The Science Behind Humanity's Dark Side
PSYCHOLOGY / Personality
Feb 19, 2019
6 x 8.99 x 0.81 in
- Author Bio
An original and scientifically rigorous exploration of the darkest recesses of the human mind.
What is it about evil that we find so compelling? From our obsession with serial killers to violence in pop culture, we seem inescapably drawn to the stories of monstrous acts and the aberrant people who commit them.
But evil, Dr. Julia Shaw argues, is all relative, rooted in our unique cultures. What one may consider normal, like sex before marriage, eating meat or being a banker, others may find abhorrent. And if evil is only in the eye of the beholder, can it be said to exist at all?
In Evil, Dr. Shaw uses case studies from academia, examples from popular culture and anecdotes from everyday life to break down complex information and concepts such as the neuroscience of evil, the psychology of bloodlust and workplace misbehaviour. In grappling with thorny dilemmas—from “Would I kill baby Hitler?” to “Why do I want to murder my spouse?”—Dr. Shaw offers readers a better understanding of the world, ourselves and our Google search histories.
TOPICAL: Everyone is trying to make sense of this dark time for international affairs and U.S. politics.
FOR FANS OF: Readers have flocked to books on psychopaths and “a**ssholes,” and Evil’s broad range of fresh, engaging science should get lots of attention. Will appeal to fans of Jon Ronson and Kevin Dutton.
MEDIA DARLING: Shaw is a natural, and has been extensively featured for her research.
DON’T FORGET: Shaw’s first book, The Memory Illusion, was an international bestseller and has sold in 14 languages.
Marketing: Targeted Instagram advertising
Targeted Facebook advertising
Boosted posts on Twitter of most compelling media hits
Focus of PRHC/DDC social media accounts
Potential Spotify advertising
Publicity: National CBC Radio coverage
National print coverage
Extensive outreach to science and lifestyle media
Author Website: drjuliashaw.com
Author Social Media: Twitter: @drjuliashaw
Praise for The Memory Illusion:
“Shaw’s debut book is a spryly paced, fun, sometimes frightening exploration of how we remember—and why everyone remembers things that never truly happened…. Shaw’s quirky charm enlivens the book throughout.” —Pacific Standard
“Truly fascinating.”—BBC Radio 2