On the 50th anniversary of the Apollo 11 moon landing, renowned psychologist Richard Wiseman reveals the powerful life lessons behind humanity’s greatest achievement.
The historic moon landings were achieved against remarkable odds and within the space of just a few years. How can we apply the secrets of this astronomical success to our own goals, to achieve the impossible in work and in life?
Psychologist Richard Wiseman brings together history, psychology, and self-help in this unique and powerful guide to achieving the impossible in work and in life. The result of intensive research, including interviews with surviving members of the Apollo mission-control team, Moonshot delivers eight key lessons on teamwork, leadership, persistence, creativity, and more, each one a vital part of the mindset for success.
Filled with never-before-told stories and fresh insights, Moonshot sheds new light on the science of success—and empowers each of us to achieve the impossible.
A NEW TWIST ON SELF-HELP: Combines psychology, pop history, and self-help to offer a fresh take on the mindset required for remarkable achievement and success.
50TH ANNIVERSARY OF THE MOON LANDING: July 20, 2019, is the milestone anniversary, which will garner much media attention.
STRONG AUTHOR PLATFORM:
2 million subscribers on YouTube (Quirkology)
143k followers on Twitter (@RichardWiseman)
26k followers on Facebook
Targeted indie mailing to stores that do well with motivational and personal growth books
Paid Goodreads/Shelf giveaway
Social media promotion/campaign with author
Finished book mailing to heads of HR at Fortune 1000 companies
Partnership with NASA or Rogue NASA
Facebook, Instagram, Google Display advertising
Big think media - Scientific American, Atlantic, Fast Company, Harvard Business Review, NPR’s Marketplace, NPR’s Here and Now, TIME
Business magazines, Women’s and Men’s magazines
Leverage the websites of the long lead media and aim for additional coverage on their online verticals/social media
Op-ed in NYT or WSJ
Regional/local NPR programs like KERA’s Think, KPCC’s Take Two, Wisconsin Public Radio’s Central Time
Online media such as Vox, Big Think, The Street, Yahoo, Huffington Post, Slate, Salon
Podcast interviews on major podcasts like Rich Roll, Time Ferris Show, Stuff You Should Know, i09, etc.
Author Website: RichardWiseman.com
Author Social Media: YouTube @Quirkology: 2 million; Twitter @RichardWiseman: 143k; Facebook @RichardWiseman: 26k