ICONIC AUTHOR WITH A BEST-SELLING TRACK IN THIS SPACE: Auletta is renowned for his perch at the New Yorker writing “The Annals of Communication,” which covers the intersection of media and tech.
FASCINATING PEEK INTO AD INDUSTRY: Auletta’s access is unparalleled, and he conducted more than 450 interviews in the course of his research. The industry turmoil he describes has important ramifications, but it’s also fun and readable.
HUGE BUILT-IN CONSTITUENCY: Almost a million people work in advertising and marketing in the US alone, and Ken was given extraordinary access by some of the industry’s biggest names. As one industry blog said of Frenemies, “If you’re in the business, it really is a must read. So expense it!”
Praise for Frenemies
“This riveting book shows again why Auletta is the premier reporter of our era on the fascinating and ever-changing worlds of communications and media.” —Walter Isaacson
“Ken Auletta is a wizard at deconstructing the advertising business of yesterday today and tomorrow. If you’re in or interested in media, toss this book at your peril.” —Barry Diller
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