just getting started…
Since their debut in 1979, the Pattersons have felt like family to an audience of over 220 million. This nine volume series devotes three volumes to each decade of the strip. Each volume also contains a number of annotations by Lynn Johnston detailing motivations for certain strips, funny anecdotes, observations about the reaction from fans, and much more!
Series Overview: Volume 3 of 9 books to collect the complete three decades of For Better or For Worse.
A devoted audience of over 220 million.
Marketing: Trade and Gift show promotions: ALA 2018, San Diego Comic-Con 2018, New York Comic Con 2018, Wonder Con 2019 and more.
Library push: Advance copies mailed out for review: Shelf Awareness, Library Journal, School Library Journal, Kirkus Reviews, etc.
Canadian Market focus: Vancouver area book signing.
AD BUY: Facebook
Social Media: Promotion through a variety of social media; Facebook (128k), Twitter (98.8k), Tumblr (25k), with a feature on IDWpublishing.com
Inclusion in Direct-to-consumer Newsletter (40,000 unique and engaged fans)
Cross promotion in IDW’s monthly titles (Circulation over 350,000)
Trailer and Gif promotions
Goodreads giveaway for advance copies ahead of the OSD
Publicity: National media and Major Entertainment press
Digital review copy made available to 3000 industry and press contacts
Author and artist interviews, and exclusive content reveals in comic media (Bleeding Cool, CBR, Comics Alliance, etc)
Special focus on fan blogs, and fan sites
Author Website: www.fborfw.com
Author Social Media: @fborfw
“Johnston’s groundbreaking strip remains critical without being caustic and sweet without being sentimental. Here, from a woman’s perspective, was the reality of daily domestic life—beautifully drawn social satire, unafraid to skewer male chauvinism, or explore twin challenges of women’s lib and motherhood.”—The Globe and Mail
“An exquisite tome…. Fans of the highest virtuosity in cartooning will relish this deluxe introduction to the Patterson’s heartfelt and delightful story”—Library Journal