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January 2019 Non-Fiction Releases

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Let Them See You
The Guide for Leveraging Your Diversity at Work
By (author): Porter Braswell
9780399581403 Hardcover English General Trade BUSINESS & ECONOMICS / Careers / General Jan 15, 2019
$25.99 CAD
Active 5.77 x 8.54 x 0.95 in 224 pages NO PHOTOS Ten Speed Press Lorena Jones Books
The guide to getting hired, being promoted, and thriving professionally for the 40 million people of color in the workplace.

Companies say they understand that a diverse workforce is good for business, but they don’t have enough candidates to diversify their ranks. The 40 million African-American, Latino, and Native American professionals in the US are ready to help solve that problem, but many need an entry point and guidance on thriving once they’re in. Let Them See Us is the straight-talking, practical guide for entry- to mid-level professionals who know they have what it takes to succeed in the workplace—if only they knew how best to navigate it. Porter Braswell knows from personal experience, as one of the few young black professionals working on Wall Street and now as a technology entrepreneur and co-founder of Jopwell, the fast-growing employment hub for diverse talent. Let Them See Us lays out all the lessons Braswell and his team at Jopwell have learned plus new ideas from the front lines of the fast-changing workplace, such as how to scale not-so-invisible obstacles, create perceived value, get recognized, be true to yourself, build your brand, harness fear of failure, and embrace uncomfortable conversations.

AUTHOR CREDIBILITY: African-American Yale grad and former Goldman Sachs analyst Porter Braswell didn’t start out well connected. He figured out how to access and amplify opportunity. And then he scaled that by creating the LinkedIn-equivalent for people of color.

AUTHOR REACH: Braswell has 75,000 followers on LinkedIn. His open letter to Tim Cook got 25,000 views. He does eight to ten medium- to large-format speaking engagements per year across sectors—from baseball to technology to finance.

PLATFORM AFFILIATIONS: Jopwell launched two years ago, has a million followers, and is on track to double that in 2019. Jopwell’s content is syndicated online at Refinery29, Teen Vogue, Black Enterprise, Quartz, and MTV.

CORPORATE SALES POTENTIAL: Through Jopwell’s corporate client relationships with more than 100 well-known companies, including Facebook, Pinterest, Apple, Microsoft, Mozilla, Morgan Stanley, Fox, LinkedIn, American Express, Conde Nast, and Capitol One, Braswell headlines in-company presentations and trainings for diversity directors and employees.

PORTER BRASWELL is a Yale graduate and former Goldman Sachs analyst who cofounded Jopwell.com, where careerists of color and companies find each other and seek guidance on how to do better work together. Braswell is a frequent guest speaker at Jopwell’s corporate clients, such as Apple and Morgan Stanley, and has been interviewed on WSJ.com and profiled in Fast Company, which also named Jopwell one of the most innovative companies of 2017. In 2018 he was named to the Crain’s New York Business 40 Under 40 list.

Author Residence: New York, NY

Publicity: National publicity

National television appearances

National review and feature attention 

National/regional radio campaign

Author events and interviews out of New York

Tie-in with author lecture schedule

Eblast to tech/business/career bloggers

“Porter Braswell gives a unique, insightful perspective on why diversity and inclusion is not just a moment but a movement. Understanding, discussing, and furthering this movement is imperative for all of us—regardless of our backgrounds—and doing so will continue to change the world for the better. So, yes, bring your whole self to every aspect of your life, including work, and let them see you.”
—R. Matt Davis, former president of North America and senior vice president of corporate affairs, Dow Chemical Company

Let Them See You is a must-read book for emerging and seasoned professionals who seek to bring their whole selves to work within a complex cultural landscape. Braswell’s hands-on guide brings the movement mantra ‘nothing about us, without us’ to life with practical advice, solution-driven wisdom, and a call to action to create a workforce that uplifts the strength and power of the multitudes instead of a select few.”
—Jamia Wilson, executive director and publisher, Feminist Press

“Malcolm Forbes once said that diversity is ‘the art of thinking independently together.’ This approach will become the norm in business as America continues to evolve into a country that does not have a single racial or ethnic majority. Let Them See You properly acknowledges that diversity is an invaluable asset.”
—Jay Williams, ESPN analyst and former NBA player

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