POPULAR CATEGORY: Readers have eagerly embraced books like The Lean Startup, Measure What Matters, and Sprint that bring cutting-edge techniques from the technology world to other industries. Start at the End is poised to tap into the same market.
FREQUENT SPEAKER: Wallaert speaks 40-50 times a year about product design and behavioral change to audiences in a wide range of industries.
ACADEMIC AND TECH CREDIBILITY: Wallaert has collaborated with and is respected by notable academics including Richard Thaler and Barry Schwartz. He’s also well-known in the technology world from his work at Microsoft, Thrive (acquired by LendingTree), and his current job as Chief Behavioral Officer at billion-dollar health startup Clover Health.
“Clear and concise, this is a book for anyone who believes there is a better way to do business. Wallaert is right: we can all be behavioral scientists. And we all should be.” —Sallie Krawcheck, CEO and cofounder of Ellevest
“Matt Wallaert spends his time finding ways to help people make decisions that will enable them to live better lives, and in this book he shares how we all can. Start at the End is a clear, insightful, wise, and powerful book that will help anyone whose aim is to improve human welfare.” —Barry Schwartz, professor at Berkeley Haas, author of The Paradox of Choice and Why We Work
“The idea that products exist to change behavior isn’t new, yet most product designers don’t start with behavior as an outcome. Wallaert’s intriguing, insightful, and often humorous new book is a guide for anyone seeking to drive customer action.” —Nir Eyal, author of Hooked and Indistractable
“Good businesses are built on a thesis and Matt Wallaert certainly has one. His idea that products must create behavior change is a fresh lens on a vital problem, and the scientific approach this book advocates is compelling. Matt is one of the absolute best conceptual-meets-extremely-practical holistic thinkers out there. I will always make time to soak in his thinking and act swiftly on his ideas.” —Pip Coburn, founder of Coburn Ventures
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