- Author Bio
The guardians in sailor suits return in this definitive edition of the greatest magical girl manga of all time! Features all-new cover illustrations by creator Naoko Takeuchi, a glittering holographic coating, an extra-large size, premium paper, French flaps, and a newly-revised translation!
Ages 13 and up.
Teenager Usagi is not the best athlete, she’s never gotten good grades, and, well, she’s a bit of a crybaby. But when she meets a talking cat, she begins a journey that will teach her she has a well of great strength just beneath the surface and the heart to inspire and stand up for her friends as Sailor Moon! Experience the Sailor Moon manga as never before in these extra-long editions (about 300 pages each).
Story Locale: Japan
Series Overview: The manga and anime phenomenon is back, in a new, extra-large edition featuring all-new cover art and a new translation! The extra-long volumes (290 pages each) mean this edition will total 10 volumes.
A cultural touchstone for generations of American manga and anime fans, Sailor Moon was the bestselling manga in the U.S. in 2012 and the winner of two Diamond Gem awards in 2011 and 2012.
This oversized (7“x10”, larger than Sailor Moon has ever been printed) paperback edition features all-new cover art, premium white paper, and French flaps. Sailor Moon has never looked better!
At 290 pages per volume, this new edition will reach 10 volumes total (compare to 14 volumes for the previous edition).
Covers feature beautiful holographic coating
Newly-revised translation and lettering will draw readers unhappy with the previous edition.
The megahit anime is back in print in Bluray and DVD for the first time in years from Viz Media, and the new anime, Sailor Moon Crystal, is introducing a new generation to the “pretty guardians.”
Ages 13 and up.
Marketing: Major social media and online marketing campaign to reach existing fans
Print advertising in Diamond Previews
Publicity: Announcement by Japanese Sailor Moon editor Mr. Osano at Anime Matsuri convention in April 2017 to a crowd of thousands
More details to be released at Anime Expo 2017 as part of “Sailor Moon Day”
Continuous push at conventions and in social media, including staff interviews
Previews and interviews to be offered to mainstream outlets
Cross-promotion with anime licensor Viz Media
Promotion on Kodansha Comics’s Tumblr (14,600 followers), Facebook (13,100 likes) and Twitter (32,000 followers)…and growing every day
“With its whimsical sense of fashion, thrilling adventure and complex backstory, Sailor Moon was like little else young girls had ever before seen on television, and miles above anything American animators were offering them. The anime led to interest in the manga, which in turn became the sort of success that made the bookstore market sit up and take notice. Scratch a modern-day manga fangirl, and you’re likely to find someone who watched Sailor Moon when she was young.” -The Comics Journal