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Penguin: Adult Hardcover & Trade Paperback Summer 2019

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What Landing a Man on the Moon Teaches Us About Collaboration, Creativity, and the Mind-set for Success
9780525538370 Hardcover English General Trade BUSINESS & ECONOMICS / Motivational Jun 11, 2019
$35.00 CAD
Active 6.2 x 9.3 x 1 in 272 pages 15 LINE ILLUSTRATIONS Perigee TarcherPerigee
On the 50th anniversary of the Apollo 11 moon landing, renowned psychologist Richard Wiseman reveals the powerful life lessons behind humanity’s greatest achievement.

The historic moon landings were achieved against remarkable odds and within the space of just a few years. How can we apply the secrets of this astronomical success to our own goals, to achieve the impossible in work and in life?

Psychologist Richard Wiseman brings together history, psychology, and self-help in this unique and powerful guide to achieving the impossible in work and in life. The result of intensive research, including interviews with surviving members of the Apollo mission-control team, Moonshot delivers eight key lessons on teamwork, leadership, persistence, creativity, and more, each one a vital part of the mindset for success.

Filled with never-before-told stories and fresh insights, Moonshot sheds new light on the science of success—and empowers each of us to achieve the impossible.

A NEW TWIST ON SELF-HELP: Combines psychology, pop history, and self-help to offer a fresh take on the mindset required for remarkable achievement and success.

50TH ANNIVERSARY OF THE MOON LANDING: July 20, 2019, is the milestone anniversary, which will garner much media attention.


2 million subscribers on YouTube (Quirkology)

143k followers on Twitter (@RichardWiseman)

26k followers on Facebook

Richard Wiseman has gained an international reputation for research into diverse areas of psychology, including deception, success, and luck. He was described by one Scientific American columnist as “one of the most innovative experimental psychologists in the world today.” Wiseman’s previous books, including 59 Seconds, The Luck Factor, and Quirkology, have sold more than 3 million copies worldwide. He has presented keynote addresses to the Swiss Economic Forum, Google, and elsewhere, and his YouTube videos have been viewed more than 500 million times. His work has made the front page of The Guardian, New Scientist, and The New Yorker. Wiseman holds Britain’s only professorship in the Public Understanding of Psychology at the University of Hertfordshire. He lives in London.

Author Residence: London, UK

Marketing: Marketing:

Targeted indie mailing to stores that do well with motivational and personal growth books

Paid Goodreads/Shelf giveaway

Social media promotion/campaign with author

Finished book mailing to heads of HR at Fortune 1000 companies

Partnership with NASA or Rogue NASA

Facebook, Instagram, Google Display advertising

AMS ads

Publicity: Publicity:

Big think media - Scientific American, Atlantic, Fast Company, Harvard Business Review, NPR’s Marketplace, NPR’s Here and Now, TIME

Business magazines, Women’s and Men’s magazines

Leverage the websites of the long lead media and aim for additional coverage on their online verticals/social media

Op-ed in NYT or WSJ

Regional/local NPR programs like KERA’s Think, KPCC’s Take Two, Wisconsin Public Radio’s Central Time

Online media such as Vox, Big Think, The Street, Yahoo, Huffington Post, Slate, Salon

Podcast interviews on major podcasts like Rich Roll, Time Ferris Show, Stuff You Should Know, i09, etc.

Author Website:

Author Social Media: YouTube @Quirkology: 2 million; Twitter @RichardWiseman: 143k; Facebook @RichardWiseman: 26k
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