Larger, super-fuzzy edition of a perennial backlist board book bestseller.
Original edition LTD sales of over 530,000 copies and 15 printings.
Original $4.99 edition will stay in print.
Fuller fur-like super-fuzzy flocking will make this book super-fun to play with and read.
For Valentine’s Day tables and promotions.
Sesame Street celebrates its 50th anniversary in 2019.
Sesame has an initiative to Spread Kindness/Share the Laughter.
4,000 children and parents watch Sesame Street show and content every minute!
Elmo and Cookie Monster are the top two Sesame characters in popularity.
1 million children play with Sesame Street merchandise every day.
34% increase in YouTube viewing
Sesame has 24 million fans on social media
HBO ratings increased 30%.
Sesame Street is the #2 in demand on the HBO app.
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