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IDW Publishing, Spring 2019

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Life on the Moon
By (author): Robert Grossman
9781684054565 Hardcover English General Trade COMICS & GRAPHIC NOVELS / Science Fiction May 28, 2019
$53.99 CAD
Active 6.38 x 9.25 x 1.31 in 400 pages IDW Publishing Yoe Books
From an artist who reveled in illustrating “the un-illustratable,” a historical graphic novel based on the “Great Moon Hoax,” the most successful newspaper hoax ever.

In 1835, New York newspaper The Sun published a series of six articles declaring the discovery of life—and even civilization—on the Moon, which the paper attributed to the famous contemporary astronomer Sir John Herschel. According to the Sun, the lunar inhabitants included unicorns, bison, bipedal tail-less beavers, and intelligent humanoids with bat-like wings.

Life on the Moon is a full-length graphic novel capturing this mythical world. Creator Robert Grossman said the book is set in a time when “many of the signal achievements of the 19th Century still lay well in the future, Andrew Jackson was president, the steamboat was the summit of technology, and news traveled slowly.” The unfettered novel includes real historical figures such as P.T. Barnum, Jean Jacques Audubon, Lorenzo Da Ponte, Charles Goodyear, and Edgar Allan Poe. Grossman stated that, “Life on the Moon is meant to be at least partly funny, and has a rip-roaring sci-fi ending.” Grossman concluded, “I read somewhere that William Randolph Hearst insisted that everything he produced had: Tears, laughs, loves, and thrills. Life on the Moon has all that and more.”  

Based on an actual historical newspaper hoax.

Robert Grossman (1940-2018) was a renowned, award-winning, beloved artist who’s career spanned nearly 60 years. He illustrated over 500 covers for magazines such as The New Yorker, The National Lampoon, Rolling Stone, The New York Times, Sports Illustrated, The Nation, Time, Newsweek,  Esquire, and New York Magazine. He was also well-known for having created  the iconic poster for the film AIRPLANE!. Critic Steven Heller called Grossman a “genius” and “witty, acerbic, satiric!” 

Author Residence: Deceased

Marketing: Promotion through a variety of Social Media: Facebook (128k), Twitter (98.8k), Tumblr (25k), and Instagram (19k) with a feature on IDWpublishing.com

Inclusion in Direct-to-consumer Newsletter (40,000 unique and engaged fans)

Cross promotion in IDW’s monthly titles (Circulation over 350,000)

Trade show promotion: ALA 2019, San Diego Comic Con 2019, and New York Comic Con 2019



Publicity: Advance copies mailed out for review: Heavy focus on Entertainment sites

Digital review copy made available to 3000 industry and press contacts

“Amazingly inventive! I did my best to follow in Robert Grossman’s footsteps.”  –Terry Gilliam 

“Grossman has the subtle power to change the way we perceive reality like Chekhov or the best of Hemingway.” –Pete Hamill

“Bob Grossman, one of America’s most innovative caricaturists, was a spirited storyteller with a bottomless well of historical fact and trivia to draw from. In Life on the Moon he weaves a tale that cannot be read just once, so on that next trip to the moon, take it along.” -Steven Heller

“William Randolph Hearst insisted that everything he produced had ‘Tears, laughs, loves, and thrills.’ Life on the Moon has all that and more.”—Printmag

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