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DK Canada Travel Summer 2019

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POCKET TRAVEL GUIDE
Top 10 Tokyo
By (author): DK Eyewitness
9780241364666 Paperback, Trade English General Trade TRAVEL / Asia / Japan May 21, 2019
$18.00 CAD
Active 4.06 x 7.56 x 0.4 in 144 pages Eyewitness Travel DK Eyewitness Travel
An unbeatable, pocket-sized guide to Tokyo, packed with insider tips and ideas, colour maps, top 10 lists, and a laminated pull-out map - all designed to help you see the very best of Tokyo.

Admire the world’s largest collection of Japanese art and archaeology at the Tokyo National Museum, watch a traditional Kabuki show, explore the historic Imperial Palace Grounds, or admire cherry blossoms in Ueno Park. From Top 10 restaurants to the Top 10 gardens and parks - discover the best of Tokyo with this easy-to-use travel guide.

Inside Top 10 Tokyo:

Nine easy-to-follow itineraries, perfect for a day trip, a weekend, or a week

Top 10 lists showcase Tokyo’s best attractions, covering Edo-Tokyo Museum, Tokyo Skytree, Senso-ji Temple, Koishikawa Korakuen Garden, and more

Free laminated pull-out map of Tokyo, plus seven full-colour area maps

In-depth neighbourhood guides explore Tokyo’s most interesting areas, with the best places for shopping, going out and sightseeing

Colour-coded chapters divided by area make it easy to find information quickly and plan your day

Essential travel tips including our expert choices of where to stay, eat, shop and sightsee, plus useful transport, visa and health information

Colour maps help you navigate with ease

Covers Central Tokyo; Ginza; Ueno, Asakusa and Oshiage; Roppongi and Akasaka; Aoyama, Harajuku and Shibuya; Shinjuku and more

Staying for longer and looking for a more comprehensive guide to the city? Try our DK Eyewitness Travel Guide Tokyo.

About DK Eyewitness Travel: DK’s Top 10 guides take the work out of planning a short trip, with easy-to-read maps, tips, and tours to inform and enrich your weekend trip or cultural break. DK is the world’s leading illustrated reference publisher, producing beautifully designed books for adults and children in over 120 countries.

DK Eyewitness Top 10 Tokyo is updated regularly, by experts with an in-depth knowledge of the city.

The Top 10 lists are accessible and varied - leading you straight to the best places to visit in Tokyo, both famous and off the beaten track.

The guide includes a laminated pull-out city map with a transport map as well as selected sight and street index.

DK Eyewitness Travel Guides have a well deserved reputation for their stunning photography, making them the guides that show you what other books only tell you.

Amid a massive promotional drive ahead of the 2020 Summer Olympics in Tokyo, the number of foreign tourists to Japan tripled to nearly nearly 28.7 million in 2017. (Source: straitstimes.com)

International visitor spending in Tokyo was $11.28 billion in 2016. (Source: statista.com)

Marketing: Major pre-publication consumer/trade/educator buzz campaign

National/Regional consumer/educator/trade advertising campaign

Social media campaign across all platforms

Promotions at all consumer/industry/educator conferences

E-Newsletter feature

Feature on dk.com



Publicity: Author interviews and event appearances

Broadcast campaign

National trade/consumer press outreach

Syndicated newswire press release

Consumer awards nominee

Holiday roundups

Blog giveaway

“This [DK Eyewitness Travel: Top 10] might be the best traveling companion to throw in your pack. It’s a slim and sleek overview… loaded with practical and useful content.” — Gadling.com

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