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February 2019 Non-Fiction: Canadian

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Waterloo You Never Knew
Life on the Margins
9781459742901 Paperback, Trade English General Trade HISTORY / Canada / General Ontario Jun 22, 2019
$21.99 CAD
Active 6 x 9 x 0.5 in 200 pages 25 B&W illustrations, Bibliography, Index, notes Dundurn
The history you don’t know is the most fascinating of all.

Throughout the nineteenth and early twentieth century, Waterloo, Ontario, could be any small Canadian community. Its familiar histories privilege the “great accomplishments” of those who built the institutions we know today: industry, government, and education. But what of those who were marginalized, weird, and wonderful — real people who lived between the boundaries of mainstream existence?

Waterloo You Never Knew reveals forgotten and little known tales of a community in transition and reflects on those lives lived in infamy and obscurity, by choice or design. Meet the rumrunner, the ex-slaves, and the cholera victims, the grave-digging doctor, the séance-loving politician, and the sorcery-practising healer.

Come inside. See the Waterloo you never knew, revealed.

  • A light, binge-readable guide to the quirks and oddities of Waterloo's history — the kind of weird and wonderful local colour that doesn't make it into the history books or onto commemorative plaques
  • Stories include the Underground Railroad in Waterloo, William Lyon Mackenzie King's séances, and the intricate and dangerous Prohibition-era bootlegging operations
  • Author received the 2015 Jean Steckle Award for Excellence in Heritage Education
  • Author has appeared on local radio and TV discussing local history and is a skilled presenter

Joanna Rickert-Hall is a social historian engaged in the unending search for arcane and overlooked histories. She is the 2015 recipient of the Jean Steckle Award for Excellence in heritage education. Joanna lives in Waterloo, Ontario.

ADVERTISING Consumer, trade, and wholesaler advertising campaign MARKETING MATERIALS Postcards EVENTS Festival pitches Event promotion: posters, evites Trade shows, school and library conferences Launch event, Waterloo DIGITAL MARKETING Twitter, Facebook, Pinterest, Instagram, Dundurn.com campaigns Cover and sample chapter reveal Guest Post on Dundurn Blog Digital Reader Copies available: NetGalley, Edelweiss Consumer, library, bookseller, and author newsletters SPECIAL OUTREACH Niche marketing to associations and local interest groups PUBLICITY Targeted media and blogger review mailings Book hashtag: #WaterlooYouNeverKnew Author Website: logschoolhouse.blogspot.ca Author Twitter: @jrickerthall
For more information contact
Elham Ali; eali@dundurn.com
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