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DK Canada Travel Summer 2019

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TRAVEL GUIDE
DK Eyewitness Peru
By (author): DK Eyewitness
9780241368800 Paperback, Trade English General Trade TRAVEL / South America / Peru May 21, 2019
$32.00 CAD
Active 5.06 x 8.56 x 0.62 in 288 pages Eyewitness Travel DK Eyewitness Travel
Peru is bursting with bucket-list experiences.

Whether you want to hike the incredible Andes, spot dolphins on a cruise down the Amazon river or simply relax in a secluded coastal paradise, your DK Eyewitness travel guide makes sure you experience all that Peru has to offer.

Peru is overflowing with natural riches: untamed jungle, scorched coastal desert, snow-frosted peaks and an amazing array of wildlife. Treasures of the Inca Empire can be found scattered across this landscape and ancient beliefs are still celebrated at joyous traditional festivals.

Our regularly updated guide brings Peru to life, transporting you there like no other travel guide does with expert-led insights and advice, detailed information on all the must-see sights, inspiring photography, and our trademark illustrations.

You’ll discover:

- our pick of Peru’s must-sees, top experiences, and hidden gems

- the best spots to eat, drink, shop and stay

- detailed maps and walks which make navigating the country easy

- easy-to-follow itineraries

- expert advice: get ready, get around and stay safe

- color-coded chapters to every part of Peru, from the Southern Coast to the Northern Desert, Lima to Cusco and the Sacred Valley

- our new lightweight format, so you can take it with you wherever you go

Travelling around South America? Try out DK Eyewitness guides to Brazil, Argentina and Chile and Easter Island.

Part of DK’s exciting - and extensive - relaunch of the award-winning DK Eyewitness travel guides

Brand new photography throughout and all of DK’s excellent maps, fully updated making them bigger and better than ever before

Modern and fresh new cover design and stunning new lightweight format

Inspirational beginning section showing off the best Peru has to offer through the eyes of the traveller themselves

DK Eyewitness Travel is the Silver Award-winning Guidebook Series as voted by the Wanderlust Reader Travel Awards 2018

DK Eyewitness Travel is the No. 2 travel guide publisher in 2018 YTD (Source: Nielsen Bookscan)

Over 3.5 million visitors arrived in Peru in 2016 (UNWTO Tourism Highlights).

Over half a million people, more than 2,500 daily, visit Machu Picchu each year (www.machupicchutrek.net and the Telegraph).

Marketing: Major pre-publication consumer/trade/educator buzz campaign

National/Regional consumer/educator/trade advertising campaign

Social media campaign across all platforms

Promotions at all consumer/industry/educator conferences

E-Newsletter feature

Feature on dk.com



Publicity: Author interviews and event appearances

Broadcast campaign

National trade/consumer press outreach

Syndicated newswire press release

Consumer awards nominee

Holiday roundups

Blog giveaway

“Known… for its four-color maps, photos and illustrations, the [DK] Eyewitness Guides are extremely user-friendly for travelers who want their information delivered in a concise, visual way.” — Chicago Tribune

“The best option… Color photos, maps, and diagrams bring the place to life.” — The Philadelphia Inquirer

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