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February 2019 Non-Fiction: Canadian

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Vegetables, Chickens & Bees
An Honest Guide to Growing Your Own Food Anywhere
By (author): Carson Arthur
9780147530615 Paperback, Trade English General Trade GARDENING / Vegetables Feb 26, 2019
$29.95 CAD
Active 7.09 x 9.02 x 0.6 in 248 pages Y FULL COLOUR PHOTOGRAPHY Appetite by Random House
From balconies to backyards, get set for gardening success—in any space.

Everyone appreciates garden-fresh vegetables, but how do you successfully grow your own? Enter gardening guru Carson Arthur, with a wealth of knowledge to have you enjoying homegrown veggies in no time, including:

Gardening guides for every space: from patios to rooftops, and from container gardens to community gardens

Everything to know about sunlight, soil, water and weeding, as well as the right seeds to pick, how to start them and how to care for your plants as they grow

Step-by-step guides for 20 key veggies (including tomatoes, carrots, kale, cucumbers, garlic, herbs and fruit trees)

DIY how-tos for over 15 home garden projects (including planter boxes and plant pest-protectors)

Primers on keeping your own backyard chickens and bees

Plus Carson’s 15 favorite recipes for using garden-fresh produce…and much, much more

Carson Arthur is everyone’s favorite gardener. Several years ago he bought a small plot of land two hours outside of the city to try his hand at growing his own food and keeping his own chickens and bees. As a gardener by trade, and with a childhood spent on an apple farm, he had some experience to back him up—and yet even he made mistakes! Now he’s sharing his experiences, no holds barred, so you don’t do the same. From the good (perfect giant pumpkins) to the bad (frostbitten eggplants) to the downright disastrous (buried cable lines), it’s all here to make sure you avoid #gardenfails and instead achieve a whole lot of #gardenwins!

GO-TO GURU: Carson’s 15+ years of experience have made him the voice of gardening for many TV networks, including Cityline, HGTV, ION, and Hallmark; publications like Toronto Sun and Outdoor Lifestyle magazine, and he is a permanent fixture on home and garden show across the country; and brand partenrships such as Black + Decker, Lee Valley Tools, and Better Homes and Gardens Real Estate. Plus a super engaged social media following.

WIDE MARKET: There are no other gardening books out there like this—Carson speaks to an audience, hungry for information on how to be self-sufficient at home.

HOMESTEADING IS HOT: The desire to return to and live off the land is driving many towards homesteading—and this is the go-to resource to guide them.

FRESH DESIGN: Unlike the tired gardening books aimed at an older generation, this book is bold, bright, and fresh, and filled with inspirational photography.

Carson Arthur is Canada’s go-to gardening expert. Over his 17-year career, Carson has worked with people across Canada on gardening, homesteading, and urban farming. He is part of the Cityline team and his shows appear on networks such as HGTV, ION, Global, Discovery, and Hallmark; he contributes to multiple publications, including The Toronto Sun and Outdoor Lifestyle magazine; and is the brand spokesperson for several companies, including Black + Decker, Lee Valley Tools, and Better Homes and Gardens Real Estate.

Author Residence: Toronto and Prince Edward Country, ON

Author Hometown: Toronto, ON

Marketing: Canadian Plans:

• Work with Carson on developing a stronger social media presence

• Video series around the book

• Google Search Campaign + Display campaign targeting those searching for vegetable gardening tips

• Leverage partnerships: Lee Valley, Black and Decker, Loblaw, Home Depot

• Influencer mailings

• BLADs for retailers



US Plans:

-Pitch national media including women’s magazines Good Housekeeping, O Magazine, Real Simple and Readers Digest

-Longlead targets include Better Homes & Gardens, Country Living and House Beautiful

-Target younger audience through guest blog posts for lifestyle blogs and websites like Cup of Jo, Jillian Harris, Apartment Therapy, Gardenista etc.

-Social advertising

-Video content for promotion

Author Website: www.carsonarthur.com

Author Social Media: Twitter: 8.5k followers; IG: 3k followers

“Tackles the 21st Century conundrum — more people are gravitating towards plant-based diets, yet the cost of fresh food is skyrocketing at an unprecedented rate. Arthur’s solution: grow fresh food at home and have fun doing it, and then whip up a great recipe using uber-delicious, homegrown produce.” –Calgary Herald

“Vegetables, Chickens, and Bees
, hit the shelves in February of 2019 and is already topping the favorites list of many gardeners. Part of Arthur’s appeal is the way he shares his #gardenfails along with his successes.” –Earth Easy

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