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Penguin: Adult Hardcover & Trade Paperback Summer 2019

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Flip the Script
Getting People to Think Your Idea Is Their Idea
By (author): Oren Klaff
9780525533948 Hardcover English General Trade BUSINESS & ECONOMICS / Sales & Selling / General Aug 13, 2019
$35.00 CAD
Active 5.82 x 8.53 x 0.91 in 256 pages Portfolio
THE BESTSELLING AUTHOR OF PITCH ANYTHING IS BACK TO FLIP YOUR ENTIRE APPROACH TO PERSUASION.

Is there anything worse than a high-pressure salesperson pushing you to say “yes” (then sign on the dotted line) before you’re ready?

If there’s one lesson Oren Klaff has learned over decades of pitching, presenting, and closing long-shot, high-stakes deals, it’s that people are sick of being marketed and sold to. Most of all, they hate being told what to think. The more you push them, the more they resist.

What people love, however, is coming up with a great idea on their own, even if it’s the idea you were guiding them to have all along. Often, the only way to get someone to sign is to make them feel like they’re smarter than you.

That’s why Oren is throwing out the old playbook on persuasion. Instead, he’ll show you a new approach that works on this simple insight: Everyone trusts their own ideas. If, rather than pushing your idea on your buyer, you can guide them to discover it on their own, they’ll believe it, trust it, and get excited about it. Then they’ll buy in and feel good about the chance to work with you.

That might sound easier said than done, but Oren has taught thousands of people how to do it with a series of simple steps that anyone can follow in any situation.

And as you’ll see in this book, Oren has been in a lot of different situations.

He’ll show you how he got a billionaire to take him seriously, how he got a venture capital firm to cough up capital, and how he made a skeptical Swiss banker see him as an expert in banking. He’ll even show you how to become so compelling that buyers are even more attracted to you than to your product.

These days, it’s not enough to make a great pitch.

To get attention, create trust, and close the deal, you need to flip the script.

STRONG SALES TRACK: Klaff’s first book, Pitch Anything, has sold over 50,000 copies in hardcover according to Bookscan, and remains a staple of the genre.

IN-DEMAND SPEAKER: The success of Pitch Anything has made Klaff a highly sought after speaker, especially in the tech industry, and his new book is what his audience has been asking for. Klaff does 20+ speaking engagements/year.

ENTERTAINING STORYTELLER: In addition to his great practical advice, what makes Klaff such a popular author and speaker is his ability to tell funny, entertaining stories, in person and on the page.

Oren Klaff is one of the world’s leading experts on sales, raising capital and negotiation. His first book, Pitch Anything, is required reading throughout Silicon Valley, Wall Street and the Fortune 500, with more than 1,000,000 copies in print worldwide. He has written for Harvard Business Review, Inc., Advertising Age, Entrepreneur and has been featured in hundreds of periodicals, podcasts and blogs. He is an investment partner in a $200 million private equity investment fund and in his spare time is a motorcycle enthusiast.

Author Residence: Carlsbad, CA

Marketing: Paid social media campaign 

Promotion authors Facebook and Twitter 

Teaser videos 

Promotion on author’s newsletter 



Publicity: National publicity with attention in business, sales and marketing print outlets 

Events and interviews out of San Diego

Tie in with author lecture schedule 



Author Website: www.pitchanything.com

Author Social Media: @pitchanything, twitter 11.6k; facebook 31k; youtube 6184 subscribers; newsletter 80k subscribers

“In Flip the Script, Oren Klaff gives readers powerful tools that will help them get what they want.  Instead of trying to convince people to buy what you’re selling, his techniques will show you how to create an entirely different dynamic. A game changing read.”
             - DAYMOND JOHN, co-star of Shark Tank and author of The Power of Broke and Rise and Grind

“Oren Klaff is one of the most engaging writers in the business world today. Flip the Script is hugely entertaining—you’ll find yourself eagerly turning the pages, engrossed in Klaff’s remarkable tales of deal-making…then suddenly look up and realize he’s just taught you a whole new set of complex sales techniques, and somehow made it fun.”
              - MATTHEW DIXON, coauthor of The Challenger Sale

“Oren Klaff should have been a spy. He could recruit and sell anyone. The stories in this book will keep you on the edge of your seat and show you how a true master of influence operates.  In these pages, Oren shares the tradecraft you need to close any kind of deal.”
               - JASON HANSON, former CIA Officer and author of Spy Secrets That Can Save Your Life

Flip the Script is the rare book that shows you how to increase your influence, at work and at home. Oren Klaff’s methods are both intuitive and completely actionable. This book is loaded with real-world examples, some radical, some surprising, but all incredibly useful.”
              -  JONAH BERGER, author of Contagious

Flip the Script is a riveting book.  This critically important handbook of influence principles is culled and perfected from Oren Klaff’s remarkable career as an investment banker. Refreshing, insightful and above all, incredibly useful, this gives you the tools to create influence with integrity. It’s a great read.”
              - PHIL JONES, author of Exactly What to Say

“When you pit your idea against your client’s idea, they’re likely to choose their own, even when yours is the better solution. In Flip the Script, you’ll get a master class in helping your client discover the advantages of your idea for themselves.”
              - ANTHONY IANNARINO, author of Eat Their Lunch and The Lost Art of Closing

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